Building an unforgettable client journey is one of the most powerful ways to boost your design firm's reputation and success. In this episode, you’ll learn how to create an experience that feels as luxurious and thoughtful as the spaces you design. Melissa walks you through the entire client journey, from the first website click to the final reveal, and shares how to transform your leads into loyal, raving fans.

You’ll discover how to attract your ideal clients, onboard them with intention, and keep them delighted every step of the way. Plus, Melissa offers real-world tips for clear communication, milestone celebrations, and gathering feedback that can skyrocket your brand’s buzz. If you’re ready to turn every project into a lasting relationship (and a referral engine), this episode is packed with the strategies you need!

IN THIS EPISODE, YOU WILL HEAR:

• (00:55) Why your client journey is your brand in action — not just your workflow
• (04:08) How to ensure your website attracts (and qualifies) your ideal clients
• (09:45) Why setting expectations early prevents client frustrations later
• (19:02) The magic of a tangible welcome packet and why digital alone isn’t enough
• (23:45) How regular client updates slash random calls and build massive trust
• (28:03) Creating WOW moments along the project timeline to counteract "whoa" moments

SUPPORTING RESOURCES:

• Join the Design Business Freedom Facebook Group

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

In this must-listen episode of Design Business Freedom, you’ll dive deep into one of the trickiest topics in your design business—pricing. Whether you’re just getting started or you’ve been in the industry for years and still feel uneasy when talking numbers, this episode will help you shift your mindset, clean up your pricing structure, and finally charge what you’re worth with confidence. Melissa shares real-world examples, outlines the costly mistakes many designers make, and shows you how to approach pricing conversations with the ease of passing the salt at dinner.

You’ll also discover why using flat fees can change your business, how to package your services for greater profit, and when (and how) you should raise your rates. Plus, you’ll learn why specializing can fast-track your success and how letting go of the wrong clients opens the door to building a business that truly lights you up.

IN THIS EPISODE, YOU WILL HEAR:

• (01:23) Why pricing by the square foot can set you up for failure—and how you can avoid it
• (06:00) How to treat money conversations like “pass the salt” moments so you stay confident and unattached
• (14:34) The three pricing models you need to know (and why hourly is the one you should ditch)
• (21:20) Why knowing your profit margins empowers you and helps you grow faster
• (27:49) How specializing in a niche can help you attract more of your dream clients
• (41:49) Why you need to raise your rates every single year—and how to do it without fear

SUPPORTING RESOURCES:

• Join the Design Business Freedom Facebook Group: Design Business Freedom Facebook Group
• Book a Call: book-a-call to explore how coaching can take you there faster

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.

Feeling like you've veered off your design path? This episode is your lifeline back to clarity, purpose, and unstoppable success. Melissa Galt shares five transformative steps that successful designers use to create intentional, profitable, and fulfilling businesses. These are not just ideas—they're actionable practices that will shift your mindset and business trajectory starting today.

From setting a powerful daily intention to surrounding yourself with the right people, you'll discover how simple shifts can unlock massive results. Melissa brings inspiring stories of real designers who’ve walked these steps and achieved major wins. Whether you’re in a slow season or simply craving more alignment and flow, this episode is packed with the insights you need to move forward with purpose.

IN THIS EPISODE, YOU WILL HEAR:

• (02:16) Why setting a daily intention changes everything—even on your busiest days
• (05:50) How to release doubt and anticipate good results to manifest what you want
• (09:42) The power of patience and persistence: real stories of designers landing dream clients
• (13:46) How leading with daily gratitude fuels both happiness and profitability
• (19:27) Why every challenge comes with a lesson—and how the pandemic reshaped the design world
• (22:29) The impact of your inner circle on your business success and emotional wellbeing

SUPPORTING RESOURCES:

• The Secret Daily Teachings App
• Power vs. Force by David R. Hawkins

When you’re ready to step into a bigger vision in your design business and create exceptional results and celebrations, book-a-call to explore how coaching can take you there faster, with a solid plan, proven process, and smart strategies.