Extending your Corporate Message Successfully as your Brand Grows
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Extending your Corporate Message Successfully as your Brand Grows
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このコンテンツについて
As your company grows and changes, whether through acquisitions, new products, or expansion into new markets, it's important your messaging evolves, too. Learn how to evolve your messaging and align both internal and external stakeholders along the way.
In this episode of Content Marketing Engineered, Morgan Norris speaks with Chris Zmijewski, VP of Marketing at SAM, about the evolution of brand marketing and the transition of SAM into a data-driven solutions provider. They discuss Chris's journey in the company, the importance of internal messaging, leadership support, and the need for consistent communication across platforms, especially while acquiring multiple brands and entering new sectors.
Key Takeaways
- The integration of new technologies requires clear communication.
- Internal messaging is critical during acquisitions.
- Leadership support is vital for effective internal communication.
- Consistent messaging across platforms enhances brand recognition.
- Engaging staff at all levels fosters learning and innovation.
Resources
- Connect with Chris on LinkedIn
- Connect with Morgan on LinkedIn
- Learn more about SAM
- Learn more about TREW's Brand Marketing Services