『BRANDED』のカバーアート

BRANDED

BRANDED

著者: Ben Kaplan and TOP Thought Leader
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このコンテンツについて

BRANDED is the podcast where bold ideas meet brilliant minds. From the unconventional marketing of Liquid Death to the visionary leadership of Nike’s former CMO, we uncover the stories behind the world’s most iconic brands. Hosted by top industry leaders, BRANDED takes you behind the scenes to explore the strategies, risks, and creative sparks that make brands stand out. Whether you’re a seasoned marketer, a business enthusiast, or just curious about the magic behind the labels, BRANDED delivers insights and inspiration in every episode.Ben Kaplan and TOP Thought Leader マーケティング マーケティング・セールス 経済学
エピソード
  • Kiss Cam Scandal: CEO Caught Cheating—Career Over?
    2025/07/25

    In this electrifying episode, we unpack three stories shaking the world right now: Astronomer CEO Andy Byron's explosive Kiss Cam scandal at a Coldplay concert—is his career truly over, or can scandals this massive become epic comebacks?

    We then dive into OpenAI's game-changing ChatGPT agent, promising everyone a $38,000/year personal assistant for less than your weekly coffee spend.

    Finally, we dissect CBS's cancellation of Stephen Colbert—did politics, economics, or digital disruption drive this shocking move?

    Tune in as we debate scandal survival, AI taking your jobs, and mainstream media’s slow demise.

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    24 分
  • Grok Meltdown, Nvidia Windfall, & Prime Day’s Identity Crisis
    2025/07/18

    In this episode of BRANDED Weekly, we break down the brand moves (and misfires) dominating headlines:– Grok’s AI glitch: What happens when your chatbot forgets the filter?– Nvidia’s China play: Smart diplomacy or dangerous double game?– Amazon’s 4-day Prime Day: A flex or a flop?– KFC’s rebrand: Why the Colonel’s now obsessed.– Superman x Roku: Movie marketing meets voice AI.– Sprite’s spicy stunt: Burn your mouth, boost your brand.

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    26 分
  • Amazon’s 4-Day Prime Day: Brilliant Move or Marketing Mistake?
    2025/07/11

    The biggest brand moves – July 4–11, 2025
    Amazon expands Prime Day to four days, but do longer sales lose their punch? Sephora offers free Lyft rides to stores, Coca-Cola brings back “Share a Coke” with a Star Wars twist, and Ben’s Original tries to move on from Uncle Ben.
    Plus, TikTok Shop crosses $1B in US sales, Boeing tries to fix its image, and Wall Street sends mixed signals on ad budgets.
    Also, don’t forget: National Nude Day is coming (Tom might not be dressed for next week’s episode)

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    26 分

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