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Communicating the Highs and Lows of space
- 2025/01/23
- 再生時間： 51 分
- ポッドキャスト
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サマリー
あらすじ・解説
Communicating the Highs and Lows of space Insights on Storytelling, News Releases, and Building Trust in the Commercial Space Industry Izzy chats with Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic to discuss the good days and bad days and how to talk about both of them. And be sure to see Steve Clarke Vice President for Space Programs at SpaceCom Jan 28-30 in Orlando! Chapters: 01:45 Meet Audra Mitchell, Assistant Director of Marketing & Communications at Astrobotic 06:47 Commercial Space needs non-space skills 09:15 Astrobotic 11:13 What is a news release and why is it important 12:53 Telling your story to the media 15:54 AI finding good information 17:11 See Steve Clarke at SpaceCom 18:05 Finding your company 19:50 Importance of a news release 23:53 What is in a news release - 3 pillars of content - technology, local interest, and fun content 25:41 Who, what, when, why, and how 26:04 Building trust 26:33 When the news is not good news 29:50 The danger of silence 29:59 The hard days - Peregrine Moon Lander 37:20 Taking the public with you 39:18 Marketing the Moon by David Meerman Scott 39:59 Educating the future workforce - Moonshot Museum 47:01 Final Thoughts Astrobotics https://www.astrobotic.com/lunar-delivery/manifest/ Workforce development ABOUT IZZY Izzy's website - https://izzy.house Author of Space Marketing: Competing in the new commercial space industry AND Space Marketing: Spaceports on Amazon and Audible - https://bit.ly/Space-Marketing Podcast host for Space Marketing Podcast - https://spacemarketingpodcast.com Organizer for Space for Kentucky Roundtable - https://spaceforkentucky.com Royalty Free Music Licensed by stockmusic.net UPC: TRA-TBI03 License: Sync License Download License: DOWNLOAD Purchase Date: 6/3/22 Cue Sheet Track Name: Inspiring Hip Hop Composer: Two Mountains Learn more about your ad choices. Visit megaphone.fm/adchoices
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