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If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.

In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets. Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.

We also explore how to leverage lead magnets, set up simple automations, and use platforms like GetResponse to create customer experiences that actually convert.

What You’ll Learn:

• The difference between owned and rented digital land—and why it matters
• How to safeguard your business from platform shutdowns or algorithm changes
• Why podcasting can be a powerful owned channel (with a smart tip for converting listeners!)
• Real-world examples of turning social media followers into email subscribers
• How lead magnets still work—and what makes a great one today
• The power of simple automations like abandoned cart emails
• What’s working right now in email marketing across industries

You don’t have to be at the mercy of the algorithm. Take one small step today—whether it's creating a lead magnet or sending your next newsletter—and start owning your audience.

Tune in now and learn how to build a more resilient, revenue-generating business.

Mentioned in this epsiode:

Owned vs. Rented: Why Smart Businesses Build What They Own

This guide breaks down how to take control of your marketing, build direct customer relationships, and grow on your own terms — not the algorithm’s.
Grab it here: https://marketing-getresponse.com/ebook/owned-vs-rented-land

Podcast show notes: http://destinicopp.com/podcast/stop-building-your-business-on-rented-land

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Why Your Funnel Isn’t Making Money—And How to Fix It Fast

I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in.

It’s easy to think something is broken, or worse, that you need to start from scratch.

But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic to thrive.

In this episode of the Creator’s MBA Podcast, I’m walking you through the most common reasons why your funnel isn’t converting the way you expected—and exactly how to fix it.

From leaky opt-in pages and underperforming tripwires to nurture emails that fall flat, we’re covering all the places your funnel might be leaking money.

And we’ll also talk about the piece most people ignore: consistent, qualified traffic. You’ll leave this episode with clarity, confidence, and a roadmap for making your funnel profitable again.

What You’ll Learn:

• Why your funnel isn’t converting—even if everything is “technically” set up
• The specific benchmarks to watch for at each stage of your funnel
• How to audit your opt-in and tripwire pages for conversion leaks
• The biggest checkout page mistakes (and how to fix them fast)
• How to nurture cold leads with email sequences that actually convert
• Why low traffic—not your funnel—is often the real problem
• How I’m helping creators inside the Digital Product Growth Lab fix funnels with Frankie, the Funnel Fixer

If you’ve ever felt like your funnel was a flop, this episode will shift your mindset and show you how a few small changes can lead to big wins. Don’t burn it all down—come learn how to optimize what you already have and finally turn your funnel into the revenue engine it’s meant to be.

👉 Listen now and join us in the Fix Your Funnel workshop to get hands-on help fixing your funnel.

Mentioned in this episode:

• Digital Product Growth Lab
• Fix Your Funnel (with Frankie the Funnel Fixer!) Workshop
• Podcast show notes: http://destinicopp.com/podcast/fix-your-funnel-in-one-hour

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I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason?

They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.

Paid newsletters aren't just about adding more to your free content—they're a digital product with a specific promise and transformation.

In this episode, I walk you through the key mindset shift you need to make and exactly how to structure a paid newsletter offer that your audience will be excited to buy.

If you're thinking about launching a paid newsletter or already have one that's not growing, this one is for you.

What You’ll Learn:

• The difference between monetizing a free newsletter vs. creating a paid one
• Why “more content” is not the answer—and what is
• The transformation mindset: what your subscribers actually want
• Proven formats that work for paid newsletters
• How to avoid content burnout and confusion between free vs. paid
• Questions to help you clarify your offer
• A sneak peek into the Paid Newsletter Playbook workshop

If you’ve been thinking about launching a paid newsletter—or revamping one that’s not converting—this episode will give you the clarity and strategy you need.

I also share details about an exclusive workshop inside the Newsletter Profit Club to help you take action and build a newsletter that truly delivers. Let’s stop creating “more” and start creating better.

Tune in now!

Mentioned in this episode:

Newsletter Profit Club

Podcast show notes: http://destinicopp.com/podcast/paid-newsletter

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If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.

In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in.

What You’ll Learn:

• How I use a rinse and repeat calendar to simplify my entire business
• What my B2C and B2B revenue systems look like behind the scenes
• The biggest marketing driver most creators overlook
• Why I ditched evergreen funnels (and what’s actually converting)
• How I use live webinars monthly to consistently enroll new members
• What tools and tactics I’ve removed to focus on what works
• How to build your own rinse and repeat model from scratch

Whether you’re just starting or looking to scale more sustainably, this episode will give you a fresh perspective on how to streamline for success. Give it a listen—and start sketching out your own rinse and repeat model today.

Mentioned in this episode:

• Digital Product Growth Lab
• Newsletter Profit Club
• Craft & Create Club
• Part-Time Passion Club
• Podcast show notes: https://www.destinicopp.com/podcast/rinse-repeat-business-model

Episode Highlights:

• [00:02:00] Why having a rinse and repeat calendar gives you clarity and predictability
• [00:03:00] How I use virtual summits and VIP funnels to generate revenue for Hobby School
• [00:05:00] What’s working right now in my HobbyScool marketing strategy
• [00:07:00] How I monetize my personal brand through memberships, tripwires, and coaching
• [00:10:00] Why live webinars outperform every other conversion strategy I’ve tried

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If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.

