Marketing Goes to the Dogs (and Ferrets): How Pet Brands Are Going Human-Grade with Strategy - starring Fleetwood!
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Marketing Goes to the Dogs (and Ferrets): How Pet Brands Are Going Human-Grade with Strategy - starring Fleetwood!
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If you've listened to Color Bar, you know we are huge pet fans and Kim has a houseful with her furry babies, so on this episode of Color Bar, we’re diving into the booming world of pet marketing — and how brands are taking a page from the human playbook. Kim and Fleetwood go shopping for a first-hand look. From omni-channel strategies and localized in-store experiences to digital integrations and hyper-personalized direct mail, pet retailers and healthcare companies are going all-in to connect with today’s pet parents.
We explore how national pet brands are customizing messaging at the store level, how tech is showing up in physical signage, and why treating pet owners like savvy consumers (because they are) is lifting response rates and building brand loyalty. Whether you’re in retail, healthcare, or marketing to humans or hounds — there’s something to learn from the way we’re all wagging toward more engaging experiences.