In this episode of the Built to Last show, host Megan interviews Megan Ketchigan, a seasoned copywriter, to explore her journey from teaching to entrepreneurship and the intricacies of effective communication in business. Their conversation underscores the significant overlap between copywriting and teaching and Megan K reveals that her role involves more than just writing; it’s about excavating her clients’ true messages through strategic questioning.

The discussion expands to encompass the evolving landscape of copywriting in light of AI technologies like Chat GPT. Megan K. acknowledges the utility of these tools, suggesting that they can streamline certain aspects of the creative process, such as brainstorming and structural outlining. However, she cautions against over-reliance on AI, warning that doing so can stifle one’s creativity and lead to generic output. Instead, she advocates for a balanced approach where AI serves as a tool rather than a replacement for personal voice and insight. Additionally, Megan K highlights the importance of clear messaging in marketing, explaining that great copy is rooted in understanding one’s audience, their challenges, and how her clients’ solutions address those needs.

Megan K delves into the distinction between “connection copy” and “conversion copy.” She clarifies that connection copy focuses on building rapport and trust with an audience, often using relatable storytelling to create a sense of camaraderie. In contrast, conversion copy leverages buyer psychology and direct calls to action, intended for audiences further down the sales funnel. Throughout the episode, Megan K emphasizes the significance of balancing these two approaches, particularly in today’s discerning market, where potential clients seek personal connections as much as compelling offers.

Megan K. also addresses the crucial aspect of being distinct in a saturated market, sharing her insights on how to differentiate oneself as a copywriter. She advocates for understanding not just one’s unique value proposition but also the nuances of voice, tone, and customer experience. This approach aims to create a cohesive brand identity across all communication channels, ultimately leading to better audience engagement and higher conversion rates.

HIGHLIGHTS:

3:04 Teaching Skills in Business

7:48 The Balance of Connection and Conversion

12:40 The Role of AI in Copywriting

15:31 Navigating Content Creation Burnout

21:36 Finding Clarity in Messaging

26:26 Defining Your Unique Value Proposition

31:43 Differentiating in a Crowded Market

38:16 The Importance of Research in Copywriting

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Copywriting for Coaches Podcast

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This episode features Dr. Camilla Moore, a chiropractor turned expert in lifestyle medicine and stress management, to explore the profound impacts of stress and burnout on entrepreneurs. Dr. Moore shares her journey, from running a successful chiropractic practice to working in a hospital lifestyle medicine department, and how personal experiences during COVID pushed her to specialize in stress management. With extensive training, including a certification from the Benson Henry Mind Body Institute at Harvard Medical School, she now dedicates her practice to coaching and teaching individuals how to navigate stress and build resilience.

The conversation delves into the nuances of stress, chronic stress, and burnout, providing clarity on how these terms, often used interchangeably, actually have distinct differences. She explains these distinctions, guiding listeners to understand the signs of each and how they intertwine within the entrepreneurial experience.

A significant portion of Megan and Dr. Moore's discussion focuses on how entrepreneurs often cycle through highs and lows, driven by ambition and the desire for success, which can lead to patterns of hustle and burnout. Dr. Moore encourages listeners to reconsider their approach toward workload and energy management. Through an insightful exercise, she proposes evaluating responsibilities not merely on their importance but on their energy impact—categorizing tasks and influences in life as either 'charges' or 'drains.' This shift in perspective allows for better decision-making about personal and professional commitments, fostering a more sustainable work-life balance.

Moreover, Dr. Moore elaborates on building resilience not just through managing stress but by recognizing the importance of community, self-care practices, and adaptability in the face of challenges. She challenges the common misconception that more responsibility inherently results in more stress, suggesting that it’s the culture and environment we create that truly determines our experience. Healthy relationships—both at work and in personal life—are critical components for mitigating stress and preventing burnout, and she offers practical steps for enhancing these connections.

Dr. Moore’s insights serve as a powerful reminder of the necessity of prioritizing self-care and mindfulness in the fast-paced world of entrepreneurship. As she emphasizes, building a business and life that is sustainable and fulfilling requires understanding oneself, recognizing value in authentic contributions to the community, and engaging in practices that nurture both mental and physical health. This episode offers a wealth of knowledge and encouragement for anyone grappling with stress, burnout, or the quest for a balanced, meaningful life and career.

HIGHLIGHTS:

1:41 Entrepreneurship and Burnout

3:11 Transitioning Careers

15:08 Understanding Stress and Burnout

17:14 The Concept of Resilience

26:27 Pressure vs. Responsibility

33:13 Creating a Healthy Work Culture

36:34 Quick Wins for Resilience

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How Stressed Are You? Quiz

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In this episode, Megan takes a dive deep with Danielle Marggraf, who shares her transformative journey and insights into the inner workings of mindset, trauma, and financial empowerment. Danielle discusses her upcoming book, "Embodied Millions," which centers on the profound notion that 95% of our results stem from our inner world—our mindset, nervous system, and subconscious programming.

Danielle reflects on her personal experiences and how they shaped her understanding of money and self-worth. As a single mother facing significant challenges, she embarked on a path of discovery through coaching and healing arts, ultimately culminating in a commitment to break generational cycles of unworthiness and shame associated with money. She recounts a pivotal moment in her life when she became homeless, leading her to seek out somatic therapy as a means to reconnect her mind and body for true growth.

Throughout their conversation, Danielle also sheds light on the emotional debt that many of her clients carry, linking it back to their life experiences and familial histories. We tackle the notions of safety and belonging as fundamental human needs and how the fear of rejection and inadequacy can sabotage one's pursuit of financial freedom. Danielle shares insights on how to shift from a protective mindset to an open, connected one, which is essential for attracting opportunities and money.

The discussion also explores the dynamic interplay between thought and emotion—addressing whether thoughts create feelings or vice versa. Danielle makes the case that the answer depends on individual wiring, revealing how deeply personal our relationship with money can be. This understanding becomes crucial for anyone looking to expand their financial horizons.

HIGHLIGHTS:

1:09 The Journey of Embodied Millions

3:04 The Book's Inception

3:32 Personal Experiences Shaping the Work

6:01 Generational Patterns of Shame

16:34 Emotional Debt and Money Mindset

19:13 The Fear of Being Liked

20:11 Vulnerability and Connection

22:50 Breaking Through Financial Barriers

27:15 Understanding Thought and Feeling

CONNECT WITH DANIELLE:

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Embodied Millions Podcast

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Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to...

In this episode of Built to Last, Megan interviews mindset and hypnotherapy expert Alicia Cramer, who shares her transformative journey stemming from a traumatic experience in 2005 that led her to explore alternative healing practices.

Alicia discusses her unique approach that combines hypnotherapy, emotional freedom techniques (EFT), and energy work to create personalized healing sessions. She addresses misconceptions about hypnotherapy, clarifying its role in accessing the subconscious to heal past traumas and limiting beliefs.

The conversation explores challenges clients face in personal growth and business contexts, emphasizing the impact of unhealed trauma on self-sabotaging behaviors. Alicia also highlights the importance of realistic expectations in the healing process and offers resources for further exploration of mindset reprogramming. This discussion equips listeners with valuable insights and tools to overcome barriers in their personal and professional lives.

HIGHLIGHTS:

4:36 Alicia's Journey to Mindset Work

7:34 The Power of Hypnotherapy

16:48 Understanding Client Healing Processes

23:04 The Role of Client Openness

26:02 Helping Clients Overcome Resistance

30:44 Strategies for Coaches to Encourage Action

36:50 Limiting Beliefs and Financial Plateaus

CONNECT WITH ALICIA:

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Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

Angela Duncan, an experienced insurance expert, joins Megan to share insights from her diverse career in finance, emphasizing the importance of financial education and consumer protection. Reflecting on her early struggles with poverty, she discusses how her background as a stockbroker and real estate entrepreneur led her to the insurance field.

Angela highlights the necessity of liability insurance for business owners, particularly in high-risk environments, and addresses common misconceptions about insurance costs. She provides practical advice on types of coverage, including professional liability and event insurance, and discusses the complexities of insuring contractors versus employees.

Angela underscores the value of having knowledgeable partners in legal and insurance matters, urging entrepreneurs to integrate insurance into their business strategies for long-term stability.

