Hey friends, it’s Michelle Kline, host of the DogCo Secrets Podcast and founder of DogCo Launch, where I help pet care businesses grow and scale. Today’s Hot Tip is all about the underrated, often-overlooked power of in-person connection.

Whether it’s your marketing, your client retention, or your own growth as a business owner, in-person experiences will always outpace digital. In this quick but loaded episode, I’ll walk through three specific areas where showing up face-to-face gives you an irreplaceable edge:

✨ Getting better testimonials and driving new leads
✨ Building deeper, longer-lasting client relationships
✨ Hypercharging your own business education and personal development

From dog park meetups to professional summits, I’m sharing personal stories and tactical tips you can apply this month to build trust, deepen engagement, and grow with intention.

🎟️ Don’t miss your opportunity to be in the room

The DogCo Business Summit is coming to Winston-Salem, NC, from September 26-28, and we now have digital tickets available for those who can’t travel. But if you can get there in person, do it. Your brain and your business will thank you.

→ Get your ticket

🔗 Links and Resources:

• Connect with Michelle: www.dogcolaunch.com

• Subscribe to the podcast for new Hot Tips every week

If this helped you rethink your next marketing move or inspired you to get out from behind the screen, do me a favor - share this episode with a friend or colleague who needs a little push to go in person.

Let’s build something real.

-M

Welcome back to the DogCo Secrets Podcast! In this special episode, I sat down with financial educator and profit strategist Jamie Trull to talk about all things money, mindset, and mastering your business finances. Whether you’re just getting started or trying to get control of your cash flow at scale, Jamie breaks it down with practical, empathetic insight. This is a must-listen for every business owner, especially those of us in pet care who often fly by the seat of our QuickBooks.

💡 Spoiler: It’s not about being “good with numbers.” It’s about systems, support, and shifting how we think about our role as financial leaders.

👇 Want more help in building your business with clarity and confidence? Check out the links below.

🎟️ DogCo Business Summit with Michelle Kline & Jamie Trull
Join us in Winston-Salem, NC from Sept 26–28 or grab your digital ticket now:
https://my.cheddarup.com/c/dogco-business-summit-tickets/items

📘 Jamie Trull’s Free Finance Resources & Courses:
@JamieTrull
https://jamietrull.com/
https://jamietrull.com/book
https://www.instagram.com/jamie.trull/

💥 Key Takeaways:
• Why profit is a decision, not just a leftover
• The mental blocks business owners have around numbers
• What it really means to pay yourself as the owner
• Understanding cash flow versus profitability
• When to outsource bookkeeping and financial support
• Building systems that don’t rely on willpower

⏱️ Chapters:
00:00 - Intro & why Jamie’s voice matters
03:12 - The power of financial language for women in business
06:40 - The mindset shift around profitability
10:15 - What most owners get wrong about paying themselves
15:42 - How to stop reacting and start planning with your money
20:07 - When to hire a bookkeeper or CFO
27:30 - The difference between revenue, profit, and cash
35:45 - Why micromanaging dollars can hurt your growth
41:02 - Budgeting for sustainability, not just survival
47:55 - Michelle & Jamie talk about real-life lessons
53:20 - Financial tools that work for small teams
59:00 - Wrapping up: permission to take control

If you got something out of this conversation, hit subscribe and share it with a friend in the pet care industry. And don’t forget to grab your spot at the Summit—live or online! Michelle and Jamie are teaming up to help you move your business from guessing to growing.

📢 Stay in the loop with Michelle & DogCo Launch:
http://dogcosummit.com/
https://www.instagram.com/dogcolaunch/

Hey everyone, Michelle Kline here, host of the DogCo Secrets Podcast and founder of DogCo Launch, where I help pet care companies grow and scale sustainably.

In today’s episode, I’m diving into one of the most important mindset shifts you can make as a business owner: stop chasing shiny marketing tactics and start going deeper into what you’ve already committed to. This episode is a call to action for pet business owners who feel stuck in a cycle of starting and stopping new strategies before they’ve had a real chance to work.

We’re talking about how depth creates mastery, how 90-day sprints can change everything, and why most businesses quit way too early. If you’ve ever said, “I tried that and it didn’t work,” this episode is for you. I’ll share what I’ve learned in my own business journey and lay out a game plan for how to go from inconsistent growth to building real traction with your marketing.

Let’s stop spinning our wheels and start seeing results by going deeper, not wider.

🎟️ Want to take your strategy even further?

Join us at the DogCo Business Summit happening September 26–28 in Winston-Salem, NC. In-person and digital tickets are available now at:

👉 https://dogcosummit.com

Key Takeaways:

• Why most marketing “failures” are just unfinished experiments
• The power of 90-day marketing sprints
• What happens when you stop switching strategies and start improving them
• How to analyze your data and refine your process over time
• Volume and depth: the secret combo most people ignore

Thanks for listening to this week’s Hot Tip. If you loved it, don’t forget to follow, rate, and share with a friend in the pet care space. I’m cheering you on every step of the way. Let’s do this.