Marketing isn’t just about getting people to buy—it’s about inviting them to become.

In this episode of Passionate & Prosperous, I’m joined by the incredible Veronica Romney, marketing expert, keynote speaker, and author of the newly released book, Identity Marketing. We’re diving into a conversation that will shift the way you think about marketing, messaging, and attracting the right clients for your transformational business.

So many coaches, service providers, and business owners feel disconnected from traditional marketing strategies—the scarcity-driven urgency, the pressure to “pitch slap” people into buying. If that doesn’t resonate with you, this episode is for you. Veronica shares a new way forward—one that’s not about pushing offers, but about creating identity-based messaging that invites people into transformation.

Traditional marketing methods often rely on urgency, scarcity, and pressure tactics that can feel off for transformational business owners. But what if marketing wasn’t about convincing people to buy, but instead about showing them who they can become? Veronica breaks down the psychology behind Identity Marketing—a powerful approach that focuses on crafting messaging that resonates deeply with your audience by reflecting their desires, values, and aspirations.

✨ The core concept of Identity Marketing and how it changes the way you attract clients

✨ Why people don’t just buy products or services—they buy who they want to become

✨ The psychology of identity and how to use it to create trust, resonance, and loyalty in your audience

✨ How your personal identity and story play a role in drawing in the right clients

✨ Why traditional marketing tactics often don’t work for transformational businesses

✨ The biggest mistakes entrepreneurs make when trying to attract ideal clients

✨ How to shift your messaging so that it speaks to who your audience is becoming, rather than what they’re lacking

Marketing should feel empowering, not manipulative. Instead of focusing on “pain points” and fear-based selling, Identity Marketing helps you create an emotional connection that builds trust and long-term relationships with your audience.

Your ideal clients are looking for someone who reflects who they aspire to be—and understanding how to speak to that can completely shift the way you approach visibility, messaging, and offers.

If you’ve ever felt like you should be marketing a certain way, but it doesn’t sit right with you, this episode will help you rethink everything. Marketing isn’t about gimmicks—it’s about creating real, lasting relationships with the people you are meant to serve.

Veronica’s insights on Identity Marketing will change how you approach everything from social media to sales calls, helping you create a values-driven business that attracts the right clients with ease. Whether you’re growing your personal brand, refining your messaging, or simply looking for a way to make marketing feel good, this conversation will inspire you to approach things differently.

Ready to transform your marketing and attract the right clients with authenticity? Hit play now!

If you want to connect with Veronica, you can find her on Instagram and LinkedIn.

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