This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today, including:

• What I do now to generate consistent, scalable revenue
• What I no longer do (like done-for-you services and high-ticket coaching) and why I walked away from them
• The pros and cons of each major business model so you can choose what’s right for you

There are a lot of shiny business models out there—and it’s easy to feel like you have to do it all. But what really matters is choosing a model that fits your audience, your goals, and how you want to spend your time.

🔍 What You’ll Learn:

• The 7+ revenue streams I use to run two profitable digital product businesses
• Why I moved away from high-touch offers like 1:1 Zoom coaching and DFY services
• How I’m evergreening my virtual summits to increase revenue without starting from scratch
• The pros and cons of low-ticket products, memberships, affiliate revenue, sponsorships, and more
• The critical questions you should ask when choosing a business model that fits you

If you’ve been feeling overwhelmed by all the possible ways to “make money online,” or wondering whether you’re on the right track—this episode will help you find clarity and confidence.

Let’s build a business that actually works for you—without burnout, without overcomplicating, and without chasing trends.

Mentioned in this episode:

Digital Product Growth Lab

Podcast Shownotes: https://www.destinicopp.com/podcast/digital-product-business-model

Episode Highlights:

• [00:01:00] The importance of choosing a business model that fits your lifestyle, audience, and long-term goals
• [00:02:00] A quick tour of common digital product business models—from low-ticket to high-ticket and everything in between
• [00:04:30] HobbyScool breakdown: How I make money with live summits, evergreen funnels, low-cost products, and memberships
• [00:07:30] Why I’m starting to evergreen my summits—and how this adds long-term value to every event
• [00:08:30] DestiniCopp.com breakdown: Funnels, front-end products, HelloContent store, and two memberships
• [00:10:30] What I no longer offer: Why I phased out done-for-you, done-with-you, and high-ticket 1:1 coaching
• [00:12:00] The real pros and cons of each model: low-ticket, memberships, courses, affiliate revenue, sponsorships, and more
• [00:17:00] Three questions to help you choose the right model for your business
• [00:19:00] Action step: How to evaluate your current (or future) offers and realign your business model for growth

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If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!).

Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualified subscribers who are genuinely interested in what you offer. You'll learn four specific methods that have helped my clients go from zero to thriving email lists in just months—without spending money on ads or burning themselves out creating endless content.

What You'll Learn:

• Why leveraging other people's audiences is more effective than creating endless content
• How to arrange newsletter swaps (even if your current list is tiny)
• The smart way to participate in content bundles for maximum subscriber growth
• When podcast guesting is worth your time (and when it isn't)
• How to secure virtual summit speaking opportunities that deliver high-quality leads
• A practical 5-month action plan to implement everything step-by-step

Whether you have 5 subscribers or 500, these strategies work at any stage. I walk you through exactly how to implement each method to accelerate your growth, and I've included tools and resources to make the process even easier.

Stop struggling to build your audience in isolation and start leveraging the power of collaboration to grow your business faster.

Mentioned in this episode:

Newsletter Profit Club Collaboration App

Episode Highlights:

• [00:01:00] Why leveraging other people's audiences is more effective than creating more content
• [00:03:00] Method #1: How to arrange newsletter swaps (even with a tiny list)
• [00:05:00] Method #2: Participating in content bundles to gain new subscribers
• [00:06:00] Method #3: Using podcast guesting to build visibility and credibility
• [00:07:00] Method #4: Speaking at virtual summits for high-quality leads

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Do you ever feel like you're spinning your wheels on social media with little to show for it? In this week's episode of The Creator's MBA podcast, I'm sharing something special - my recent interview with Gabe Cox from the Grow Your Biz Without Social Media Summit.

I break down exactly how I went from feeling trapped by social media algorithms to making $3,000 in a single month just from my email newsletters. If you've been wondering whether all that posting, engaging, and hashtag research is really worth your precious time as an entrepreneur, this episode might just change your business approach completely.

You'll discover:

• The exact moment I realized social media wasn't giving me the ROI I needed
• My "Mini Magazine Method" that gets subscribers to actually save my emails in special folders
• The common newsletter mistakes that keep most entrepreneurs from making money
• 5 proven ways to monetize every email you send (including how I landed paid sponsorships)
• One simple change you can make TODAY to improve your newsletter's performance

No more algorithm chasing or content hamster wheel! This episode is packed with practical, actionable strategies you can implement right away to transform your email newsletter from a basic update to a serious profit center in your business.

Want to see how much YOUR newsletter could be earning? Grab my free Newsletter Profit Calculator here: https://destinicopp.com/calculator

Visit the HelloContent shop today: https://hellocontent.shop/

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Ever feel like you’re the only one not making six figures from a single PDF or going viral every other week?

In this episode, I’m sharing a message from one of my clients that really hit home. She opened up about the pressure of constantly seeing big, flashy success stories and how discouraging it can feel when you’re in a season of rebuilding or slow growth.

I talk about:

• Why these $1M-in-a-year stories can mess with your mindset
• What most people don’t tell you about their “overnight” wins
• Why one sale does matter — and how to build from it
• How I protect my mindset (hint: less email, more mastermind chats)

If you’ve ever felt like you’re doing something wrong just because success isn’t coming fast, this one’s for you.