Meet Them Where They Are Pt 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

Most of the time. So we have to make sure to bring our energy and be like, I've only got 20 minutes for, you know, 20 minutes.

I just want to look around a little bit. I've got to get back to work and we might be too low. We just want to meet them where they are. So if they're higher than us, we want to come up to them. If we're higher than them, we need to bring it down a little bit just in the beginning. And once we feel like we're kind of in sync, then we can speed up.

Sound good? I noticed a lot of where you're from. Oh, I'm from Winnipeg. Really? That's awesome. I don't know anywhere else in your life that when someone tells you they're from down the road, you say that's awesome. It can be awesome.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Meet Them Where They Are Pt 1

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

When the prospect gives you an answer, you adopt the tone and the volume and the pace that they do.

Okay, so here's something that's common that a salesperson will do, right? So they'll come through the door, and you'll say, hi, how are you? I'm Carl, I'm from Ad Hubs. And they'll say, hi, I'm Bob, and I'm from, I don't know where I'm from, but I'm not from here. And then you say, great, that's awesome.

You're from nowhere, great. So where you from? And they'll say, down the road. Down the road, that's amazing, right? And so, as a salesperson, you will come in much, you'll come in hot, right? You're super excited, you have a prospect, can't believe it, you wanna tackle them, drag them over, and make sure that they leave with jewelry.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Summary:

In this episode of #70secondCEO, Carl Gould explains how acquisition growth—specifically roll-ups—can give you a strategic edge in competitive markets. By owning multiple businesses that submit separate bids for the same project, you significantly increase your chances of winning the contract. In a down market where access to decision-makers is the biggest challenge, not price or product, controlling more of the competition can be your biggest advantage.

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

One, you're doing what’s called a roll-up, I’m buying that business I’m rolling it up in my mind I’m taking their name off the side of the truck or the side of the wall, off the side of the building and it’s now my name. You have just, you have two offices or you buy it you leave the name on it. So every time that you're submitting a proposal for a project they’re submitting one also. What do people do? They like to get three competing bids or in some cases five competing bids, well how would you like to have two dogs in that fight instead of one. Instead of one out of three how would you like to be the two companies out of three or the two companies out of five,mreally stacks the deck in your favor. Organic growth, strategic alliance growth, acquisition growth the reason why we focus on this today is we’re in a down market, access is your hardest challenge it’s not price, it’s not process, it’s not product, it’s not supply chain, it’s access to decision makers.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Summary:

In this #70secondCEO episode, Carl Gould introduces the power of S-A-P growth—Strategic Alliance Partnerships. He explains how actively cross-promoting complementary, non-competing services to shared ideal clients can accelerate growth. By referring trusted partners like a carpet cleaner promoting a gutter cleaner (and vice versa), both businesses gain credibility and access to pre-qualified customers. It's a smart, low-cost growth strategy based on mutual benefit and client trust.

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

Next area to look at S-A-P growth, Strategic Alliance Partnership growth. This is a slightly different strategy, what you're going do is active cross promoting of complementary services to similar ideal client avatars. What does all that mean? Active cross promoting means I find another company that services a similar client (hey Rob) we have the same ideal client, homeowner, dentist, doctors office you name it but we have non-competing products. Maybe I’m a gutter cleaner and you're a carpet cleaner. So if I’m a gutter cleaner, I’m gonna write a letter to all of my clients and say “hey I know Bob’s gutter cleaning they’re fantastic”. I clean the carpets, he cleans the gutters. If you're in the market for somebody for somebody that does that I vetted them they're really good and they’re gonna give you a special price just because you're a client of mine, thank you for being my customer. They’re gonna do the same thing “hey you should see Carl’s service” they’re non competitive and because the referral comes from a trusted resource they are likely to trust the referred.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Summary:

In this episode of #70secondCEO, Carl Gould challenges the common urge to discount services when launching or growing your business. Using Oprah Winfrey and Richard Branson as examples, Carl emphasizes that true experts don’t lower their prices to gain traction—they lead with value and confidence. If you're an expert, price like one, and always include a high-end option in every proposal you present.

Read Transcription

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over one minute investment every day for a lifetime of results.

If Richard Branson or Oprah Winfrey were going to launch a mentoring program and Oprah said “hey! Listen you know I wanna, I’ve never done this before, I’m starting a mentoring practice where I will be mentoring people personally”. Would Oprah Winfrey have to discount her services to get market share? Think about that, she left the higher staff just to vet the opportunities, you do the same, you are an expert in your field! Charge like you're an expert in your field. Richard Branson would not, if he started in mentoring program, he’s not gonna say “hey listen I just wanna get a few people in, so I would normally do this for a hundred but I’m gonna do it for twenty-five,” not doing that. So you don’t have to discount your services, give the higher price option with every service or contract you put forward.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Summary:

In this episode of #70secondCEO, Carl Gould explains why your business must have a top-tier, premium-level offering—regardless of whether anyone ever buys it. This “McDaddy” or white-glove service elevates your brand, creates perceived value, and acts as a powerful marketing tool. Carl walks you through how to price it (hint: double it... twice) and how it influences customer perception just like a luxury car displayed under spotlights in a showroom.

Read full transcript:

Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.

So, here’s what you need in your business. Whether somebody buys it or not you NEED to offer a VIP, or exclusive or premium service, or white glove treatment, concierge or McDaddy, or the whole enchilada. Whatever you want to term it. But you need that platinum, titanium offering where it’s the highest level engagement with your company. How do you know what to charge? Take your current fee, cross a line through it, take that number, cross a line through that, double that number! So, you double it, and then you double it again and you bundle products, services and bonuses and perks that to your clientele would make that price seem reasonable. That’s when you know you have a high enough price offering. Think about it, you walk into the showroom of an automobile dealership. What car do they have in the middle of the showroom , behind velvet ropes with the spotlights on it? Right, their most expensive car, which nobody ever buys. Why do they put it in the middle of the showroom? Because they know it will attract you into the showroom, you will be convinced the brand is worthwhile and then you’ll go buy something else off the menu.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.

Summary:

In this episode of #70secondCEO, Carl Gould shares a simple framework for building a consistent social media presence by balancing timeless (evergreen) and timely (real-time, relevant) content. Discover how to save time and energy by outsourcing your timeless posts while focusing your creative efforts on timely content. Plus, learn Carl’s 5x5x5 strategy: 5 posts a day, 5 days a week, on 5 platforms—a scalable formula for social media success.

Read full transcript:

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

What we do is, we look at social media in the standpoint of timeless and timely. Timeless social media is evergreen content. Right? Talking about Easter, talking about Christmas, talking about Passover, talking about New Year's day, talking about Fourth of July, right? Timeless. Right. Now what we have found is, you know, social media is–it's a relentless effort. You've got to stay on it. If there's a lot of content, it's hard to do. Right. So what we have found is that you can farm out your timeless social media very easily. There's a lot of resources out there for it. And it's the timely social media that takes a lot of your time, energy, effort and creativity and last, right? So we like to look at it both ways. We'd like to have a really good timeless social media chromic. Timeless social media. And ours, what we do is we post five times a day, five days a week on five platforms. Five times five times five.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.