Get ready for a powerful and inspiring coaching conversation with writing coach and editor Sophia Walker—because this episode is packed with golden insights, whether you're a coach, a creative, or someone trying to articulate and sell what you do in a way that feels truly you.

Sophia came on the show after applying to be coached (yes, you can do that too!) and brought a challenge that SO many coaches and service-based entrepreneurs face—especially when you're just starting out:

“I love what I do and know I’m great at it… but how do I talk about it in a way that actually gets clients?”

Sophia knows she’s incredible at helping academic and nonfiction writers get out of their heads and get their important work into the world—but when it came to marketing her coaching, packaging her offer, and confidently expressing her value, she was stuck in that “how do I even begin?” spiral.

And that’s exactly where we dig in.

In this episode, you’ll hear us:

• Clarify Sophia’s niche in real time (and how her ideal client was already hiding in plain sight!)
• Uncover the real transformation she helps people achieve—so she can stop selling "sessions" and start selling results
• Talk through how to build a proprietary coaching system (even if you don’t think you have one… yet!)
• Explore what truly makes you stand out as a coach—and why owning your voice and style is what attracts the right people
• Shift from “I hate marketing” to “I know exactly what to say”

You’ll also hear me walk Sophia through how to:

• Break out of the “referral-only” mindset and start creating direct visibility
• Talk about your coaching (and value!) in a way that resonates with your ideal clients
• Price your offer based on the transformation, not the number of sessions

This episode is like a mini coaching workshop on stepping into your next level of clarity and confidence.

If you've been circling around what your real offer is, how to talk about your work, or how to get paid for what you’re really doing with your clients… this is for you.

You can find Sophia on Instagram here.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

If you’ve ever felt like your messaging is a little “off,” or like you’re attracting people who aren’t quite the right fit for your offers, this episode is going to give you the clarity you didn’t know you needed.

I’m sharing the 3-layer framework I use (and teach) for identifying who your true ideal client is — so you can create offers, content, and experiences that attract the right people and feel fully aligned with your work.

In this episode, we’re talking about one of my favorite (and most important) topics in business — what it really means to know who your ideal client is.

Not just what problem they have or what outcome they want. Not just the surface-level ICA stuff you scribbled down when you first started your business. But the full, honest, multi-layered picture of who your work is truly for — the kind of person you want to partner with, spend your time with, and create transformational results for.

I’m sharing this now because I just had a huge reminder of this myself.

While working on the sales page for this year’s Passionate & Prosperous LIVE, I realized I was trying to make the event sound appealing to people who aren’t even my ideal clients. And that realization led to a total shift in how I’m thinking about my messaging, my audience, and who I want to call into the room.

So I’m bringing you the full behind-the-scenes of that lightbulb moment, along with a breakdown of the 3-layer framework I use to define ideal clients — and how you can use it to recalibrate your business right now.

In the episode, I walk you through:

• Why your ideal client is more than just their problem and desired outcome
• The 3 key layers that determine whether someone is actually the right fit for your work
• How I reconnected to my ideal client while planning a major live event
• Why trying to “get” the wrong people to want your offer is a waste of your genius
• The energetic mismatch that happens when you're creating from misalignment
• Why transformation-based businesses only thrive when they attract transformation-ready clients

This episode is part strategy, part pep talk, and part invitation to do the work that keeps your business aligned with who you are now — not who you were when you started.

Whether you’re feeling a little off in your content and offers, or you just want to make sure you're still speaking to the right people, this one’s for you.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this special episode, you get to be a fly on the wall for a powerful live coaching session with Julia Nedry, a therapist who’s making the leap into the world of coaching.

Julia joined me after participating in The Profitable Coaching Business Bootcamp and winning our “Get Coached on the Podcast” prize. She came into the session full of excitement — she had already created a thoughtful and structured signature coaching program… but there was one big problem:

She didn’t know how to talk about it in a way that would help someone understand why they would say yes to coaching vs. therapy.

We also discovered that she needed to get even more clear and specific about her niche, messaging about the outcomes of her offer — the specific transformation it provides, who it’s really for, and what outcomes they are really desiring for themselves!.

(And spoiler alert — that’s one of the most common places for brilliant, capable practitioners to get stuck.)

So in true Passionate & Prosperous style, we got to work.

In this coaching session, you’ll hear us unpack:

• Why “helping people with anxiety” is too vague when it comes to selling coaching (even if it’s your wheelhouse in therapy)
• Why “20- and 30-somethings who feel stuck” is not a niche — and how to get more specific
• What messaging actually is — and how it goes way beyond just describing your process
• The difference between selling a coaching program and selling the results it delivers
• How to figure out what your ideal clients are actually looking for so you can speak directly to them
• Why your framework means nothing if people don’t understand what your offer helps them achieve in real life

By the end of the session, Julia experienced a total breakthrough, shifting from someone who felt stuck trying to explain a coaching program to someone who could finally own the transformation she’s here to deliver. She walked away with crystal-clear messaging, a deeper understanding of what her ideal clients actually want, and the confidence to start showing up and selling her offer in a whole new way.

If you’ve ever felt like your offer makes sense in your head but doesn’t seem to land with your audience, or if you’ve been wondering why people aren’t saying yes, this episode will change the way you think about marketing your work.

You can connect with Julia on LinkedIn and Instagram.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast