In this episode, Jacqui is joined by digital marketer Danny Morris to dive deep into the world of storytelling in marketing. Together, they explore how powerful and authentic brand stories connect with audiences and build lasting trust.

Danny shares his insights on how storytelling, despite being a buzzword, doesn’t require perfection—just authenticity and a clear message.

They discuss the challenges many businesses face when it comes to embracing storytelling, from fear and misconceptions to the pressure of getting it “right.”

With a focus on small businesses, Jacqui and Danny highlight how the true power of a brand’s story lies in its ability to resonate with its community, build relationships, and ultimately empower entrepreneurs to take ownership of their narrative.

Tune in for practical advice on how to make your story matter in a noisy world!

I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now.

Support the show

Thank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.

An AT Chat and Community Matters Media Collaboration (Pt 2/2)

As we join Sarah Empey and Jacqui O'Leary on the second part of this podcast conversation about art, audio description, assistive technology and accessibility, we continue with the meaningful discussion on advocacy, morals and ethics, diversifying communication styles and understanding and interpreting art. Painting our stories through audio description. At the end of this episode, we have a special live demonstration of art describing, to give the listeners an in-depth behind-the-scenes' insight into the process of art describing.

We are connecting with AT Chat by focusing on the power of storytelling within the disability community, whilst highlighting the connection with peers, and how sharing assistive technology experiences provides valuable insights into usability and accessibility of specific tools for people with low vision.

If you want to discuss this episode further or any other queries about how we can work together, or collaborate on storytelling projects, get in touch on connect@communitymattersmedia.org

Stay tuned for the next episode in Season 4, as we build your capacity with Community Matters Media, #StayConnected and tell the stories that matter together.

Music by Bensound.com/royalty-free-music

Show links:

Listen to Part 1 here: https://www.buzzsprout.com/1880557/episodes/16666232

Connecting Assistive Technology Users | AT Chat

Best Practice| AT Chat

From our eyes to our ears - the stories of art

Joyful but functional, this is my AT - Nerine's story

Empress Joséphine's Garden | Western Australian Museum

https://www.verge-gallery.net/exhibitions-new/youre-welcome

Evening shadows, Numinbah by William Robinson, 1999 | William Robinson Gallery

https://vocaleyes.co.uk/audio/audio-archive/

https://vocaleyes.co.uk/website-accessibility/

https://www.portrait.gov.au/content/audio-description/

I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now.

Support the show

Thank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.

An AT Chat and Community Matters Media Collaboration (Pt 1/2)

Through the following podcast: ‘From our Eyes to our Ears - the Stories of Art’ we explore the story-telling process with legally blind Art Describer Sarah Empey, as she sheds light on her personal experience. Through this episode, we aim to educate the audience about the impact of assistive technology on accessibility, art interpretation, and inclusivity.

We are connecting with AT Chat by focusing on the power of storytelling within the disability community, whilst highlighting the connection with peers, and how sharing assistive technology experiences provides valuable insights into usability and accessibility of specific tools for people with low vision.

If you want to discuss this episode further or any other queries about how we can work together, or collaborate on storytelling projects, get in touch on connect@communitymattersmedia.org

Stay tuned for the next episode in Season 4, as we build your capacity with Community Matters Media, #StayConnected and tell the stories that matter together.

Music by Bensound.com/royalty-free-music

Show links:

Connecting Assistive Technology Users | AT Chat

Best Practice| AT Chat

From our eyes to our ears - the stories of art

Joyful but functional, this is my AT - Nerine's story

Empress Joséphine's Garden | Western Australian Museum

https://www.verge-gallery.net/exhibitions-new/youre-welcome

Evening shadows, Numinbah by William Robinson, 1999 | William Robinson Gallery

https://vocaleyes.co.uk/audio/audio-archive/

https://vocaleyes.co.uk/website-accessibility/

https://www.portrait.gov.au/content/audio-description/

I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now.

Support the show

Thank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.

In this important episode, Jacqui discusses how we need to apply a sustainable approach to all the things that we decide to do and take action on.

Sustainability is so much more than living green.

Whilst this is crucially important too, we need to apply this ‘green thinking’ to our energy, time and the decisions we make, to live a sustainable life that gives us balance, wellness and purpose.

If you want to discuss this episode further or any other queries about how we can work together next year, get in touch on connect@communitymattersmedia.org

Stay tuned for the next episode in this FINAL Mini-Season for 2024, as we build your capacity with Community Matters Media. Finish strong and #StayConnected

Music by Bensound.com/royalty-free-music

License code: U6EWJCDDX8XNCHJ7

To visit the Community Creatives shop, you can view the listings here:

https://www.etsy.com/au/shop/CommunityCreativesAU
Children's Edition Affirmation Card Pack - Etsy Australia

I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now.