HIGHLIGHTS:

5:03 Angela's Journey Through Finance

6:23 Navigating Money Mindset

11:26 Building a Personal Brand

13:24 Understanding Insurance Essentials

18:30 Cost of Liability Insurance

20:43 Event Insurance Insights

24:46 Insurance for Hiring Teams

CONNECT WITH ANGELA:

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Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan chats with Brian Snider, COO of Collective Genius, about his journey from math teacher to real estate entrepreneur.

Brian shares pivotal moments that led him to leave teaching and successfully manage over 200 properties. They discuss the importance of effective communication, building a strong company culture, and nurturing community within the Collective Genius mastermind.

Brian offers practical advice on onboarding processes and strategic planning, emphasizing that true growth comes from understanding and collaboration. This episode is filled with insights into leadership and the power of community in achieving success.

HIGHLIGHTS:

3:42 Transitioning from Teaching to Real Estate

7:06 The Role of a COO

11:32 Embracing the Second-in-Command Position

16:04 Leadership Skills for Entrepreneurs

21:18 The Importance of Community

27:23 Building Effective Teams

33:56 The Role of Meetings

36:05 Understanding CEO vs. Operator

40:40 Creating Loyalty in Communities

CONNECT WITH BRIAN:

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Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan is joined by Kristine Genovese, a dynamic thought leader and author of the new book "Healing Through Soul Intelligence." As a former corporate turnaround specialist turned energy healer, she defines soul intelligence as the ability to tap into one's inner knowing, facilitating clarity and guidance through a unique bioenergetic method she has developed. Kristine emphasizes that this approach is grounded in science and addresses energetic blocks that may hinder mental, emotional, and physical well-being.

Megan and Kristine delve into the mechanics of a typical soul intelligence session, where Kristine notes that clients need only to be open and present to receive the energy work. Through real-life examples, she discusses transformational shifts experienced by clients—from overcoming self-sabotaging beliefs to reclaiming confidence following personal hardships. These insights highlight how her method facilitates genuine healing by addressing deep, often unrecognized emotional blocks.

The conversation also juxtaposes soul intelligence with traditional mindset coaching, with Kristine elucidating how her approach goes beyond cognitive shifts to address the subconscious energies influencing behavior. This distinction underscores her belief that emotional well-being is intrinsically linked to physical health, echoing her observations in interactions with both clients and colleagues in the wellness field.

Furthermore, Kristine explores the importance of balancing the masculine and feminine energies within oneself, sharing her own experiences of navigating these aspects in her busy life as a female entrepreneur. She offers practical advice on integrating soul intelligence into daily routines, emphasizing rituals that promote mindfulness and self-care.

HIGHLIGHTS:

2:53 Understanding Soul Intelligence

4:01 The Science Behind Bioenergetics

5:51 The Four Causes of Dis-ease

6:55 The Birth of a New Method

10:04 First Sessions and Realizations

16:09 Difference Between Mindset and Soul Intelligence

22:14 Balancing Masculine and Feminine Energies

26:56 Integrating Practices into Daily Life

CONNECT WITH KRISTINE:

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Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

Megan's guest, Andrew Weiss, discusses his journey in building social media communities organically and his achievement as a Guinness World Record holder for a virtual podcasting event that attracted over 5,000 attendees during the pandemic. He shares insights from his experience at Podfest Expo, highlighting the importance of a compelling mission and clear communication in community building.

Andrew introduces the "dream 50" strategy for identifying potential supporters, emphasizing resilience and connection in overcoming challenges. He addresses the overwhelming nature of social media for entrepreneurs and advocates for authenticity, consistency, and using the right platforms.

Andrew also discusses the integration of AI tools for content creation and identifies trends for 2025, such as the significance of video content and paid advertising. He concludes by urging listeners to take immediate, actionable steps, embrace their uniqueness, and recognize the value of their networks in fostering growth.

HIGHLIGHTS:

3:55 Mindset for Growth and Overcoming Adversity

8:17 Embracing Rejection and the Numbers Game

12:11 The Importance of Vision

14:52 Social Media Strategies for Coaches

18:41 Standing Out in a Saturated Market

21:51 Choosing the Right Social Media Platform

26:19 Leveraging AI for Content Creation

27:48 Trends for Organic Growth in 2025

30:35 When to Consider Paid Advertising

31:24 Practical Action Steps for Social Media

CONNECT WITH ANDREW:

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Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course