E10: From Word Vomit to Whitepapers - Do Marketing That Works for You
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E10: From Word Vomit to Whitepapers - Do Marketing That Works for You
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In this solo episode of Creating The Curve, Anna follows up her conversation with LinkedIn legend John Espirian and dives into what it really takes to show up online when your brain is busy, your time is limited, and you’re not a natural content machine.
She shares:
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Her own struggles with early LinkedIn posting (and feeling rejection)
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Why she posts less, comments more, and skips the guilt
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How to pick the right platforms based on your brain, audience, and energy
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Why video and audio suit her best and how she’s testing TikTok
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And the real reason “being everywhere” isn’t just overwhelming, it’s unsustainable
This episode is part pep talk, part strategy session - perfect for founders who know they should market themselves, but need a way to do it that actually works for them.