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If you're growing your audience solely on platforms like Instagram, TikTok, or Etsy, you're building on borrowed time—and borrowed land.

In this episode of the Creator’s MBA, I chat with Abby Heheman, Global Marketing Director at GetResponse, our sponsor this week, about the critical difference between owned and rented platforms. We dive into why relying solely on social media or marketplaces puts your business at risk—and how to take back control by building an email list and owning your digital assets. Abby shares smart strategies for turning casual followers into loyal subscribers and long-term customers. Whether you're a coach, course creator, or digital product seller, this is a conversation you don’t want to miss.

We also explore how to leverage lead magnets, set up simple automations, and use platforms like GetResponse to create customer experiences that actually convert.

What You’ll Learn:

• The difference between owned and rented digital land—and why it matters
• How to safeguard your business from platform shutdowns or algorithm changes
• Why podcasting can be a powerful owned channel (with a smart tip for converting listeners!)
• Real-world examples of turning social media followers into email subscribers
• How lead magnets still work—and what makes a great one today
• The power of simple automations like abandoned cart emails
• What’s working right now in email marketing across industries

You don’t have to be at the mercy of the algorithm. Take one small step today—whether it's creating a lead magnet or sending your next newsletter—and start owning your audience.

Tune in now and learn how to build a more resilient, revenue-generating business.

Mentioned in this epsiode:

Owned vs. Rented: Why Smart Businesses Build What They Own

This guide breaks down how to take control of your marketing, build direct customer relationships, and grow on your own terms — not the algorithm’s.
Grab it here: https://marketing-getresponse.com/ebook/owned-vs-rented-land

Podcast show notes: http://destinicopp.com/podcast/stop-building-your-business-on-rented-land

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Why Your Funnel Isn’t Making Money—And How to Fix It Fast

I know the frustration—you’ve built the funnel, you’ve followed the steps, and yet, the sales just aren’t coming in.

It’s easy to think something is broken, or worse, that you need to start from scratch.

But let me tell you: your funnel probably isn’t broken. It just needs a few smart tweaks and the right kind of traffic to thrive.

In this episode of the Creator’s MBA Podcast, I’m walking you through the most common reasons why your funnel isn’t converting the way you expected—and exactly how to fix it.

From leaky opt-in pages and underperforming tripwires to nurture emails that fall flat, we’re covering all the places your funnel might be leaking money.

And we’ll also talk about the piece most people ignore: consistent, qualified traffic. You’ll leave this episode with clarity, confidence, and a roadmap for making your funnel profitable again.

What You’ll Learn:

• Why your funnel isn’t converting—even if everything is “technically” set up
• The specific benchmarks to watch for at each stage of your funnel
• How to audit your opt-in and tripwire pages for conversion leaks
• The biggest checkout page mistakes (and how to fix them fast)
• How to nurture cold leads with email sequences that actually convert
• Why low traffic—not your funnel—is often the real problem
• How I’m helping creators inside the Digital Product Growth Lab fix funnels with Frankie, the Funnel Fixer

If you’ve ever felt like your funnel was a flop, this episode will shift your mindset and show you how a few small changes can lead to big wins. Don’t burn it all down—come learn how to optimize what you already have and finally turn your funnel into the revenue engine it’s meant to be.

👉 Listen now and join us in the Fix Your Funnel workshop to get hands-on help fixing your funnel.

Mentioned in this episode:

• Digital Product Growth Lab
• Fix Your Funnel (with Frankie the Funnel Fixer!) Workshop
• Podcast show notes: http://destinicopp.com/podcast/fix-your-funnel-in-one-hour

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I’ve seen so many digital product creators get excited about launching a paid newsletter—only to be disappointed when it doesn’t gain traction. The reason?

They’re offering more content instead of something different. In this episode, I’m pulling back the curtain on why most paid newsletters fail—and what you can do to avoid the same fate.

Paid newsletters aren't just about adding more to your free content—they're a digital product with a specific promise and transformation.

In this episode, I walk you through the key mindset shift you need to make and exactly how to structure a paid newsletter offer that your audience will be excited to buy.

If you're thinking about launching a paid newsletter or already have one that's not growing, this one is for you.

What You’ll Learn:

• The difference between monetizing a free newsletter vs. creating a paid one
• Why “more content” is not the answer—and what is
• The transformation mindset: what your subscribers actually want
• Proven formats that work for paid newsletters
• How to avoid content burnout and confusion between free vs. paid
• Questions to help you clarify your offer
• A sneak peek into the Paid Newsletter Playbook workshop

If you’ve been thinking about launching a paid newsletter—or revamping one that’s not converting—this episode will give you the clarity and strategy you need.

I also share details about an exclusive workshop inside the Newsletter Profit Club to help you take action and build a newsletter that truly delivers. Let’s stop creating “more” and start creating better.

Tune in now!

Mentioned in this episode:

Newsletter Profit Club

Podcast show notes: http://destinicopp.com/podcast/paid-newsletter