In this insightful discussion with Howard A. Lim, award-winning business and brand architect, he reveals why proper brand design is crucial for business success. "Most companies have what I call a generic or a brand that's a liability for them rather than a brand that builds equity," explains Lim. He emphasizes that over 90% of companies are "only reaching 25% of their potential" because they haven't properly designed their brand. Through his SIM (Strategy, Implementation, Management) system, Lim helps businesses develop authentic brands that truly reflect their value. As he notes, "What's authentic to you, not to copy someone else, but to make it about your company from who you are, what you do, and what makes you truly unique from all others." To learn more about building a world-class brand that can transform your business potential, visit howcreative.com to connect with Howard Lim and explore his authentic branding expertise.

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In a replay from early 2024 on Dear Business Coach podcast, #mythological #scholar and aspiring video game writer Kaitlyn Dwyer shared fascinating insights about breaking into the gaming industry and adapting classical stories for modern audiences. "Mythology is very, very special in that it is applicable to a huge audience. Everybody knows mythology and everybody likes mythology," Dwyer explained, highlighting how ancient stories can bridge generational gaps in #gaming. She detailed the challenges of portfolio development, noting that "the people who get into the games industry are incredibly passionate people, you can't get in unless you are incredibly passionate," as aspiring writers often need to submit "1000 applications before you get in there."

Speaking about adapting classical narratives, Dwyer emphasized the delicate balance required: "One of the things that I am very passionate about is being able to adapt a story without completely changing the story." The episode offers valuable insights for anyone interested in game writing or mythology's role in modern storytelling – follow Dear Business Coach on Facebook, LinkedIn, Instagram, YouTube, Spotify, Apple, and iHeartRadio to catch more inspiring conversations with industry professionals.

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Cynthia Rhodes Replay from Nov 15 2023!

Elizabeth interviews business expert Cynthia Rhodes , as Cynthia emphasizes that entrepreneurs must look beyond simply "accessing capital" to create real value, noting that "most people haven't even proven a model" before seeking funding. She challenges conventional thinking about market research, warning that "bad data in, bad data out" when surveys aren't properly targeted to potential customers. Her most powerful insight for the new year centers on the fundamentals of business value: "If you're asking for someone else's money, always think about what it is that you're bringing to the table." Rhodes wraps up with an inspiring framework for business success, explaining that great businesses evolve through three key stages: "makers, creators, and innovators... if you continue to really find ways to make things better or the world better, it always starts in that."

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