エピソード

  • Unlocking Podcast Success with Alesia Galati

    Unlocking Podcast Success with Alesia Galati
    2025/04/08
    In this episode of Consulting Spotlight, host Michael Bernzweig interviews Alesia Galati, a podcasting expert and founder of Galati Media. They discuss Alicia's journey into podcasting, the importance of strategic planning, and the key elements of a successful podcast strategy. Alicia shares insights on market research, defining goals, and the significance of community in podcasting. The conversation also covers content repurposing, audience growth strategies, and measuring podcast success beyond just downloads. Alicia highlights future trends in podcasting and the increasing importance of unique voices in the space. Connect with her on LinkedIn, Pinterest, Instagram and Facebook.TakeawaysAlicia Galati started her journey in podcasting in 2015.Strategic planning is crucial for podcast success.Community and connection are vital in podcasting.Market research should precede podcast launches.Defining clear goals is essential for podcasting.Niche down to find your unique voice in podcasting.Repurposing content can maximize reach and engagement.Being a guest on other podcasts is a powerful growth strategy.Completion rates provide valuable insights into audience engagement.The podcasting space is evolving with new voices and opportunities.Sound Bites"I want to launch my own podcast.""I took a more strategic approach with that show.""Every quote unquote failure has helped me decide.""There's no one right way to podcast.""Market research is so important for people.""Completion rate gives you a lot of information.""I'm excited to see new voices in the space."Chapters00:00 Introduction to Podcasting and Alicia's Journey02:57 Strategic Podcasting: Lessons Learned06:02 The Importance of Community and Connection09:00 Key Elements of a Successful Podcast Strategy11:55 Market Research: The Foundation of Podcast Success15:03 Defining Goals and Metrics for Podcasting18:08 Niche Down: Finding Your Unique Voice21:03 Repurposing Content for Maximum Reach24:08 Growing Your Audience in a Crowded Market27:00 Measuring Podcast Success Beyond Downloads30:05 Future Trends in Podcasting33:01 Conclusion and Final Thoughts -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    38 分
  • Unlocking Growth in SaaS with Tye DeGrange

    Unlocking Growth in SaaS with Tye DeGrange
    2025/04/03

    Summary

    In this episode of Consulting Spotlight, host Michael Bernzweig interviews Tye DeGrange from Round Barn Labs. They discuss Tye's journey in tech and marketing, the importance of multi-channel strategies for SaaS companies, and the common pitfalls in partner marketing. Tye shares insights on the role of influencers, the impact of AI on marketing, and the essential metrics for scaling partner programs. The conversation emphasizes the need for genuine connections in marketing and the importance of product-market fit before launching affiliate programs.

    Takeaways

    • Tye DeGrange has a diverse background in tech and marketing.
    • Multi-channel strategies are crucial for SaaS growth.
    • Understanding global onboarding differences can enhance marketing strategies.
    • Common mistakes in partner marketing include treating it like programmatic advertising.
    • Regular performance reviews are essential for optimizing partner programs.
    • Influencers play a significant role in modern marketing strategies.
    • Earnings per click is a key metric for partner marketing success.
    • AI is transforming the landscape of partner marketing.
    • Building trust with consumers is more important than ever.
    • Product-market fit is essential before launching an affiliate program

    Sound Bites

    • "Influencers are the new oil."
    • "Product-market fit is key."
    • "AI is changing partner marketing."

    Chapters

    • 00:00 Introduction to SaaS and Consulting Growth
    • 03:03 Tye DeGrange's Journey in Tech and Marketing
    • 06:10 Strategies for Amplifying Reach and Revenue
    • 09:05 Understanding Global Onboarding Differences
    • 11:58 Common Mistakes in Partner Marketing Strategies
    • 14:57 Case Studies: Transforming Client Partner Programs
    • 17:59 The Role of Influencers in Modern Marketing
    • 21:00 Actionable Tips for Building Partner Programs
    • 24:04 Tools and Technologies for Scaling Partner Programs
    • 26:50 Key Performance Indicators for Partner Marketing
    • 30:11 Identifying Ideal Clients for Partner Marketing
    • 33:13 The Impact of AI on Partner Marketing
    • 36:02 Conclusion and Future Insights

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    -> Join our Patreon

    https://softwareoasis.com/patreon

    What can you expect from our Patreon?

