In this solo episode of Creating The Curve, Anna follows up her conversation with LinkedIn legend John Espirian and dives into what it really takes to show up online when your brain is busy, your time is limited, and you’re not a natural content machine.

She shares:

• Her own struggles with early LinkedIn posting (and feeling rejection)

• Why she posts less, comments more, and skips the guilt

• How to pick the right platforms based on your brain, audience, and energy

• Why video and audio suit her best and how she’s testing TikTok

• And the real reason “being everywhere” isn’t just overwhelming, it’s unsustainable

This episode is part pep talk, part strategy session - perfect for founders who know they should market themselves, but need a way to do it that actually works for them.

LinkedIn is supposed to be about people. But somewhere along the way, it started feeling stiff, salesy, and a bit… awkward.

In this episode, Anna is joined by the relentlessly helpful LinkedIn nerd John Espirian to talk about how to show up on LinkedIn in a way that’s memorable, human, and actually enjoyable - even if you hate posting or have no idea what to say.

You’ll hear:

• Why commenting is just as powerful (if not more) than posting

• How to make people want to talk to you in the DMs (without being salesy)

• The secret power of biscuits, pineapples, and funny GIFs

• How to build a network that brings you business without cold pitching

• Why being helpful (not hypey) is the key to standing out

If you’ve been avoiding LinkedIn because it feels too polished, too intimidating, or just too salesy, this is the episode to change that.

Learn more or join our free community at: https://creatingthecurve.co.uk

To connect with John, find him on LinkedIn: https://www.linkedin.com/in/johnespirian/ or visit his website: https://espirian.co.uk

Starting a business is one thing. Growing one, without burning out, is something else entirely.

In this solo episode of Creating the Curve, Anna Bravington reflects on what happens after the initial rush of launching: when you hit that awkward in-between stage where the work piles up, the fun fades, and you're suddenly expected to be a marketer, salesperson, ops manager, and accountant... all at once.

This episode is about that exact moment, the transition from technician to leader, and how to get through it without falling into what Anna calls the Bog of Eternal Stench (yes, there’s a Labyrinth reference).

She shares:

• Why support and community matter more than ever in the growth phase

• The two hires most founders should make first, and why

• How to upskill just enough in marketing, sales, and finance to move forward

• What to do when your business starts feeling like a burden

• How to keep sight of your goals (and build a business that still feels like you)

Whether you want to build a lifestyle business or scale up and hire a team, this episode will help you figure out the next right step and remind you that you don’t have to build it alone.

Learn more and join our free community at: https://creatingthecurve.co.uk