In this deeply personal episode, Darren opens up about his recent mental health struggles as a business owner, and he and Dustin share practical tools every entrepreneur needs to protect their mental wellness while building their business.

• Why you spend 100% of your life with yourself (and how to make that internal conversation empowering instead of destructive)
• The "Write It, Say It, Repeat It, Replace It" framework for processing overwhelming thoughts and emotions
• How to identify and replace the limiting beliefs that are sabotaging your business success
• Why reaching out for help is actually a sign of strength, not weakness
• The morning pages practice that can clear mental clutter and reveal hidden beliefs
• How to flip your "what if this fails" thinking into "what if this actually works"

This isn't just another business strategy episode; it's a candid conversation about the mental and emotional challenges that come with entrepreneurship, and the practical tools that can help you not just survive, but thrive.

Connect with us:🌐 Website: 1898creative.com📧 Email: info@1898creative.com

If you're struggling today, remember: asking for help isn't giving up, it's refusing to give up.

#MentalHealth #BusinessOwner #Entrepreneurship #CoachingWithContent

Feeling lost about what videos to create for your coaching business? Stop guessing! Darren and Dustin reveal the exact 4 pillar videos that form the foundation of every successful coach's content strategy.

WHAT YOU'LL LEARN:

• The Brand Story Video - How to connect emotionally and build trust at scale
• Client Testimonial Videos - Why social proof beats self-promotion every time
• The Authority Video - Your cornerstone opportunity to coach through content
• Landing Page Videos - Simple welcome videos that guide visitors through your site
• How to repurpose one video into 10+ pieces of content
• Why your smartphone is all the equipment you need to start

This isn't about creating more content, it's about creating the RIGHT content that works for you 24/7 while you focus on what you do best: coaching.

FEATURED RESOURCE: Content Clarity Audit

CONNECT WITH US:Website: https://1898creative.comDarren's Instagram: @darrenandrewcooper Dustin's Instagram: @dustinpead

YOUR CHALLENGE: Pick one of these 4 videos to create this week. Script it out, grab your phone, and make it happen!

#VideoStrategy #CoachingBusiness #ContentCreation #AuthorityBuilding

Your brand story video might be the most important piece of content you ever create as a coach or consultant. But most coaches make critical mistakes that turn their story into a boring "me, me, me" fest that viewers quickly tune out.

In this episode, Darren Cooper and Dustin Pead reveal the 4 deadly mistakes killing your brand story videos and share a simple 4-step framework that creates content that actually connects and converts.

• Why leading with credentials instead of connection loses viewers immediately
• The curse of knowledge that makes coaches overshare their story details
• How to use the Second City 60-30-10 storytelling exercise to eliminate fluff
• The 4-step framework for compelling brand story videos that position you as the trusted guide
• How to connect your personal journey to your audience's current challenges
• Why ending without a clear "so what?" kills conversion potential

🌐 Website: https://1898creative.com📧 Email: info@1898creative.com📱 Instagram: https://www.instagram.com/darrenandrewcooper🎧 Full Episodes: Available on all podcast platforms

Remember: You are an artist, and you need to do the hard work of bringing your art out into the world. Create your brand story video and watch how it transforms your coaching business.

#CoachingWithContent #BrandStoryVideo #VideoMarketing #ContentStrategy