Marketing isn’t just about getting people to buy—it’s about inviting them to become.

In this episode of Passionate & Prosperous, I’m joined by the incredible Veronica Romney, marketing expert, keynote speaker, and author of the newly released book, Identity Marketing. We’re diving into a conversation that will shift the way you think about marketing, messaging, and attracting the right clients for your transformational business.

So many coaches, service providers, and business owners feel disconnected from traditional marketing strategies—the scarcity-driven urgency, the pressure to “pitch slap” people into buying. If that doesn’t resonate with you, this episode is for you. Veronica shares a new way forward—one that’s not about pushing offers, but about creating identity-based messaging that invites people into transformation.

Traditional marketing methods often rely on urgency, scarcity, and pressure tactics that can feel off for transformational business owners. But what if marketing wasn’t about convincing people to buy, but instead about showing them who they can become? Veronica breaks down the psychology behind Identity Marketing—a powerful approach that focuses on crafting messaging that resonates deeply with your audience by reflecting their desires, values, and aspirations.

✨ The core concept of Identity Marketing and how it changes the way you attract clients

✨ Why people don’t just buy products or services—they buy who they want to become

✨ The psychology of identity and how to use it to create trust, resonance, and loyalty in your audience

✨ How your personal identity and story play a role in drawing in the right clients

✨ Why traditional marketing tactics often don’t work for transformational businesses

✨ The biggest mistakes entrepreneurs make when trying to attract ideal clients

✨ How to shift your messaging so that it speaks to who your audience is becoming, rather than what they’re lacking

Marketing should feel empowering, not manipulative. Instead of focusing on “pain points” and fear-based selling, Identity Marketing helps you create an emotional connection that builds trust and long-term relationships with your audience.

Your ideal clients are looking for someone who reflects who they aspire to be—and understanding how to speak to that can completely shift the way you approach visibility, messaging, and offers.

If you’ve ever felt like you should be marketing a certain way, but it doesn’t sit right with you, this episode will help you rethink everything. Marketing isn’t about gimmicks—it’s about creating real, lasting relationships with the people you are meant to serve.

Veronica’s insights on Identity Marketing will change how you approach everything from social media to sales calls, helping you create a values-driven business that attracts the right clients with ease. Whether you’re growing your personal brand, refining your messaging, or simply looking for a way to make marketing feel good, this conversation will inspire you to approach things differently.

Ready to transform your marketing and attract the right clients with authenticity? Hit play now!

If you want to connect with Veronica, you can find her on Instagram and LinkedIn.

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How you show up in your communication is how you show up in your life and business.

In this week’s episode of Passionate & Prosperous, I’m inviting you to take a deeper look at your relationship with connection and communication. Have you ever stopped to reflect on how your behaviors—what you say (or don’t say), how you interact, and how you respond to others—are shaping your business, your relationships, and your ability to create success?

As I come off the heels of my latest launch, I’ve been thinking about how communication is at the core of everything we do. It’s not just about having the “right words” or making polished offers—it’s about emotional intelligence, authenticity, and the courage to connect with others in a way that builds trust and opens doors, even when it’s uncomfortable.

This episode is a call to action: to step into a new level of awareness around how you engage with clients, colleagues, and your community, and to recognize the limiting beliefs or fears that may be holding you back. If you want to build a thriving business, strong relationships, and meaningful impact, it all starts with mastering communication.

✨ Why communication is about so much more than just talking—it’s about building connection and trust

✨ How your communication habits reflect your approach to life and business

✨ The mindset shifts needed to overcome fears or limiting beliefs about communication

✨ How to cultivate emotional intelligence to engage more authentically and effectively

✨ Practical ways to elevate your communication and unlock greater opportunities for success

Effective communication isn’t just a skill—it’s a reflection of your emotional intelligence, self-awareness, and willingness to connect. When you improve how you communicate, you don’t just build stronger relationships—you create a foundation for business growth, personal fulfillment, and lasting impact.

If you’ve ever struggled to articulate your value, hesitated to make an offer, or felt uncomfortable in conversations, this episode will challenge you to reflect on your behaviors and start making intentional changes. Because how you show up in one area of your life is how you show up everywhere—and it’s time to start showing up in a way that aligns with your goals and vision.

Mark Your Calendar!

🌟 Don’t miss Passionate & Prosperous Live on October 17-18 in NYC—two transformative days to create the business and life of your dreams.

Ready to elevate your emotional intelligence and transform how you connect with others? Hit play now!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Money management is one of the most crucial—and most misunderstood—parts of running a profitable coaching or service-based business. For passionate coaches and service-providers striving for consistent revenue and financial freedom, this episode of Passionate & Prosperous is packed with actionable strategies to help you shift your mindset, simplify your finances, and build a sustainable, joyful business.

I’m joined by my good friend and business money coach Belinda Rosenblum, creator of the Cashflow CEO system, who specializes in helping female experts take control of their finances and grow their profits with confidence. Together, we dive into what it really takes to move beyond financial stress, demystify your business numbers, and design a business that supports the life you want.

Whether you’re stuck trading time for money, feeling overwhelmed by inconsistent revenue, or unsure how to prioritize your time and investments, this episode will give you the clarity, confidence, and tools to step into your role as a cashflow CEO.

What You’ll Learn in This Episode:

✨ How to move beyond the fear of finances and start tracking and managing your money with ease

✨ Why profitability isn’t just about revenue—and how to create a sustainable profit plan

✨ The importance of moving away from trading time for money and building high-ticket offers

✨ How to recognize when (and where) to invest in your business for growth

✨ Why your time is a fixed resource—but your ability to make money is unlimited

Key Takeaways:

✨ Shift from an “employee mindset” to a “CEO mindset” to scale your business sustainably

✨ The three pillars of building a profitable coaching or service-based business

✨ Why prioritizing profit over revenue is the secret to long-term success

✨ How to simplify your business finances and gain confidence in your numbers

✨ Belinda’s personal journey from financial overwhelm to becoming a “cashflow CEO”

This conversation isn’t just about numbers—it’s about creating a business that aligns with your values, supports your goals, and gives you the freedom and confidence to thrive.

Whether you’re just starting out or ready to take your business to the next level, this episode will help you demystify your finances, simplify your business, and build a foundation for long-term prosperity!

Get Belinda’s new “Pay Yourself Calculator” so you can finally start paying yourself better!

Connect with Belinda on Instagram, Facebook and LinkedIn.

And be sure to sign up for Belinda’s free masterclass so you can finally create the freedom to say YES to the life you’ve dreamed of!

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast