• CHATS with GiGi

  • 著者： GiGi Diaz
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CHATS with GiGi

著者： GiGi Diaz
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  • CHATSwithGiGi is a casual (sometimes heated) conversation between journalist GiGi Diaz and her guests; covering everything from entertainment to political, to social topics and more. New episodes each Thursday.

    Follow on IG @CHATSwithGiGiPodcast
    Copyright Seizing Happy® 2016 133685
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あらすじ・解説

CHATSwithGiGi is a casual (sometimes heated) conversation between journalist GiGi Diaz and her guests; covering everything from entertainment to political, to social topics and more. New episodes each Thursday.

Follow on IG @CHATSwithGiGiPodcast
Copyright Seizing Happy® 2016 133685
リーダーシップ 個人的成功 経済学
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  • #142 Marketing: When to and when not to do it

    #142 Marketing: When to and when not to do it
    2025/01/09
    After having this topic come up four times with different clients, in the last 48 hours, I realized it's a necessary topic to get into on the show.

    In this episode I teach you the differences between marketing, public relations (PR), and advertising.

    I explain how these components serve distinct purposes within a business strategy and I go into when and how to implement each one to maximize effectiveness and avoid common pitfalls.

    BONUS: I'll break down what role event sponsorship plays in all this

    This episode serves as an educational resource to help you gain clarity on these crucial business functions and make informed decisions.

    00:00 Introduction and Personal Background
    00:21 Purpose of the Episode
    02:46 Defining Marketing
    06:59 Understanding Public Relations
    16:28 Exploring Advertising
    18:16 Sponsorship Insights
    25:18 Budgeting for Marketing, PR, and Advertising
    33:22 Final Thoughts and Recommendations

    Join the Seizing Happy Hybrid Community here -> https://bit.ly/SeizingHappyTribe

    Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed

    Want details on SBS? Email info@seizinghappy.com to apply
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    35 分
  • #141 Mastering Business Seasons: Align Your Energy and Strategy

    #141 Mastering Business Seasons: Align Your Energy and Strategy
    2024/12/15
    This episode was inspired by an amazing office hours session with our Seizing Happy Hybrid community, and the conversation was too good not to share on 'Chats with GiGi.'

    Building on our last episode where we went deep into business metrics, this time we’re talking about planning ahead—especially with the holidays around the corner.

    I share ways to keep your business profitable even if you want to unplug and spend time with family.

    We’ll go over how to feel the natural ebbs and flows of your business and align them with your personal energy levels.

    Plus, I'll walk you through creating a unique profit map and scheduling your business activities around your busiest and calmest times. You’ll learn how to optimize your business seasons for success.

    Trust me, you don’t want to miss this one!

    Join the Seizing Happy Hybrid Community here -> https://bit.ly/SeizingHappyTribe

    Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed

    Want details on SBS? Email info@seizinghappy.com to apply


    00:00 Introduction and Episode Context
    01:58 Office Hours and Community Engagement
    02:57 Holiday Season Challenges and Business Planning
    03:58 Mastering Business Scheduling
    05:24 Creating a Unique Profit Map
    08:20 Aligning Business with Personal Energy
    15:49 Practical Tips for Business Planning
    20:43 Conclusion and Final Thoughts
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    21 分
  • #140 Reflect, Refocus, and Rise: Your Year-End Business Review & Goal-Setting Guide

    #140 Reflect, Refocus, and Rise: Your Year-End Business Review & Goal-Setting Guide
    2024/12/07
    If you're not in tune with your business numbers, you're simply keeping a hobby—hard truth incoming.

    In this episode, I teach you which metrics you must know before the year ends so you can track your business progress over time and set tangible goals. And to make this easier, I've got a free worksheet to help you stay on track. You can download it and use it while you listen or after, but definitely take advantage of it!

    Download this episode's Action Guide Here -> https://bit.ly/yearreviewpodcast

    Sneak peek of EXTRAORDINARY here -> https://bit.ly/extraordinaryfeed

    Want details on SBS? Email info@seizinghappy.com to apply

    Time codes:
    00:00 Introduction and Importance of Knowing Your Numbers
    00:56 Free Worksheet to Help You Track Metrics
    01:52 The Reality of Small Business Success Rates
    02:21 Introduction to the Podcast and Host
    03:08 Setting Realistic Goals and Celebrating Wins
    06:22 Financial Metrics: Revenue vs. Profit
    07:25 Understanding Customer Lifetime Value (LTV)
    10:25 Cost Per Acquisition and Conversion Rates
    17:19 Client Metrics: Retention and Loyalty
    21:54 Visibility and Engagement Metrics
    24:47 Personal Metrics and Business Satisfaction
    26:07 Embracing Business Challenges
    27:00 Redefining Success
    27:11 Personal Stories of Burnout
    28:14 Finding Your Own Success
    32:00 Progress Over Perfection
    33:51 Intuitive Business Alignment
    35:48 Gratitude and Reflection
    38:08 Setting Aligned Goals
    42:41 Tracking and Adjusting Goals
    44:50 Conclusion and Resources
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    47 分

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