In this episode, we sit down with Elyssa Steiner, Chief Marketing Officer of Cantaloupe Incorporated. Elyssa shares her journey from a startup environment to leading marketing at a major player in the self-service retail space.

She discusses:

• How Cantaloupe is revolutionizing unattended retail through technology
• Strategies for marketing to both small businesses and large enterprises
• The importance of creating multi-purpose content
• Approaches to branding, especially when integrating acquisitions
• Developing effective product launch playbooks
• Building a collaborative and accountable marketing team culture

Elyssa offers valuable insights on aligning marketing efforts with sales processes and product development. She also emphasizes the importance of leadership that balances empathy with clear expectations.

This episode provides a wealth of knowledge for marketers looking to drive innovation and build high-performing teams.

In this episode, we dive into the fascinating career of Craig Vandermaden, Chief Marketing Officer at Stepping Up Physical Therapy.

Craig shares his unconventional path from army infantry to physical therapy, and finally to marketing. He discusses how embracing new challenges led to unexpected success in growing his company's patient volume by over 100%.

We explore Craig's perspectives on:

• Building a purpose-driven company culture
• Adopting an "infinite game" mindset in business
• Viewing competitors as "worthy rivals"
• Using metrics as conversation starters
• The importance of authentic branding
• Leadership that prioritizes employee well-being

Craig's insights offer valuable lessons for marketers and business leaders looking to create meaningful growth and foster a positive work environment.

In this episode, we dive deep into the world of B2B marketing with Peter Dibbern, Chief Marketing Officer at Cosmo Consult.

Peter shares his accidental journey into marketing and how he became a specialist in the IT industry. He explains Cosmo Consult's role as a Microsoft business application integrator and their focus on manufacturing industries.

The conversation covers key marketing topics like go-to-market strategies, demand generation, and the best channels for B2B lead generation. Peter also discusses the use of AI in content creation and the importance of metrics in marketing.

Finally, Peter offers valuable insights on leadership in marketing organizations and advice for tech startups on maintaining focus and strategy. This episode is packed with practical wisdom for marketers in complex B2B environments.