In this episode, we sit down with Elyssa Steiner, Chief Marketing Officer of Cantaloupe Incorporated. Elyssa shares her journey from a startup environment to leading marketing at a major player in the self-service retail space.

She discusses:

• How Cantaloupe is revolutionizing unattended retail through technology
• Strategies for marketing to both small businesses and large enterprises
• The importance of creating multi-purpose content
• Approaches to branding, especially when integrating acquisitions
• Developing effective product launch playbooks
• Building a collaborative and accountable marketing team culture

Elyssa offers valuable insights on aligning marketing efforts with sales processes and product development. She also emphasizes the importance of leadership that balances empathy with clear expectations.

This episode provides a wealth of knowledge for marketers looking to drive innovation and build high-performing teams.

In this episode, we dive into the fascinating career of Craig Vandermaden, Chief Marketing Officer at Stepping Up Physical Therapy.

Craig shares his unconventional path from army infantry to physical therapy, and finally to marketing. He discusses how embracing new challenges led to unexpected success in growing his company's patient volume by over 100%.

We explore Craig's perspectives on:

• Building a purpose-driven company culture
• Adopting an "infinite game" mindset in business
• Viewing competitors as "worthy rivals"
• Using metrics as conversation starters
• The importance of authentic branding
• Leadership that prioritizes employee well-being

Craig's insights offer valuable lessons for marketers and business leaders looking to create meaningful growth and foster a positive work environment.

In this episode, we dive deep into the world of B2B marketing with Peter Dibbern, Chief Marketing Officer at Cosmo Consult.

Peter shares his accidental journey into marketing and how he became a specialist in the IT industry. He explains Cosmo Consult's role as a Microsoft business application integrator and their focus on manufacturing industries.

The conversation covers key marketing topics like go-to-market strategies, demand generation, and the best channels for B2B lead generation. Peter also discusses the use of AI in content creation and the importance of metrics in marketing.

Finally, Peter offers valuable insights on leadership in marketing organizations and advice for tech startups on maintaining focus and strategy. This episode is packed with practical wisdom for marketers in complex B2B environments.

In this episode of the CMO Network Podcast, host Federico interviews Conor Coughlan, Chief Marketing Officer at Armis.

Conor shares his journey into marketing and offers valuable insights on:

• How the CMO role has transformed over the years
• The importance of aligning marketing with sales and customer success
• Key metrics that matter to boards and executives
• The impact of AI on marketing strategies
• Future trends shaping the marketing landscape

Conor also provides leadership advice for managing marketing teams and offers guidance for aspiring marketers starting their careers.

This conversation covers a wide range of topics relevant to modern marketing leaders, from data-driven decision making to the potential consolidation of go-to-market functions in the near future.

In this episode, we dive into the world of knowledge management with Dan Stradtman, Chief Marketing Officer of Bloomfire.

Dan shares his journey from psychology to marketing, highlighting how understanding human behavior drives his data-driven approach. He explains how Bloomfire helps companies manage and access their data more efficiently.

The conversation covers various aspects of marketing, including:

• Metrics that matter most
• The importance of branding in SaaS
• Aligning solutions with customer needs
• Leadership and team management

Dan also offers valuable advice for aspiring marketers, emphasizing the importance of data analysis, storytelling, and building a reputation for getting things done.

This episode provides insights into modern marketing strategies and leadership in the tech industry.

In this episode, Derek Weeks, Chief Marketing Officer at Katalon, shares his wealth of experience in marketing leadership.

Derek discusses key strategies for success in modern marketing, including:

• Experimenting with new initiatives
• Creating diverse content
• Leveraging AI tools
• Focusing on revenue metrics
• Aligning product marketing with sales
• Building strong marketing teams

He emphasizes the importance of understanding business strategy and financials for aspiring marketing leaders. Derek also provides valuable insights on fostering a transparent and supportive work environment.

Whether you're a seasoned marketer or just starting your career, this episode offers practical advice and inspiration. Derek's approach to marketing leadership combines data-driven decision-making with a strong focus on team development and business alignment.

In this episode, we sit down with Douglas Karr, Chief Marketing Officer at OpenINSIGHTS. Douglas shares his journey from Navy electrician to marketing expert, highlighting the power of combining technical skills with creativity.

He discusses how AI and machine learning are revolutionizing marketing, providing unbiased insights and predictions. Douglas also offers valuable advice on content creation, product marketing, and leadership in the digital age.

The conversation covers the importance of building comprehensive content libraries, using AI tools responsibly, and creating aspirational visions for products. Douglas emphasizes the value of compassionate leadership and nurturing employee growth.

For young marketers, he stresses the importance of proactive learning and skill-building to stand out in a competitive job market. This episode offers a wealth of knowledge for marketers at all career stages.

In this episode, we dive deep into the world of marketing with John Fee, Chief Marketing Officer at VettaFi.

John shares his journey into marketing and provides insights on go-to-market strategies, content creation, and the role of AI in modern marketing.

He emphasizes the importance of authentic content and discusses the challenges of branding in today's digital landscape.

John also offers valuable advice on leadership in marketing organizations and shares tips for aspiring marketers.

Throughout the interview, John provides practical wisdom on topics like measuring marketing success, building effective teams, and staying curious in a rapidly evolving field.

This episode is packed with actionable insights for marketers at all levels, from beginners to seasoned professionals.