Welcome back to the DogCo Secrets Podcast! In this special episode, I sat down with financial educator and profit strategist Jamie Trull to talk about all things money, mindset, and mastering your business finances. Whether you’re just getting started or trying to get control of your cash flow at scale, Jamie breaks it down with practical, empathetic insight. This is a must-listen for every business owner, especially those of us in pet care who often fly by the seat of our QuickBooks.

💡 Spoiler: It’s not about being “good with numbers.” It’s about systems, support, and shifting how we think about our role as financial leaders.

👇 Want more help in building your business with clarity and confidence? Check out the links below.

🎟️ DogCo Business Summit with Michelle Kline & Jamie Trull
Join us in Winston-Salem, NC from Sept 26–28 or grab your digital ticket now:
https://my.cheddarup.com/c/dogco-business-summit-tickets/items

📘 Jamie Trull’s Free Finance Resources & Courses:
@JamieTrull
https://jamietrull.com/
https://jamietrull.com/book
https://www.instagram.com/jamie.trull/

💥 Key Takeaways:
• Why profit is a decision, not just a leftover
• The mental blocks business owners have around numbers
• What it really means to pay yourself as the owner
• Understanding cash flow versus profitability
• When to outsource bookkeeping and financial support
• Building systems that don’t rely on willpower

⏱️ Chapters:
00:00 - Intro & why Jamie’s voice matters
03:12 - The power of financial language for women in business
06:40 - The mindset shift around profitability
10:15 - What most owners get wrong about paying themselves
15:42 - How to stop reacting and start planning with your money
20:07 - When to hire a bookkeeper or CFO
27:30 - The difference between revenue, profit, and cash
35:45 - Why micromanaging dollars can hurt your growth
41:02 - Budgeting for sustainability, not just survival
47:55 - Michelle & Jamie talk about real-life lessons
53:20 - Financial tools that work for small teams
59:00 - Wrapping up: permission to take control

If you got something out of this conversation, hit subscribe and share it with a friend in the pet care industry. And don’t forget to grab your spot at the Summit—live or online! Michelle and Jamie are teaming up to help you move your business from guessing to growing.

📢 Stay in the loop with Michelle & DogCo Launch:
http://dogcosummit.com/
https://www.instagram.com/dogcolaunch/