    By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

    • Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
    • Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
    • Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
    • Community Access: Join a private channel to connect with other listeners.
    • Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
    • Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    40 分
  • Jason Willis-Lee: Entrepreneurial Mindset in Translation

    Jason Willis-Lee: Entrepreneurial Mindset in Translation
    2025/03/15
    In this episode of Consulting Spotlight, host Michael Bernzweig interviews Jason Willis-Lee, founder of the Entrepreneurial Translator. They discuss the impact of AI on the language services industry, the importance of entrepreneurship in translation, and strategies for scaling businesses. Jason shares insights on leveraging AI tools, building personal brands, and effective lead generation techniques. The conversation also touches on the future of AI in business and the significance of email marketing as a long-term strategy.TakeawaysAI is revolutionizing the language services industry.Entrepreneurs in translation must build demand for their services.Leveraging AI tools can enhance productivity and efficiency.Building a personal brand is crucial for success in any industry.Email marketing is a gradual process that nurtures relationships.Lead magnets are effective for capturing potential clients' information.Networking and in-person events are invaluable for building connections.Understanding the intersection of technology and human services is key.The future of business will see more lifestyle-oriented approaches.Don't rely solely on rented platforms for your business growth.Sound Bites"AI has really taken my industry by storm.""AI is just a tool in your tool belt.""Tech is part of our life whether we like it or not.""You have to be an authority yourself.""You can use quiz software for market research.""Email marketing is a gradual process.""Don't build a business on rented land."Chapters00:00 Introduction to the Entrepreneurial Translator02:51 The Intersection of AI and Translation05:57 Entrepreneurship in Language Services08:54 Leveraging AI Tools for Translation11:51 Strategies for Scaling Businesses14:59 Building Personal Brands and Authority17:56 The Importance of Email Marketing20:46 Effective Lead Generation Techniques23:59 Navigating Trends in Language Services27:06 The Future of AI in BusinessSubscribe to our bi-weekly newsletter https://softwareoasis.com/subscribe/ to stay updated with more insights from technology leaders and transformation experts. -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    36 分
  • Ivan Vislavskiy: Unlocking Local Marketing Success

    Ivan Vislavskiy: Unlocking Local Marketing Success
    2025/03/15
    In this episode of Consulting Spotlight, host Michael Bernzweig interviews Ivan Vislavskiy, CEO and founder of Comrad Digital Marketing. They discuss Ivan's journey from starting his agency in 2008 to its current success, focusing on local service businesses. The conversation covers the importance of specialization in marketing, common mistakes businesses make, the significance of data tracking, and the role of AI in the future of marketing. Ivan emphasizes the need for a strong unique selling proposition and effective client onboarding processes to drive success.TakeawaysComrad Digital specializes in helping local service businesses grow.The agency focuses on measurable results rather than vanity metrics.Client retention is a priority, with a 96% retention rate.A proper marketing budget and long-term vision are essential.Many businesses spread their budget too thin across channels.Understanding marketing data is crucial for success.Effective client onboarding is key to a successful partnership.AI is transforming the marketing landscape and should be embraced.Defining a unique selling proposition is vital for differentiation.Businesses must ensure their intake process is efficient to convert leads. Sound Bites"We help local service businesses grow.""Our primary focus is to deliver measurable results.""Client retention in our business is very high.""We function as their marketing extension.""Not having a proper marketing budget is a mistake.""Many companies spread their budget too thin.""AI will change everything in marketing.""You need to define your unique selling proposition."Chapters00:00 Introduction to Comrad Digital Marketing02:53 The Journey of Ivan Vislavskiy05:54 Understanding Comrad's Unique Approach08:57 Specialization in Local Marketing11:58 Common Mistakes in Marketing Strategies14:56 The Importance of Data Tracking18:01 Effective Client Onboarding Process20:54 Utilizing AI in Marketing24:02 Actionable Insights for Businesses26:52 The Future of Search and Marketing29:55 Conclusion and Key TakeawaysSubscribe to our bi-weekly newsletter https://softwareoasis.com/subscribe/ to stay updated with more insights from technology leaders and transformation experts. -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    42 分
  • Bill Douglas: Journey From Entrepreneur to CEO

