エピソード

  • The Mental Health Crisis Every Business Owner Faces | Ep. 006
    2025/07/15

    In this deeply personal episode, Darren opens up about his recent mental health struggles as a business owner, and he and Dustin share practical tools every entrepreneur needs to protect their mental wellness while building their business.

    • Why you spend 100% of your life with yourself (and how to make that internal conversation empowering instead of destructive)
    • The "Write It, Say It, Repeat It, Replace It" framework for processing overwhelming thoughts and emotions
    • How to identify and replace the limiting beliefs that are sabotaging your business success
    • Why reaching out for help is actually a sign of strength, not weakness
    • The morning pages practice that can clear mental clutter and reveal hidden beliefs
    • How to flip your "what if this fails" thinking into "what if this actually works"


    This isn't just another business strategy episode; it's a candid conversation about the mental and emotional challenges that come with entrepreneurship, and the practical tools that can help you not just survive, but thrive.


    Connect with us:🌐 Website: 1898creative.com📧 Email: info@1898creative.com


    If you're struggling today, remember: asking for help isn't giving up, it's refusing to give up.


    #MentalHealth #BusinessOwner #Entrepreneurship #CoachingWithContent

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    33 分
  • 4 Videos That Build Trust & Authority for Coaches | Ep. 005
    2025/07/01

    Feeling lost about what videos to create for your coaching business? Stop guessing! Darren and Dustin reveal the exact 4 pillar videos that form the foundation of every successful coach's content strategy.


    WHAT YOU'LL LEARN:

    • The Brand Story Video - How to connect emotionally and build trust at scale
    • Client Testimonial Videos - Why social proof beats self-promotion every time
    • The Authority Video - Your cornerstone opportunity to coach through content
    • Landing Page Videos - Simple welcome videos that guide visitors through your site
    • How to repurpose one video into 10+ pieces of content
    • Why your smartphone is all the equipment you need to start


    This isn't about creating more content, it's about creating the RIGHT content that works for you 24/7 while you focus on what you do best: coaching.


    FEATURED RESOURCE: Content Clarity Audit


    CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: @darrenandrewcooper Dustin's Instagram: @dustinpead


    YOUR CHALLENGE: Pick one of these 4 videos to create this week. Script it out, grab your phone, and make it happen!


    #VideoStrategy #CoachingBusiness #ContentCreation #AuthorityBuilding

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    33 分
  • Why Your Brand Story Videos Arn't Working (And How To Fix Them) | EP. 004
    2025/06/17

    Your brand story video might be the most important piece of content you ever create as a coach or consultant. But most coaches make critical mistakes that turn their story into a boring "me, me, me" fest that viewers quickly tune out.

    In this episode, Darren Cooper and Dustin Pead reveal the 4 deadly mistakes killing your brand story videos and share a simple 4-step framework that creates content that actually connects and converts.

    • Why leading with credentials instead of connection loses viewers immediately
    • The curse of knowledge that makes coaches overshare their story details
    • How to use the Second City 60-30-10 storytelling exercise to eliminate fluff
    • The 4-step framework for compelling brand story videos that position you as the trusted guide
    • How to connect your personal journey to your audience's current challenges
    • Why ending without a clear "so what?" kills conversion potential


    🌐 Website: https://1898creative.com📧 Email: info@1898creative.com📱 Instagram: https://www.instagram.com/darrenandrewcooper🎧 Full Episodes: Available on all podcast platforms

    Remember: You are an artist, and you need to do the hard work of bringing your art out into the world. Create your brand story video and watch how it transforms your coaching business.

    #CoachingWithContent #BrandStoryVideo #VideoMarketing #ContentStrategy

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    38 分
  • How To Use Video To Book More Discovery Calls Without Feeling Salesy | EP 003
    2025/06/03

    If you're creating content that doesn't convert to conversations, this episode is for you! Darren and Dustin break down how to create an "Authority Video" that positions you as an expert and naturally books discovery calls without feeling salesy or sleazy.

    • The mindset shift that changes everything (hint: think like a doctor, not a salesperson)
    • Why building authority through teaching is the key to attracting ideal clients
    • The complete 5-step Authority Video framework: Describe, Reframe, Explain, Show, Invite
    • How to create effective videos even if you're camera shy or don't have fancy equipment
    • Why "content without conversation is a big waste" and how to fix it


    Need help creating your Authority Video? Let's talk! Reach out at 1898creative.com.

    Website: 1898creative.comInstagram: @darrenandrewcooperEmail: info@1898creative.com

    #CoachingContent #AuthorityBuilding #ContentStrategy #DiscoveryCalls

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    34 分
  • Is Content Creation Just a Pyramid Scheme? | EP 002
    2025/05/20

    The secret to consistent content isn't working harder, it's working smarter with a system that transforms ONE piece of content into MULTIPLE assets that work for you 24/7.

    • Why consistency is the key to content success and audience growth
    • How to create a "Content Pyramid" from one long-form video or podcast
    • The three-step process: Batch, Repurpose, Repeat
    • Why different batching strategies work for different people
    • Simple tools and hacks to maintain consistency without the stress

    If you've ever felt overwhelmed by content creation or struggled to stay consistent, this episode provides the exact framework you need to simplify your process and amplify your reach.

    Apply for a FREE Content Clarity Audit HERE

    Learn more at 1898creative.com

    Follow us on Instagram: @darrenandrewcooper

    Subscribe on YouTube: youtube.com/@darrenandrewcooper

    #ContentStrategy #CoachingBusiness #RepurposeContent #BatchContent

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    33 分
  • Why Every Coach Needs A Video Content Strategy | EP.001
    2025/05/06

    In this first official episode of Coaching With Content, Darren Cooper and creative consultant Dustin Pead break down the three essential reasons why video content isn't just nice to have, it's a necessity for coaches and consultants who want to build authority and grow their business.


    WHAT YOU'LL LEARN:

    • Why video builds trust at scale (and how this works even when you're not actively selling)
    • The "expert positioning" framework that happens automatically when you teach through video
    • How your content becomes a 24/7 silent sales machine that works while you sleep
    • A simple 3-step process to build your content strategy without overwhelm
    • The exact formula to clarify your message so you know what content to create


    If you're tired of inconsistent content creation or unsure what to say on camera, this episode gives you a clear roadmap to get started—even if you've been putting it off because of perfectionism or uncertainty.


    🔗 WEBSITE: https://1898creative.com📱 INSTAGRAM: @DarrenAndrewCooper🎥 YOUTUBE: Coaching With Content Podcast


    Release Date: 05/06/2025


    #VideoStrategy #CoachingBusiness #ContentSystem #AuthorityBuilding

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    45 分
  • The Real Reason Coaches Struggle with Video | EP.000
    2025/04/29

    In this premiere episode of Coaching With Content, Darren Cooper (founder of 1898 Creative) introduces a podcast specifically designed for coaches and consultants who want to do more than just "create content," they want to actually coach through their content.


    WHAT YOU'LL LEARN:

    • Why most coaches find video content overwhelming (and the mindset shift that changes everything)
    • The three different audience types this podcast serves
    • What formats to expect (solo episodes, interviews, and case studies)
    • How to create content that coaches people before they become clients


    This is not about going viral or chasing trends. It's about creating a sustainable content system that builds authority and creates true connections with your audience.


    🔗 WEBSITE: https://1898creative.com

    📱 INSTAGRAM: @DarrenAndrewCooper

    🎥 YOUTUBE: Coaching With Content Podcast


    Release Date: 04/29/2025


    #ContentStrategy #CoachingBusiness #AuthorityBuilding #VideoMarketing

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    10 分