• CMO Secrets: Reinventing Mercedes-Benz

  • 2024/12/06
  • 再生時間： 28 分
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CMO Secrets: Reinventing Mercedes-Benz

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  • In this episode of Top CMO, Ben Kaplan sits down with Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA, to explore how one of the world’s most iconic luxury brands is staying ahead in a rapidly evolving industry. Melody shares insights on balancing the brand’s storied heritage with cutting-edge innovation, from embracing electrification and autonomous driving to reaching new, diverse audiences in the U.S. market.


    Drawing from her impressive career—spanning roles at Cadillac, Shiseido, and Herman Miller—Melody reveals how she’s navigating the challenges of redefining luxury, building brand relevance, and leveraging multicultural marketing to shape the future of Mercedes-Benz. Plus, she opens up about her biggest lessons as a marketing leader, the best advice she’s ever received, and the one headline that changed her perspective on messaging forever.


    Whether you’re a marketer, a car enthusiast, or someone curious about how global brands adapt to a changing world, this episode is packed with valuable insights and candid reflections. Don’t miss it!
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あらすじ・解説

In this episode of Top CMO, Ben Kaplan sits down with Melody Lee, the Chief Marketing Officer of Mercedes-Benz USA, to explore how one of the world’s most iconic luxury brands is staying ahead in a rapidly evolving industry. Melody shares insights on balancing the brand’s storied heritage with cutting-edge innovation, from embracing electrification and autonomous driving to reaching new, diverse audiences in the U.S. market.


Drawing from her impressive career—spanning roles at Cadillac, Shiseido, and Herman Miller—Melody reveals how she’s navigating the challenges of redefining luxury, building brand relevance, and leveraging multicultural marketing to shape the future of Mercedes-Benz. Plus, she opens up about her biggest lessons as a marketing leader, the best advice she’s ever received, and the one headline that changed her perspective on messaging forever.


Whether you’re a marketer, a car enthusiast, or someone curious about how global brands adapt to a changing world, this episode is packed with valuable insights and candid reflections. Don’t miss it!
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