Join host Enoch RobotBoy Appiah Jr. in this insightful episode of Colours of Social Media as he sits down with Maame Boakyewaa Kokuro, a digital marketing expert with a sharp eye for strategy and content that connects.

Maame, who prefers to be known as a Social Media Marketer or strategist, shares her unique journey from traditional sales and marketing roles to mastering the digital landscape.In this conversation, Maame dives deep into key concepts and offers practical advice for marketers and small business owners.

Tune in to learn about:

• Maame's background, starting from doing business in SHS through HND and degree in marketing, and her early career in sales at Clean Team, where she developed a love for selling and understanding customer behaviour.

• Why Maame identifies as a social media marketer or strategist rather than a broader digital marketer, explaining her belief in mastering a niche within the wide field of digital marketing.

• The crucial difference between posting, promotion, selling, and marketing. Maame stresses that simply posting online doesn't mean you are marketing, and that selling is merely one aspect of promotion, which itself falls under the broader scope of marketing.

• Maame's strong belief that "If you're not providing value, you are not selling". She clarifies that value is not just the face value or price, but what the customer truly gains or perceives they gain from an interaction or product.

• The importance of understanding your target audience and tailoring messages for personalisation to meet their specific needs. Maame shares examples from KayaApp Groceries and how they segment customers like busy entrepreneur mothers versus corporate mothers with different preferences.

• Key trends currently working in social media marketing for small businesses and individuals, including the power of video content, storytelling by taking people along the journey and showing behind-the-scenes, and personalisation. She highlights how simple, unedited videos can trend because they tell a story.

• Insights into why TikTok is a powerful platform, especially in Ghana, with real-world examples of businesses making significant sales there purely through simple videos and consistent posting.

• Common mistakes small businesses make, such as believing marketing is "magic" and expecting instant results instead of understanding that it takes time (60-90 days).• The significance of consistency and actively monitoring and responding to engagement on social media platforms. Maame shares a strategy for responding to comments gradually to reactivate posts.

• Why continuous learning is essential in the rapidly changing digital marketing world, advising even dedicating 30 minutes daily to stay updated on trends and platform changes.

• Final advice for newcomers: don't rush, find and master a niche, continuously learn, network, use actionable pictures on LinkedIn, and understand the basics of marketing.

This episode provides valuable lessons for anyone looking to succeed in the digital space by focusing on strategy, value, and genuine connection.

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Time Stamps

00:00 Introduction to the Episode

1:18 How Maame Boakyewaa Kokuro Got into Digital Marketing

29:00 Maame's Audience Segmentation Strategy

37:00 Trends on Social Media you need to jump on as an SME

42:46 How Maame Strategize for Social Media Platforms

49:00 Mistakes Small Business needs to avoid by Maame 54:00 Why You Can't comment on Colours of Social Media Podcast with Audio but only Text now

60:00 Maame Advices her Younger Self aka upcoming Marketers

61:09 How Maame Continously Learn

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

Google Marketing Live 2025 highlighted Google's strong focus on AI, data unification, and providing marketers with more intelligent tools.

Key announcements included:

•Significant upgrades to Performance Max (PMax), offering enhanced channel performance reporting and the ability to use video assets on Search, Image Search, and Google Shopping.

•Deep integration of Google AI into traditional Search campaigns, referred to as "AI Max", powering features like matching, customisation, and URL expansion.

•A new "Asset Studio" to streamline creative asset management and generation directly within Google Ads.

•Emphasis on the power of connected data for a 360-view of customers.

•Introduction of AI-powered experts for Google Ads, Google Analytics, and a Marketing Advisor in Chrome.

•Active experimentation with integrating Text and Shopping ads into generative AI Search results, including AI overviews and conversational results.

These innovations aim to drive performance and simplify complexities for advertisers