In this episode, we dive into the 5 Stages of the Customer Journey with our special guest, Kwabena Bayode Ajifowowe. From building awareness to nurturing loyal advocates, we explore each step brands take to guide customers through a successful journey.
Discover actionable tips for:

• Creating awareness and capturing attention
• Encouraging consideration and standing out among competitors
• Driving purchases with effective strategies
• Building retention and fostering customer loyalty
• Transforming customers into advocates who spread the word

Whether you're a digital marketer, small business owner, or someone looking to improve customer engagement, this episode offers insights to help you elevate every stage of the customer journey.
Tune in now to learn how you can enhance your brand’s customer journey!

Support the Show: https://buymeacoffee.com/iamrobotboy

In this video, we’re diving into the common mistakes marketers make in #InfluencerMarketing! With the industry booming, staying updated on what works – and what doesn’t is crucial. From relying too heavily on follower counts to neglecting authenticity, we’ll explore why certain approaches fail to deliver real results. Learn actionable tips to improve your strategy and build stronger, more meaningful influencer partnerships that resonate with your audience. Whether new to influencer marketing or a seasoned pro, these insights will help you avoid pitfalls and maximize your ROI. 📖 Read Priscilla's report on Influencer Marketing In Ghana: https://influencermarketinginsights.com/ 🎧 Listen on Spotify: https://podcasters.spotify.com/pod/show/cosmpod/episodes/Insights-on-Influencer-Marketing-in-Ghana--Priscilla-Aseye-Febiri-e2pl06q ☕ Support the podcast: buymeacoffee.com/iamrobotboy Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/

If you missed it, Priscilla gives out the one reason why Nano Influencers are always winning when it comes to Influencer Marketing

Download the Report on Influencer Marketing in Ghana : influencermarketinginsights.com

Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/

In this episode, I chat with Priscilla Aseye Febiri about Ghana's evolving influencer marketing landscape. We explore key insights from her research, discuss the rise of micro-influencers, and share advice for brands on selecting the right influencer. If you're curious about the future of influencer marketing or want to grow as an influencer, this episode is packed with valuable takeaways.

Listen in as we cover:

• Influencer marketing mistakes and how to avoid them
• How Ghanaian influencer marketing is evolving
• The rise of micro-influencers and what's next
• Authenticity in influencer content creation
• Tips for brands and influencers to succeed in today's market

Want to know more?

Find out how to access Priscilla's influencer marketing report and more in this insightful episode.

Download Priscilla's Influencer marketing report here: https://influencermarketinginsights.com/

Support the podcast: buymeacoffee.com/iamrobotboy

Want to improve your website’s SEO? It’s time to look beyond keywords and dive into Technical SEO! In this snippet, we break down the must-know technical factors that affect your site’s rankings, from page speed to mobile optimization. 📱✨ Technical SEO can seem complicated, but these essential tips will help you get started on the right track and enhance your online presence. 👉 Watch now and discover the impact of technical SEO on your website’s success! Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/

In this quick Flashback, we reveal one of the most common SEO myths that could be holding back your website’s traffic and rankings. 🚫 Don’t let outdated strategies keep you from reaching your full potential! Whether you’re a small business owner or digital marketer, understanding the truth behind this SEO misconception is key to getting the results you deserve. 💡

In this episode of Colours of Social Media, we dive deep into #SEO with Joseph Appiah-Duku of Nalo Solutions, who has extensive experience helping brands attract and nurture leads through copywriting, SEO, and content. We discuss common misconceptions about SEO, break down the key components of a successful strategy for 2024, and explore both on-page and off-page SEO techniques and technical SEO We also cover the importance of keyword strategy, content quality, and the role of tools like AI in shaping future SEO strategies. Whether you're a small business owner or a digital marketer looking to optimize your website, this episode is packed with actionable insights. Tune in for expert tips, common mistakes to avoid, and strategies to boost your website traffic overnight. Tools Mentioned in this episode

1. Screaming Frog
2. Semrush
3. Ahrefs
4. Ubersuggest

Connect with Joseph

LinkedIn --------- Support the Show

1. Buy a cup of Coffee for Enoch and his Guests
2. Follow Colours of Social Media on LinkedIn
3. Follow Colours of Social Media on Threads
4. Follow Colours of Social Media on X
5. Follow Colours of Social Media on Facebook
6. Follow Colours of Social Media on Instagram
7. Follow Enoch on LinkedIn

These are the things businesses need to put in place if they want to include Mobile Advertising into their mix.

Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy Follow Colours of Social Media on LinkedIn: https://linkedin.com/company/cosmpod Follow Colours of Social Media on Threads: https://threads.net/cosmpod Follow Colours of Social Media on X: https://x.com/cosmpod Follow Colours of Social Media on Facebook: https://facebook.com/cosmpod Follow Colours of Social Media on Instagram https://instagram.com/cosmpod Follow Enoch on LinkedIn: https://www.linkedin.com/in/enochappiah/