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  • #142 Marketing: When to and when not to do it

    #142 Marketing: When to and when not to do it
    2025/01/09
    After having this topic come up four times with different clients, in the last 48 hours, I realized it's a necessary topic to get into on the show.

    In this episode I teach you the differences between marketing, public relations (PR), and advertising.

    I explain how these components serve distinct purposes within a business strategy and I go into when and how to implement each one to maximize effectiveness and avoid common pitfalls.

    BONUS: I'll break down what role event sponsorship plays in all this

    This episode serves as an educational resource to help you gain clarity on these crucial business functions and make informed decisions.

    00:00 Introduction and Personal Background
    00:21 Purpose of the Episode
    02:46 Defining Marketing
    06:59 Understanding Public Relations
    16:28 Exploring Advertising
    18:16 Sponsorship Insights
    25:18 Budgeting for Marketing, PR, and Advertising
    33:22 Final Thoughts and Recommendations

    Join the Seizing Happy Hybrid Community here -> https://bit.ly/SeizingHappyTribe

    Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed

    Want details on SBS? Email info@seizinghappy.com to apply
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    35 分
  • #141 Mastering Business Seasons: Align Your Energy and Strategy

    #141 Mastering Business Seasons: Align Your Energy and Strategy
    2024/12/15
    This episode was inspired by an amazing office hours session with our Seizing Happy Hybrid community, and the conversation was too good not to share on 'Chats with GiGi.'

    Building on our last episode where we went deep into business metrics, this time we’re talking about planning ahead—especially with the holidays around the corner.

    I share ways to keep your business profitable even if you want to unplug and spend time with family.

    We’ll go over how to feel the natural ebbs and flows of your business and align them with your personal energy levels.

    Plus, I'll walk you through creating a unique profit map and scheduling your business activities around your busiest and calmest times. You’ll learn how to optimize your business seasons for success.

    Trust me, you don’t want to miss this one!

    Join the Seizing Happy Hybrid Community here -> https://bit.ly/SeizingHappyTribe

    Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed

    Want details on SBS? Email info@seizinghappy.com to apply


    00:00 Introduction and Episode Context
    01:58 Office Hours and Community Engagement
    02:57 Holiday Season Challenges and Business Planning
    03:58 Mastering Business Scheduling
    05:24 Creating a Unique Profit Map
    08:20 Aligning Business with Personal Energy
    15:49 Practical Tips for Business Planning
    20:43 Conclusion and Final Thoughts
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    21 分
  • #140 Reflect, Refocus, and Rise: Your Year-End Business Review & Goal-Setting Guide

    #140 Reflect, Refocus, and Rise: Your Year-End Business Review & Goal-Setting Guide
    2024/12/07
    If you're not in tune with your business numbers, you're simply keeping a hobby—hard truth incoming.

    In this episode, I teach you which metrics you must know before the year ends so you can track your business progress over time and set tangible goals. And to make this easier, I've got a free worksheet to help you stay on track. You can download it and use it while you listen or after, but definitely take advantage of it!

    Download this episode's Action Guide Here -> https://bit.ly/yearreviewpodcast

    Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed

    Want details on SBS? Email info@seizinghappy.com to apply

    Time codes:
    00:00 Introduction and Importance of Knowing Your Numbers
    00:56 Free Worksheet to Help You Track Metrics
    01:52 The Reality of Small Business Success Rates
    02:21 Introduction to the Podcast and Host
    03:08 Setting Realistic Goals and Celebrating Wins
    06:22 Financial Metrics: Revenue vs. Profit
    07:25 Understanding Customer Lifetime Value (LTV)
    10:25 Cost Per Acquisition and Conversion Rates
    17:19 Client Metrics: Retention and Loyalty
    21:54 Visibility and Engagement Metrics
    24:47 Personal Metrics and Business Satisfaction
    26:07 Embracing Business Challenges
    27:00 Redefining Success
    27:11 Personal Stories of Burnout
    28:14 Finding Your Own Success
    32:00 Progress Over Perfection
    33:51 Intuitive Business Alignment
    35:48 Gratitude and Reflection
    38:08 Setting Aligned Goals
    42:41 Tracking and Adjusting Goals
    44:50 Conclusion and Resources
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    47 分
  • #139 Women entrepreneurs I need your thoughts on this... ASAP

    #139 Women entrepreneurs I need your thoughts on this... ASAP
    2024/10/24
    The listeners of this podcast have made this a top 5% podcast because you always communicate with me and tell me what you need.

