In this episode of Giving Growth, Greg Sobiech sits down with Chris Hoffman from Compassion International to discuss how nonprofits can think more like subscription businesses. Chris shares how the AARRR framework Acquisition, Activation, Retention, Referral, Revenue adapted from B2C SaaS, applies directly to donor lifecycle strategy.

Using real world examples from Compassion’s experiential marketing programs, Chris explains how deeply understanding donor needs and journey mapping can unlock new growth. From improving time to first-touch metrics to leveraging peer referrals and AI-driven donor summaries, this episode is a masterclass in growth thinking for nonprofits.

What You'll Learn:

• Why revenue is a lagging indicator and what to focus on instead
• How the AARRR framework translates to donor lifecycle strategy
• The role of experiential marketing in donor acquisition
• How to shorten time-to-impact for new donors
• The power of donor letters in driving retention
• Examples of leading KPIs that nonprofits can track
• How to operationalize moves management from mass to major gifts
• Why AI and summarization tools are critical to better donor engagement

Guest Bio: Chris Hoffman is Staff Product and Product Marketing Manager at Compassion International. With a background in B2C growth marketing and product development, Chris brings a unique perspective to the nonprofit sector, helping Compassion grow its recurring revenue through donor centric, data-driven strategies.

Listen if you work in:

• Nonprofit leadership
• Development & fundraising
• Donor engagement
• Marketing or product in charitable organizations
• Data and digital transformation in the social impact space

In this episode of Giving Growth, Greg Sobiech sits down with Crashonda Andrew, Senior Vice President of Global Philanthropy at United Way Worldwide, to unpack the evolving role of philanthropy in a post-COVID, equity-driven world.

Crashonda shares what it takes to build sustainable donor relationships, how large institutions are reimagining global impact, and why equity must be a strategic driver—not just a buzzword.

They discuss:

• Why trust-based philanthropy is more than a trend
• The role of data in building smarter donor strategies
• Lessons from managing relationships across 1,100+ United Way chapters
• How to future-proof your fundraising efforts
• What corporate partners are really looking for today

Whether you're a nonprofit leader, institutional donor, or B2B brand in the impact space, this episode will leave you thinking differently about growth, partnership, and purpose.

Summary

The conversation explores the transformative journey of USA for UNHCR in adapting their donor engagement strategies following a significant influx of new donors due to the Ukraine crisis. The discussion highlights the importance of understanding donor retention challenges, building a stewardship team, and focusing on non-financial engagement to foster long-term relationships.

Additionally, the conversation delves into the significance of strategic planning, organizational culture, and accountability in achieving ambitious goals. In this conversation, the speakers discuss the iterative nature of strategic planning within organizations, emphasizing the importance of empowering leadership and fostering cross-departmental collaboration.

They highlight the need for trust-building within teams to ensure accountability and effective implementation of goals. The conversation also delves into the significance of donor engagement and retention strategies, particularly in the context of increasing humanitarian needs and decreasing public sector funding. Finally, they address the risks associated with funding in the humanitarian sector and the potential for breakthroughs amidst challenges.

Takeaways

1. USA for UNHCR gained 100,000 new donors due to the Ukraine crisis.
2. Initial focus on donor retention was not effective.
3. Segmentation of donors is crucial for tailored engagement.
4. Non-financial engagement can build stronger donor relationships.

Chapters

00:00 Transforming Donor Engagement

03:13 Strategic Planning and Organizational Change

05:56 Understanding Donor Retention Challenges

08:55 Building a Stewardship Team

12:05 The Importance of Process and Infrastructure

15:08 Segmenting Donors for Better Engagement

17:58 Non-Financial Engagement Strategies

20:59 Building Trust in Leadership

23:45 Accountability and Organizational Culture

29:02 Iterative Strategic Planning

31:02 Empowering Leadership and Cross-Departmental Collaboration

34:41 Building Trust and Accountability in Teams

40:59 The Importance of Donor Engagement and Retention

49:48 Navigating Risks in Humanitarian Funding

In this candid conversation, Greg sits down with Julie Upham to unpack what most nonprofits get wrong about retention—both of donors and staff. Drawing on decades of frontline fundraising experience, Julie shares:

• Why investing in people is just as critical as investing in donor strategy
• The concept of “passion points” and how it transforms leadership and donor development
• The underrated power of weekly check-ins, stay interviews, and skip levels
• How to prevent burnout and build a team culture people return to—even years later
• The parallels between growing donors and growing high-performing teams
• Practical tactics for donor retention in an era of shrinking giving bases
• The “moving finish line” problem in nonprofit fundraising
• What nonprofit leaders can learn from sports, feedback science, and parenting
• How Conservation International builds a culture of people-first leadership at scale
• Insights from the Bridge Conference and why professional development is retention fuel

This episode is a masterclass in sustainable impact—not just through strategy, but through people.

