🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar!

Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session here.

In this episode, we dive deep into the world of data-driven marketing. From Micro Modeling and "Super Variables" to Ultra Match and Conquest Marketing, Phil breaks down how smarter data strategies are transforming campaign performance. And of course, we talk about the powerful role direct mail continues to play when paired with next-level analytics.

If you're into personalization, precision targeting, and marketing that actually moves the needle—you won't want to miss this one.

You can also learn more about AMP Analytic at www.ampanalytic.com

In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a full-scale live production with green screens, teleprompters, sound booths, and a panel of four incredible experts representing the agency, martech, data, and brand sides of the industry.

We revisit key moments from the live event—how we used AI in our own marketing efforts, tackled the ever-relevant “creep factor,” and what the future looks like when data and creativity meet. Plus, we unpack the broader vision of Glimpse as more than an event: a community for marketers and thought leaders to connect, share, and shape the future of the industry.

If you missed the live event, catch the full replay on our YouTube page: Watch here

Welcome to our first episode of Color Bar with your hosts Betsy Davis, CMO and Kim Opdyke, COO Dinetec of Sandy Alexander.

Betsy & Kim will introduce the intention of Color Bar, give insights into another Sandy Alexander engagement platform, Glimpse and also share more about Sandy Alexander. This is just the beginning! Look for episodes every Tuesday at 5pm EST.

Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.