The Sports Bra–a bar in Portland dedicated exclusively to women’s sports, and the first of its kind in the world–was never just about sports. In this episode, founder Jenny Nguyen shares the origin story of “the Bra” including building a business rooted in community, the fanbase beyond sports lovers, and why giving people a space to feel seen is part of her ultimate strategy for growth.

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What does it take to grow women’s sports into a billion-dollar plus business? Kate Johnson, VP at Google and Olympic Medalist, explains how she’s leveraging everything from technology to media accountability to build the industry from the inside out. She shares Google’s investment strategy, approach to supporting creators, and how she’s building the infrastructure women’s sports needs to scale.

• 00:29 Meet Kate Johnson: Olympian and Executive
• 01:56 Kate's Journey to Rowing and Olympic Dreams
• 06:04 From College Rowing to Olympic Success
• 08:58 Transitioning from Athlete to Executive
• 12:58 Kate's Role at Google and Women's Sports
• 15:13 Challenges and Innovations in Women's Sports
• 20:10 The Future of Women's Sports and Technology

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Ilana Kloss, CEO of Billie Jean King Enterprises, has spent decades making sure women’s sports isn’t treated as charity—it’s an investment. She joins Courtside to break down the business case for equity, why sustained investment is key, and how brands are finally waking up to the value of women’s sports.

• 02:27 Introing Ilana
• 10:35 The Founding of World Team Tennis
• 24:16 Building Billie Jean King Enterprises
• 30:43 The Evolution of Women's Tennis
• 31:17 Navigating the Modern Media Landscape
• 33:47 Challenges and Changes in League Structures
• 35:10 Sustaining Growth in Women's Sports
• 37:50 The Power of Unified Voices
• 41:33 Investment and Long-Term Vision
• 49:47 The Role of Brands in Women's Sports
• 55:12 Final Thoughts and Future Outlook

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Women’s sports aren’t just having a moment—they’re building a movement. Courtside is the podcast where sports, business, and investment collide to uncover insights and ideas shaping the future of this billion-dollar industry.

Hosted by Laura Correnti—founder and CEO of Deep Blue Sports + Entertainment, and a leading driver in commercial growth in women’s sports—this show goes beyond the scores to highlight the power players, game-changing deals, and the trends redefining the landscape. From league commissioners to top athletes, investors, and team owners, we’re breaking down sponsorship strategies, media rights, and the big bets fueling the industry’s growth.

If you’re an industry leader, investor, athlete, or just a fan who wants to see women’s sports thrive—grab your seat and join us Courtside.

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