    Bill Douglas: Journey From Entrepreneur to CEO
    2025/03/15
    In this episode of the Consulting Spotlight, host Michael Bernzweig interviews Bill Douglas, CEO of OpticWise. Bill shares his entrepreneurial journey, the inception and services of OpticWise, and the impact of technology on commercial real estate. He discusses the importance of digital infrastructure, the onboarding process for property owners, and the advantages of owning digital assets. The conversation also touches on the effects of the pandemic on the real estate market, the innovative 'Building of Things' strategy, and future trends in technology and data usage. Bill emphasizes the need for digital transformation in the industry and the democratization of technology for smaller property owners.TakeawaysBill Douglas is a seasoned entrepreneur with a passion for building companies.OpticWise specializes in data and digital infrastructure for commercial real estate.The company focuses on operations and revenue generation for its clients.Digital infrastructure ownership can significantly increase property value.The pandemic has accelerated changes in the commercial real estate market.OpticWise's 'Building of Things' strategy integrates various technologies in buildings.The commercial firewall concept helps property owners control vendor access.Data management is crucial for reducing operational costs and improving efficiency.Future trends include touchless technology and dynamic pricing for services.Digital transformation is essential for the commercial real estate industry. Chapters00:00 Introduction to the Consulting Spotlight01:06 Bill Douglas's Entrepreneurial Journey02:36 Understanding OpticWise and Its Services04:28 Engagement Examples in Commercial Real Estate10:23 Onboarding Process for Property Owners12:59 Advantages of Digital Infrastructure Ownership17:27 Impact of the Pandemic on Commercial Real Estate22:11 The Building of Things Strategy24:51 Revenue Streams from Digital Infrastructure31:02 Future Trends in Technology and Data Usage34:06 Democratizing Technology in Commercial Real EstateSubscribe to our bi-weekly newsletter https://softwareoasis.com/subscribe/ to stay updated with more insights from technology leaders and transformation experts. -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    36 分
  • Richard Lowe: Unlocking the Secrets of Ghostwriting

    Richard Lowe: Unlocking the Secrets of Ghostwriting
    2025/03/15

    In this episode of Consulting Spotlight, host Michael Bernzweig interviews Richard Lowe Jr., founder of The Writing King and a ghostwriting expert. Richard shares his unique journey from a corporate career to becoming a successful ghostwriter, emphasizing the importance of storytelling and personal experiences in writing. He discusses the value of having a book for professionals, the steps involved in the writing process, and the significance of marketing and distribution. Richard also addresses the evolving landscape of ghostwriting in the age of AI, highlighting the irreplaceable human touch in storytelling.

    Sound Bites

    • "Don't live in fear."
    • "A book gives you credibility."
    • "You need to know your audience."
    • "Don't publish directly on Amazon."
    • "Your story is important."
    • "Ghostwriting is an art form."

    Takeaways

    • Don't live in fear; build up savings and confidence.
    • Life's a journey; make it fulfilling and fun.
    • A book gives you credibility and differentiates you.
    • Know your audience before writing a book.
    • Most books don't sell due to poor marketing or cover design.
    • Consider a book an investment, not a cost.
    • Avoid trying to write a book yourself if you're not a writer.
    • The writing process should start with audience analysis.
    • Marketing is crucial for book success; hire professionals if needed.
    • AI cannot replicate the emotional depth of human writing.

    Chapters

    1. 00:00 Introduction to Richard Lowe and His Journey
    2. 04:05 Lessons Learned from a Unique Career Path
    3. 09:59 The Value of Ghostwriting for Professionals
    4. 15:58 Navigating the Book Writing Process
    5. 21:56 Marketing and Distribution Strategies for Authors
    6. 29:53 The Future of Ghostwriting in the Age of AI

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    • Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.
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    Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

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    -> Join our Patreon

    https://softwareoasis.com/patreon

    What can you expect from our Patreon?

