In this special New Year’s episode of Properties to Profits, I reflect on an exciting and challenging 2024, diving into the numbers from our wholesaling, flipping, and rental businesses. While we didn’t quite hit our $4M assignment goal, I share key takeaways on team dynamics, our most successful strategies, and areas for improvement. From planning for ambitious 2025 revenue targets to introducing new hiring incentives, I break down how we’re setting up for growth and success. Plus, I discuss the surprising results from our marketing channels and the role of our website in driving revenue. This is a transparent look at the highs and lows of scaling a real estate business.

If you’re ready to learn from the wins and lessons of the past year and hear the game plan for doubling our business in 2025, tune in now!

Episode Highlights:

[0:00] - Introduction

[0:34] - Reflecting on 2024: Goals, achievements, and lessons learned.

[1:14] - Breaking down the $3.58M assignment revenue and 176 deals closed.

[2:36] - Flipping recap: Missed goals but saw high profit margins.

[4:24] - Rental performance and why scaling the wholesale business is the key to future growth.

[6:11] - Marketing insights: Best and worst return on ad spend.

[7:42] - Our ambitious $6M revenue target for 2025 and the game plan to hit it.

[9:28] - Exciting plans for meetups, key hires, and launching a real estate fund.

Key Takeaways:

1.Focus on Team Alignment: Losing key team members was a challenge, but letting go of individuals who didn’t align with our vision has set us up for better long-term success.

2.Optimizing Marketing Spend Works: Google AdWords delivered the best return, while Facebook underperformed. Adjusting ad spend priorities can significantly impact revenue.

3.Plan for Success: Setting clear, actionable goals and investing in key hires for 2025 will help drive us toward our ambitious $6M target and beyond.

Closing Remarks:

Thank you for tuning in to this episode of Properties to Profits. If you enjoyed today’s recap and are excited about what’s ahead, please subscribe, share, and leave a review. Let’s keep turning properties into profits together!