Discover the fascinating world of IP valuation with Efrat Kasnik, president of Foresight Valuation Group. Learn about the intricacies and importance of valuing intellectual property in today's tech-driven market.

In this episode of SF Commercial Property Conversations, Bruce Bean sits down with Efrat Kasnik, president of Foresight Valuation Group, to delve into the complexities of IP valuation. Efrat shares her journey from Israel to the U.S., her career path in litigation consulting, and her transition to intellectual property consulting. She provides insights into the differences between tangible and intangible asset valuation, the unique challenges of IP valuation, and the evolving landscape of technology and its impact on IP.

• Efrat's educational background and initial career in litigation consulting.
• The shift to IP consulting and the importance of evaluating intangible assets.
• Differences between tangible and intangible asset valuation.
• The role of technology and legal climate in IP valuation.
• Real-world examples of how IP value can fluctuate based on strategic needs.

Efrat Kasnik is the president of Foresight Valuation Group, specializing in intellectual property valuation and strategy. She is an advisor to startups and large companies, with a strong background in consulting and entrepreneurial ventures.

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