On this episode of Brilliantly Wrong, host Alex Stonehouse is joined by Caitlin Bartley, CEO and Founder of cred, an event impact agency that has helped over 200 thought leaders share their voices across thousands of global stages. shares her entrepreneurial journey from competitive athlete to successful agency founder. Together, they discuss:

• Why Caitlin started her business, and how she’s grown it over the past decade.

• Her decision to bootstrap and grow without venture capital investments.

• The importance of saying “yes” as an entrepreneur and business leader

• Much, much more.

Founded in 2015, cred has grown from a solo operation to a team of now 22, specializing in strategic speaker programs and event management. Under Caitlin's leadership, the bootstrapped agency has maintained an impressive 50% four-year employee retention rate while revolutionizing how companies build thought leadership through events.

A former Division I soccer player, she brings the same competitive drive and resilience to entrepreneurship that shaped her athletic career.

Before founding cred, Caitlin led marketing at LiveRamp where she helped create RampUp, now a cornerstone event in the MarTech industry. Caitlin also serves as the entrepreneurship liaison for Women of Dartmouth and recently managed speaker programming for the inaugural TEDxAI conference, continuing her mission to elevate diverse voices and perspectives in technology and business.

Brilliantly Wrong is a StartUp Marketer podcast for marketers, founders, creatives, and anyone willing to embrace risk for extraordinary outcomes. Alex Stonehouse and his guests regularly dive deep into the art and science of marketing, startup growth, creativity, and mastery from a perspective that challenges the conventional. Visit www.thestartupmarketer.com to learn more and be part of the community.