In this episode of The RAL Room Assisted Living Podcast, host Charlie Cameron sits down with Rowena Arnott, an inspiring entrepreneur from Billings, Montana, who transitioned from being a registered nurse to owning a home care agency and an eight-bed residential assisted living facility. Rowena shares her unique journey into the senior care industry, the challenges she faced, and her exciting plans for a 16-unit memory care facility. Her story is a testament to taking risks, finding purpose, and building a business centered on serving seniors with compassion and care.

Tune in as Rowena explains how she and her husband leveraged their backgrounds, navigated financing, and built a sustainable business that not only provides excellent care but also aligns with their family goals.

Key Points:

• From Nurse to Business Owner: How Rowena transitioned from her nursing career in California to owning a home care agency and assisted living facility in Montana.
• Buying an Assisted Living Facility: The story behind purchasing a 7,000-square-foot property and converting it into an eight-bed assisted living home.
• Overcoming Staffing Challenges: Rowena’s innovative approaches to hiring, including using a third-party service for recruiting and having on-call caregivers.
• Filling Beds & Building Relationships: Her strategies for keeping her homes full, including collaborating with other facility owners, marketing to hospitals and hospice agencies, and leveraging her home care agency for continuity of care.
• Building for the Future: Plans for a 16-unit memory care facility and the growing demand for specialized senior care.
• Lessons Learned: Rowena’s advice for new operators, including the importance of networking, mentorship, and taking action without overthinking.

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