When I first started coaching, I thought my 1:1 program was all I needed to grow a successful business. It was high-touch, comprehensive, and delivered life-changing results - but it only appealed to a small percentage of my audience. I kept hearing, “I’m not ready yet,” “I can’t afford it,” or “I need to think about it,” and I assumed those people weren’t my ideal clients.

The truth? I wasn’t meeting people where they were.

In this episode, I’ll share the mistake I made, how I realised I needed offers for people at every stage of readiness, and the shifts I made that transformed my business. If you’ve been stuck with only one offer, this episode will help you see what’s possible.

What You’ll Learn:

• Why relying on one high-ticket offer limits your business growth.
• How to identify gaps in your offers to meet people at every stage of readiness.
• The three types of offers that changed everything for me:
  1. Lead Magnets: Simple, free resources that build trust and start the relationship.
  2. Micro Offers: Smaller, bite-sized versions of your full program that provide value at a lower price point.
  3. Seasonal Offers: Timely, short-term offers designed to engage clients during specific times of the year.
• The long-term benefits of creating accessible options for your audience.

The Key Takeaway:

Your audience isn’t all at the same stage of readiness—and that’s okay. By creating offers for each stage, you build trust, nurture relationships, and open the door for more people to step into your world when they’re ready.