🔗 Learn more about Conservation International

📩 For more interviews like this, subscribe to The Giving Growth Podcast.

In this episode, Dorota Amin pulls back the curtain on how the World Food Program USA builds high-impact, long-term partnerships with global brands like Google, Palantir, UPS, MasterCard, and the John Deere Foundation.

Together with Greg, she explores how social impact organizations can be more than aid providers — they can be system builders, innovation incubators, and trusted strategic partners to the private sector.

From Google's weather forecasting in East Africa to John Deere’s trust-based innovation funding, this episode is packed with insights on how to create real, measurable change by aligning shared values, leveraging expertise, and building for the long term.

Key Topics Covered:

• Why partnerships—not donations—drive sustainable impact
• How the WFP is using predictive models to pre-position food before disaster strikes
• The 34:1 ROI of anticipatory action
• What makes trust-based philanthropy work
• Why nonprofits must behave like system builders, not just responders
• How to earn the right to innovate within tight financial guardrails
• Why corporate partnerships start with cultural alignment
• The myth of the "pitch" and the reality of co-creation

Why Listen:

If you lead a nonprofit, manage corporate partnerships, or work in CSR/philanthropy, this conversation is your playbook for creating enduring impact through private sector collaboration.

In this compelling episode, Greg Sobiech, CEO of Delve Deeper, sits down with Brian Colombo, Deputy Chief Development Officer at Amnesty International USA. They explore how Amnesty builds authentic, long-term relationships with donors by deeply understanding and reflecting their values. Brian shares insights into Amnesty's unique shared leadership model, the rise of retail accountability among younger generations, and how nonprofits can foster trust while navigating the pressures of financial sustainability.

Key Highlights:

• How Amnesty’s shared leadership model empowers members and strengthens the mission.
• The concept of “retail accountability” and its growing importance for younger donors.
• Why reflecting donor values is essential for long-term engagement and trust.
• The challenge of balancing authentic messaging with financial constraints.
• Strategies for fostering community, interdependence, and stronger donor relationships.

Why Listen?

If you're leading a nonprofit or navigating donor engagement, this episode offers fresh insights on building trust, fostering authenticity, and strengthening community connections to drive sustained impact.

In this powerful episode, I sit down with Ben Webb, International Justice Mission's leader in marketing and branding, to discuss the transformative potential of nonprofits. Ben shares his philosophy on creating empathetic connections between donors and beneficiaries, redefining the role of marketing as a growth engine in the nonprofit sector, and uniting fundraising and marketing under a shared mission.

Key Topics Covered:

1. The Empathy Bridge: How stories connect donors to the mission on a deeply emotional level.
2. Reimagining Nonprofits as Movements: Why success depends on everyone involved, not just employees.
3. Tensions in Nonprofit Organizations: Addressing the divide between fundraising and marketing and fostering alignment for greater impact.
4. Framework for Impact: Ben's five-step framework: insight-driven, concept-led, powered by stories, scaled by technology, and monitored for effectiveness.
5. Personalization in Storytelling: Connecting universal truths to individual donor segments for meaningful engagement.
6. The Power of Relationships: How building relevance and value can forge lasting bonds with donors.
7. Breaking Stereotypes: Moving beyond outdated tropes to tell authentic, resonant stories.
8. Operationalizing Empathy: Turning creative concepts into actionable, data-driven campaigns.
9. The Role of Urgency: Keeping the mission central and maintaining a sense of urgency in transformative work.
10. Transformative Value: The mutual growth and purpose that come from engaging in mission-driven work.

Takeaways:

• The nonprofit sector must pivot toward a people-centered, movement-driven model to stay relevant to future generations.
• Storytelling isn't just a tool for marketing; it’s the bridge to purpose and action.
• Aligning fundraising and marketing efforts is essential for creating sustainable growth and deeper engagement.

Today I spoke with Ben Greene, Chief Revenue Officer for Charity Water.

Their mission is to bring clean and safe drinking water to every person on the planet.

Whether you are in marketing - for a commercial minded - or mission driven organization - this conversation will be relevant.

Ben shared with me his marketing philosophy, which he calls “Look in, Look up, Look out”.

‘Looking in’ is about marketers not just owning - but dominating their most valuable audiences, their ‘superfans or superdonors’, with one simple message.

So much Marketing value - can be unlocked by looking IN first, and in this episode you’ll find out how.