    By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

    • Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
    • Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
    • Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
    • Community Access: Join a private channel to connect with other listeners.
    • Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
    • Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    32 分
  • Ameet Khabra’s Journey: From Freelancer to Agency Leader

    Ameet Khabra’s Journey: From Freelancer to Agency Leader
    2025/03/14
    In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend.Ameet discusses how she transitioned from running an event planning company to becoming a Google Ads expert, eventually founding HopSkip Media. She recounts her early days managing up to 68 accounts solo and navigating the complexities of Google Ads, including trips to Silicon Valley to collaborate with Google itself. Along the way, she developed a reputation for simplifying paid advertising strategies and delivering exceptional results for her clients.This episode dives into Ameet’s unique approach to client retention, her insights on the evolving landscape of PPC (pay-per-click) advertising, and her thoughts on how AI and automation are shaping the future of digital marketing. Whether you're a business owner looking to optimize your ad spend or a marketer eager to stay ahead of industry trends, this conversation is packed with actionable advice and expert insights.Key Discussion Points:Building an ad agency from scratch: Ameet’s journey from freelancing to managing millions in ad spend.The importance of tracking conversions: Why businesses must avoid "blind" advertising.Negative keywords and their role in optimizing ad performance.Why Google Ads isn’t “set it and forget it”: The critical need for daily monitoring.How Ameet's team balances automation with human oversight in PPC campaigns.The challenges and opportunities presented by AI in digital advertising.Differences between Google Ads and Meta Ads: Choosing the right platform for your business.Common mistakes businesses make when running ads—and how to avoid them.Why communication is key in client-agency relationships.The future of PPC: Insights into upcoming trends like Performance Max and Search Max.Stay ConnectedSubscribe to Consulting Spotlight for weekly insights from industry leaders! Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring exclusive data, trends, and expert interviews straight to your inbox every Monday and Friday. Stay ahead in your consulting career with actionable strategies you can trust. -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    46 分
  • Lorrie Thomas Ross on Marketing Mastery: From Sales to Strategy

    Lorrie Thomas Ross on Marketing Mastery: From Sales to Strategy
    2025/02/28
    In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Lorrie Thomas Ross, founder and CEO of Web Marketing Therapy, to explore her transformative journey from luxury retail sales to becoming a renowned marketing therapist. Lorrie shares how her early career in sales at Saks Fifth Avenue unexpectedly led her into the fast-paced world of internet marketing during the dot-com boom. She discusses the evolution of her business, from its inception to becoming a trusted partner for intentional leaders seeking clarity and results in their marketing strategies.Lorrie delves into the art and science of marketing, emphasizing the importance of aligning branding with values and purpose. She explains how her firm’s unique approach—focused on credibility, usability, visibility, sellability, and scalability—has helped clients achieve remarkable results, including doubling revenues and creating sustainable growth strategies. With nearly two decades of experience, Lorrie also highlights the role of personal branding, digital PR, and AI in today’s marketing landscape.Whether you're a solopreneur or part of a large organization, this episode is packed with actionable insights to help you optimize your marketing efforts while staying true to your brand's mission.Key Discussion Points:Transitioning from luxury retail to digital marketing during the dot-com boomFounding Web Marketing Therapy and creating a values-driven agencyThe five-factor framework for marketing success: credibility, usability, visibility, sellability, scalabilityThe importance of personal branding and thought leadership in modern marketingHow AI is reshaping search and content strategiesCommon mistakes businesses make when hiring marketing professionalsThe role of long-term investment in advertising and programmatic channelsReal-life client success stories: from rebranding to doubling revenueBalancing creativity with analytics for effective campaignsTips for identifying the right marketing partner for your businessStay Connected: Subscribe to Consulting Spotlight for weekly insights from industry leaders. Visit softwareoasis.com/subscribe to join our bi-weekly newsletter featuring actionable data, trends, and expert interviews. Stay ahead in your consulting career with exclusive resources delivered straight to your inbox. -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
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    37 分