Sustain & Gain Mode: Inside the WNBA’s Playbook with Colie Edison
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Sustain & Gain Mode: Inside the WNBA’s Playbook with Colie Edison
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2024 was a record-breaking season for the WNBA—and Colie Edison is making sure it’s just the start. As Chief Growth Officer, she’s behind the league’s 19% spike in sponsorships, its mission to build long-term brand equity, and the 13x business return league partners are experiencing. She joins Laura to break down what’s fueling and how to sustain that growth, how the league is approaching an expanding fanbase, and why building the W means meeting the moment while thinking seasons ahead through data and beyond.
00:52 Coley Edison's Impact on WNBA Growth
01:48 Expansion Teams Announcement
05:06 Sponsorship Growth and New Standards
06:14 Historic Media Rights Deal
08:07 Balancing Core and New Fans
10:38 Storytelling and Brand Partnerships
14:25 Building Internal Resources and Infrastructure
17:37 Data Collection and Business Intelligence
20:09 Fan Demographics and Engagement
22:03 Value of League, Team, and Athlete IP
29:15 Sustaining and Gaining Momentum
36:25 Upcoming Events and Future Plans
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