In this solo episode of Brilliantly Wrong, host Alex Stonehouse dives into three critical topics shaping the future of startup marketing:

• Getting Comfortable Turning Things Off – Why scaling back outdated or ineffective strategies is a sign of leadership, not failure, and how to focus on what truly matters for your team and business.
• Mastering Experimentation Metrics – The importance of tracking and learning from your experiments to foster innovation and make informed decisions as a marketing leader.
• The Simplicity Paradox – How B2B SaaS startups can balance backend complexity with the simplicity customers crave, and why emphasizing ease of use can drive higher value.

Is a startup the right move for your marketing career?

Startups offer a unique blend of challenges and rewards, but they aren’t for everyone. In this episode, I break down the 5 Ws (and 1 H) for marketers considering a leap into the startup world.

• Why startups are a playground for creativity and impact.
• What the day-to-day looks like for a startup marketer.
• When the timing might be right for your career stage.
• Who thrives in the fast-paced, flexible startup environment.
• Where to find startup opportunities, no matter your location.
• How to land the role that lets you make a real difference.

Whether you’re a curious newbie or a seasoned marketer craving a fresh challenge, this episode is packed with insights to help you decide if startup life is your next big move.

#MarketingCareers #Startups #Podcast #Growth

If you aren’t embracing the “Younger Brother Mentality” it’s time to start now!

In Originals by Adam Grant, he shares a striking stat: younger brothers in pro baseball are 10.6X more likely to attempt stealing a base and 3.2X more likely to succeed than their older siblings.

Why? They’re purposeful risk-takers. Not reckless—but rather wired to take calculated chances. They have a fundamentally different approach to risk than their older brothers. And because they are constantly seeking opportunities to steal, they find more good ones and are more successful.

Startup leaders and marketers are the "younger brothers" of the business world. To thrive, we take bold, unconventional moves that lead to outsized success. Whether it’s a daring product launch or a risky-but-rewarding campaign, staying safe means staying stuck.

Play it safe, and you stay on first base. Take the calculated risk. It’s worth it.

#Startups #Marketing #Leadership #Innovation #Risk #Creativity