In this episode, we’re talking to Tim Jones from Grow Good. Based in Aotearoa New Zealand, Tim is a world-recognised B Corp Consultant and Coach on a mission to help companies from around the world simplify and fast-track their B Corp Certification. He has since helped more than 70 businesses from around the world successfully navigate the B Corp Impact Assessment.

We recorded this episode during B Corp month, the theme of which was Generation B, celebrating the movement towards better business. Tim shares more about what it means to be a B Corp certified business, the certification process and the benefits of making a move towards better business.

Find out more about Tim’s work at growgood.co and explore the B Corp Impact Assessment here.

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

What is the value of your brand? How do you measure investment in your brand? In this episode we talk about the difference between brand, branding and marketing, and why investing in brand equity is essential for growth and business resilience. We discuss ways you can grow and measure your brand, as well as the cost of not investing in your brand. Your brand is not just what you say it is, it’s what people believe about you. So, what are people saying about your brand, when it’s not in the room?

Visit this link for more information about the Brand Blueprint mentioned in this episode.

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

What you may not know is that alongside her work at The Marketing Collective, Marijke is also the founder of Dara Children’s Trust, a charity supporting a displaced community in Andong, on the outskirts of Phnom Penh, Cambodia. In this episode, Marijke shares more about her first-hand experience as a charity founder and how she is now aligning her business for impact in a way that will support other organisations in creating their own impact.

For more information about Dara Children’s Trust visit www.darachildren.com

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

When we talk about ‘diversity’ in marketing, we need to also consider neurodiversity, which still remains underrepresented and under-acknowledged (despite one in every 20 people in Aotearoa having ADHD).

Which is why we invited Sarah and Penelope from Superpower Communications to chat with us. They offer PR consultancy with the much-needed addition of workplace inclusivity consulting.

As neurodivergent professionals themselves, we asked them to share more about how organisations can make sure that neurodivergence is considered when they talk about diversity and inclusion in the workplace, the steps businesses can take towards inclusion in their culture and what to keep in mind when it comes to more inclusive communications.

Learn more about Sarah and Penelope’s work at www.spcomms.co.nz

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Personal branding isn’t about jumping on the latest trends or creating an identity that isn’t ‘you’. It’s about owning who you are, sharing your expertise and connecting with the people who need what you have to offer.

You’ll have your best impact (and success) when people know what you stand for, the strengths that set you apart and the experience that influences the way you work (and makes you so great at what you do).

Today we’re talking about how to step into your role as a thought leader, how to showcase your expertise without feeling ‘salesy’ and how to build a really authentic personal brand (without blurring the line into TMI or oversharing).

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

For many of us, the new year feels like a bit of a clean slate, especially for us in New Zealand where we’ve had a summer break and space to think about what we want to achieve in the year ahead.

The last few years have been tough for many; but we think business sentiment is looking more optimistic for the year ahead. Planning is an opportunity to take charge, regardless of what the market, economy or political decisions may send our way.

Planning can feel daunting though, so in this episode we’re breaking it down to help you prepare a plan-on-a-page that will keep you focused and intentional with your actions.

To help you get started, Marijke has shared this helpful free resource with you which you can access here: https://marijketimmers.com/strategicplan

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

This episode is the first to go live for us in 2025, and we wanted to kick the year off with some inspiration for the year ahead. We’re talking to Libby Robertson, a coach who helps entrepreneurs manifest their next level by mastering their strategy, mindset and energetics.

Her business is called Parradiigm, and she’s on a mission to pave the way for a whole new paradigm in business. She believes businesses have the power to transform lives, families and communities in ways which will be felt for generations to come. Libby shares more about her own journey, being connected to purpose, why the current ‘system’ is broken and how we can use our businesses as a means to drive positive change.

You can learn more about Libby’s work at www.parradiigm.com or follow her journey on Instagram.

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

It’s nearing the end of the year and fatigue for business owners and their teams is at an all time high. The holiday season can also evoke a lot of emotions and expectations. Which is why we thought it would be timely to chat to Kim Houdebine Benjamin, a coach who uses Human Design to help us understand ourselves and those we care about on a much deeper level so that we can have more fulfilling relationships.

Whether it’s with your partner, your kids, your colleagues, or even your business, we know it often starts with the relationship we have with ourselves.

This chat is an opportunity for listeners to check-in on their relationships with and within their business, those most important outside of their business and most importantly, their relationships with themselves - all of this, from the context of Human Design.

Learn more about Kim’s work and your own Human Design chart at www.kbhcoaching.com/hdchart

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.