    In this episode, I am asking you to communicate with me once again and tell me your thoughts on this idea... And I need it ASAP. Find me on IG and DM me your thoughts @SeizingHappy
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    17 分
  • #138 Dining Together: How We Can Make More Money in Partnership

    #138 Dining Together: How We Can Make More Money in Partnership
    2024/10/16
    If you're ready to dine together and join the Seizing Happy® Affiliate Program, here is the link to sign up for free.
    https://gigi-diaz.mykajabi.com/affiliate_users/sign_up



    Loved this episode? Rate, review and share it with a friend!
    Wanna be an official part of the tribe? Join our Seizing Happy® Hybrid Community!
    https://bit.ly/SeizingHappyTribe
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    20 分
  • #137 Building Unshakable Entrepreneurial Confidence: Mastering Self-Doubt and Embracing Growth

    #137 Building Unshakable Entrepreneurial Confidence: Mastering Self-Doubt and Embracing Growth
    2024/10/04
    In this episode of 'Chats with GiGi,' host GiGi Diaz, a seasoned entrepreneur and business coach, delves into the critical importance of developing entrepreneurial confidence.

    She highlights how confidence serves as the foundation for taking risks, making decisions, and recovering from setbacks. GiGi discusses triggers of self-doubt, emphasizing the pitfalls of looking for external validation and comparing oneself to others.

    She further examines the role of subconscious beliefs in shaping our entrepreneurial actions and decisions. With over 20 years of experience, GiGi shares mindset shifts and actionable strategies for overcoming self-doubt and fostering resilience. She encourages entrepreneurs to embrace uncertainty, rely on their internal compass, and maintain a growth-oriented perspective to thrive in their ventures.

    The episode is replete with practical tools and daily practices to empower both novice and seasoned entrepreneurs in cultivating a mindset geared towards success.

    00:00 Introduction to Entrepreneurial Confidence
    03:12 Understanding Self-Doubt in Entrepreneurship
    03:56 Triggers of Self-Doubt
    11:19 Overcoming Self-Limiting Beliefs
    16:39 Actionable Strategies for Building Confidence
    23:29 Mindfulness and Decision Making
    27:28 Visualization and Accountability
    29:19 Conclusion and Final Thoughts

    Links mentioned on the show:

    EXTRAORDINARY - https://gigi-diaz.mykajabi.com/extraordinary

    Seizing Happy® Hybrid Community - https://bit.ly/SeizingHappyTribe
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    31 分
  • #136 Leveraging Human Design for Better Business Decisions and Growth feat Adriana Keefe

    #136 Leveraging Human Design for Better Business Decisions and Growth feat Adriana Keefe
    2024/09/19
    In this episode of the 'Chats with GiGi' podcast, host GiGi Diaz converses with Human Design expert Adriana Keefe. They delve into the power and applications of human design as a tool for personal growth, business expansion, and overcoming childhood trauma.

    Adriana shares her journey from feeling unfulfilled despite outward success, to discovering human design and its profound impact on her life and career. They discuss practical strategies for integrating human design insights into daily life and business, addressing the importance of nervous system work, and maintaining well-being.

    Adriana also teases her upcoming retreat, which aims to provide comprehensive support including a month of follow-up coaching to ensure attendees can smoothly integrate what they've learned. Tune in to explore the transformative potential of human design and learn how it can facilitate self-discovery and authentic living.

    00:00 Introduction to the Episode
    01:03 Meet Adriana Keefe: Human Design Expert
    03:14 Understanding Human Design
    04:42 Adriana's Journey with Human Design
    14:37 Healing Childhood Trauma with Human Design
    18:56 Integrating Human Design into Daily Life
    22:35 The Importance of Integration and Support
    25:08 Details About the Upcoming Retreat
    28:40 Conclusion and How to Connect




    Connect with Adriana Keefe on Instagram: https://www.instagram.com/adrikeefe/

    Learn more about the Best Effin' Retreat here-> https://www.feelandheal.me/retreats

    Join our Seizing Happy Hybrid Community: www.seizinghappy.com/community

    Follow GiGi on social media @GiGiDiazLIVE on all platforms

    Follow the Chats with GiGi podcast on Instagram @ChatswithGiGiPodcast
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    30 分
  • #135 Meet Delfina and Jeannie with prosperIV

    #135 Meet Delfina and Jeannie with prosperIV
    2024/09/12
    I'm so excited to introduce you to these two ladies! They were one of our MBG24 sponsors and their business is an absolute gem in South Florida.

    Jeannie and Delfina, former banking directors with two decades of experience, decided to follow their passion for health and wellness by launching ProsperIV Miami, an IV hydration business. Their journey reflects a commitment to helping others feel their best, combining their financial backgrounds with a deep desire to promote well-being. With ProsperIV, they’ve created a space where clients can prioritize both their health and personal growth, while connecting with a supportive community.

    Follow prosperIV on Instagram: www.instagram.com/prosperivmiami/
    Book your next IV on their website: https://linkin.bio/prosperivmiami/

    Want details on Move, Breathe, Grow? Click here
    Or come to www.seizinghappy.com
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    35 分