Support the show

Thank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.

In this episode, Jacqui takes us through the challenges of seeing life through a black and white lens and navigating the difficult area in between, where all the most conflicting questions arise. This is where that personal work is important and this is how we learn to navigate head vs heart.

“If you’re anything like me, you lead with your heart. When you do this, there’s a lot of room for error and emotion, and at times, you may not be making the right decisions,” Jacqui said.

If you had time to reflect, and slow down, then maybe you would make a different decision.

Head vs heart - which one is the right one for you? How to resolve this? Reflection, time with self, and getting to know the core of yourself is essential to this growth. You have to understand your head and how your heart aligns to this.

If you want to discuss this episode further or any other queries about how we can work together next year, get in touch on connect@communitymattersmedia.org

Stay tuned for the next episode in this FINAL Mini-Season for 2024, as we build your capacity with Community Matters Media. Finish strong and #StayConnected

Music by Bensound.com/royalty-free-music

License code: U6EWJCDDX8XNCHJ7

To visit the Community Creatives shop, you can view the listings here:

https://www.etsy.com/au/shop/CommunityCreativesAU

Travel, Wellness and Reflection Journal - Etsy Australia

I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now.

Support the show

Thank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.

As we launch into Community Creatives Season 3, Jacqui leads the conversation in a personal reflection, asking: ‘What does Winning look like to a Perfectionist?’

Pausing on specific key achievements can be really hard, but what does it look like when you are constantly seeking a better version of your output? How do we celebrate our wins, when all we can see is our shortcomings?

In this episode, we dive into strategies that can support this type of thinking and keep those unhelpful thoughts in the corner on a low volume.

If you want to discuss this episode further or any other queries about how we can work together next year, get in touch on connect@communitymattersmedia.org

Stay tuned for the next episode in this FINAL Mini-Season for 2024, as we build your capacity with Community Matters Media. Finish strong and #StayConnected

Music by Bensound.com/royalty-free-music

License code: U6EWJCDDX8XNCHJ7

To visit the Community Creatives shop, you can view the listings here:

https://www.etsy.com/au/shop/CommunityCreativesAU

https://www.etsy.com/au/listing/1822730134/how-to-share-your-rental-story-writing

I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now.

Support the show

Thank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.

Join Jacqui for the final episode of Season 2 Community Creatives, Episode #10 - Why should we support targeted communications strategies?

In this discussion, Jacqui highlights that when you put your branding at the forefront of your business intentions, you will stand out.

“You will know your audience. You will be able to pitch your story. You will be able to celebrate the importance of good news. And you will know, live and echo your branding, motto, and values, and that will resonate universally across the organisation,” she said.

“Let's really do something meaningful. Let's celebrate your brand, let's celebrate you and let's find your story, and I will cheer you along from the sidelines!”
If you want to discuss this episode further or any other queries about how a universal branding strategy can be discovered within your organisation, get in touch on connect@communitymattersmedia.org

Stay tuned for the FINAL Mini-Season of the year as we build your capacity with Community Matters Media. We kickstart this bumper season on December 4, 2024, so mark your calendars and #StayConnected

Music by Bensound.com/royalty-free-music
License code: U6EWJCDDX8XNCHJ7

I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now.

Support the show

Thank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.

In this episode of Community Creatives, Jacqui discusses the #myths and realities in incorporating a whole new brand identity to empower organisations to take ownership in the investment of their #BrandStory and #BrandStory by creating an impactful and meaningful brand message.

Jacqui challenges listeners to sit with the team and brainstorm regarding the urgency and necessity of developing a brand strategy that is unique to them and their organisational voice.

“I love to support organisations to develop one universal truth, one authoritative voice, one design that makes sense to them that is visual and seen in their industry,” she said.

If you want to discuss this episode further or any other queries about how a universal branding strategy can be discovered within your organisation, get in touch on connect@communitymattersmedia.org

Stay tuned for the FINAL episode of Season 2 as we build your capacity with Community Matters Media.


Music by Bensound.com/royalty-free-music

License code: U6EWJCDDX8XNCHJ7

I’d love to know what you thought about this episode and what content you would like to see next! Reach out to Community Matters Media now.

Support the show

Thank you for your support! Please consider giving to the Channel to support Jacqui in tackling important issues and sharing stories through advocacy, collaboration and lived experience. Make a regular contribution in recognition of continuing the work we do. Community Matters Media (Community Matters Media +) This is Community Matters Media.