-
E499: Interview with Peter Dibbern from COSMO CONSULT
- 2025/01/29
- 再生時間： 39 分
- ポッドキャスト
-
サマリー
あらすじ・解説
In this episode, we dive deep into the world of B2B marketing with Peter Dibbern, Chief Marketing Officer at Cosmo Consult.
Peter shares his accidental journey into marketing and how he became a specialist in the IT industry. He explains Cosmo Consult's role as a Microsoft business application integrator and their focus on manufacturing industries.
The conversation covers key marketing topics like go-to-market strategies, demand generation, and the best channels for B2B lead generation. Peter also discusses the use of AI in content creation and the importance of metrics in marketing.
Finally, Peter offers valuable insights on leadership in marketing organizations and advice for tech startups on maintaining focus and strategy. This episode is packed with practical wisdom for marketers in complex B2B environments.