In this compelling episode, Beyond the Rodeo host Kaycie Timm and Western Sports Foundation Executive Director Aubrey O'Quin delve into the inspiring yet tragic story of Ty Pozzobon, a celebrated bull rider whose life and legacy continue to influence the rodeo community’s stance on mental health. Ty's mother, Leanne Pozzobon, and Tanner Byrne, president of the Ty Pozzobon Foundation, join us to share their story and how the tragedy of Ty’s passing has influenced mental health and safety in rodeo.

Leanne and Tanner explain how Ty's story has become a catalyst for change, fostering awareness around mental health and safety in rodeo, and share how the Ty Pozzobon Foundation is helping lead the charge for supporting mental health among rodeo athletes.

This episode also highlights the impact Ty’s story had in developing the resources now available through Western Sports Foundation. Aubrey shares a firsthand account of WSF’s transition from Rider Relief Fund, which focused on financial support for rodeo athletes, into a broad organization that provides vital resources to ensure athletes have access to mental health care and much more.

Together, Leanne, Tanner, and the WSF team celebrate the power of community and resilience within the rodeo community, as they reflect on the profound impact of Ty's life and the inspiring movement towards mental health awareness in the rodeo community.

Join us in honoring Ty's legacy by championing mental health awareness and ensuring that no one feels alone in their journey. Listen in to understand how we can collectively work towards a safer and more supportive rodeo community.

Resources and Support:

Ty Pozzobon Foundation

Western Sports Foundation

Mental Health Resources

On episode 28 of Beyond the Rodeo, Keith Mundee of American Hat Co. shares all about the mission and history behind Positive Times, a symbol that has become synonymous with the company he leads.

As he shares about his own career progression, Keith pays tribute to the late Keith Maddox, whose leadership philosophy of doing the next right thing profoundly influenced both Keith himself and the company. Through engaging anecdotes, discover how Mr. Maddox's example of leading with integrity and allowing room for growth shaped the enduring success and community-focused culture of American Hat.

In our discussion, we also highlight the resilience and tenacity of Keith and Susan Maddox, who revitalized American Hat Company after acquiring it during a challenging period. Their journey from overcoming financial hurdles to battling natural disasters embodies the cowboy spirit and unwavering commitment to positivity and collaboration. Discover how their dedication to quality craftsmanship, exemplified by the intricate production process at American factory, has solidified the company's reputation.

Listen in as we explore how Mr. Maddox's legacy brought forth the "Positive Times" initiative. Originally the Maddox family's cattle brand, Positive Times (+x) evolved into a mission to spread positivity in the months following Mr. Maddox's death and the challenging times of COVID-19. Through this conversation, we underscore the importance of maintaining a positive mindset and its impact on business, leadership, and personal challenges. Keith also shares how these principles have touched lives, aiming for significance over mere success.

Finally, this episode unveils the Positive Times Project, a Western Sports Foundation initiative presented American Hat Company that seeks to highlight individuals who embody the spirit of Positive Times. To learn more about the Positive Times Project or nominate someone you know who lives out the Positive Times mindset, visit wsf.org/positive-times-project.

Producer's note: This episode of Beyond the Rodeo addresses some difficult topics, including mental health struggles and suicide. If you're not comfortable with these topics, we kindly suggest you tune in to another episode.

As always, your WSF family is here to offer support through the highs and the lows. If you're a Western sports athlete and you're interested in learning more about WSF's mental health resources, please visit wsf.org/mental-health. If you or someone you love is struggling with thoughts of suicide, please dial 988 or National Suicide Hotline at 800-273-8255 or text 'HOME' to 741741.

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Join us on Episode 27 of Beyond the Rodeo as Nick Luciano shares his journey from the East Coast to the heart of Texas, where he turned his love for Western culture into an online community that now includes 7 million followers. Discover how a pivotal moment at a Young Life camp helped Nick find his faith and shaped his future endeavors, including his passion for mental health in the Western community. Nick's story is one of courage, resilience, and the power of a "bulletproof mindset."

Nick takes listeners through a raw and honest exploration of mental health as he opens up about his personal battles with depression and the transformative power of physical health, community, and faith. We dive into the essence of Nick's community, Club Bulletproof, which fosters mental resilience and encourages men to speak up about their struggles, and explore Nick's work with Tratter Foundation, which supports rural communities and the Western lifestyle.

Nick's collaborations with notable Western figures and his advocacy for a lifestyle rooted in faith and resilience offer a fresh perspective on achieving mental wellness. Whether you're drawn to the cowboy life or a longtime member of the Western community, Nick Luciano's story promises to leave a lasting impact.