In Episode 85 of the Digital Velocity Podcast, Erik Martinez sits down with Pat Barry, President of demystifAI and a seasoned data scientist, to tackle one of the thorniest challenges in modern marketing: how to measure and forecast performance in a world full of fragmented data.

From McDonald’s digital tracking systems to direct-to-consumer (DTC) marketing attribution puzzles, Pat shares his cross-industry experiences using AI and synthetic data to fill in gaps, build more accurate forecasts, and drive smarter decision-making. They unpack the often-misunderstood limitations of Google Analytics, the data blind spots caused by Safari, cookies, and ad blockers, and the growing role of generative AI in turning incomplete data into actionable intelligence.

Whether you're a CMO building next year’s budget or a performance marketer struggling with conflicting reports, this episode offers deep insights into:
• Why most digital data is not as accurate as you think—and how to manage it
• How synthetic data can simulate realistic scenarios for forecasting and strategy
• Ways to test AI-generated forecasts for precision using statistical models
• What every DTC brand must know about attribution, consent loss, and multi-device journeys

Tune in to learn how to use AI as your data 'time machine'—not just for insights, but for impact.

Contact Pat:
demystifAI - Company Website
LinkedIn - demystifAI
LinkedIn - personal

In Episode 84 of the Digital Velocity Podcast, Erik Martinez speaks with Brian Joseph, CEO and co-founder of RevJen Group, to explore the powerful intersection of leadership and professional development. Drawing from decades of experience in scaling for-profit and nonprofit businesses, Brian shares insights on building purpose-driven cultures, confronting organizational challenges head-on, and reframing sales as an act of service.

Listeners will learn:
- Why executive burnout silently spreads through entire teams—and how to prevent it
- How intentional networking (both in-person and digital) drives sustainable growth
- Strategies to create space for deep thinking in an always-on world
- Why starting with a “blank slate” mindset is essential for turnarounds
- The truth behind the phrase, “Nothing happens without a sale”

Whether you're running a DTC brand, leading a nonprofit, or managing a high-growth team, this episode is a must-listen for leaders seeking clarity, connection, and real business momentum.

Contact Brian via:

Linkedin -Brian Joseph
Linkedin - RevJen Company
RevJen.com - Company Website

In Episode 83 of the Digital Velocity Podcast, Erik Martinez is joined by Ken Burke, founder and CEO of Microcasting, to explore the next frontier in direct-to-consumer ecommerce innovation: AI shopping agents. As AI rapidly evolves beyond chatbots, Ken shares a vision for an “agentic” future—where AI doesn’t just assist but actively guides customers through highly personalized and conversational buying experiences.

Ken unpacks how Microcasting’s crawl-walk-run strategy empowers brands to experiment with AI shopping agents, replace outdated customer service tools, and ultimately integrate consumer product discovery, checkout, and post-purchase interactions into a seamless flow. Drawing on early results and real-world implementations, he reveals how AI is reshaping engagement and conversion rates through smarter, data-driven insights gather from live shopping journeys.

Whether you're a brand marketing executive, digital marketer, or tech leader, this episode delivers practical and forward-looking insights on AI shopping integration that can enhance customer experience and grow revenue.

****** Get a Free 30-Day Trial of Our AI Shopping Assistant ******

Listeners of the Digital Velocity podcast can try the AI-powered eCommerce Shopping Assistant free for 30 days—boost conversions, reduce support load, and guide customers to the right products faster. Just email ken@microcommerce.ai and mention “Podcast Friends” to get started.

Contact Ken at:

• Website : MicroCommerce.ai
• email: ken@microcommerce.ai
• (personal) Ken Burke | LinkedIn