Producer's note: This episode of Beyond the Rodeo addresses some difficult topics, including mental health struggles and suicide. If you're not comfortable with these topics, we kindly suggest you tune in to another episode.

As always, your WSF family is here to offer support through the highs and the lows. If you're a Western sports athlete and you're interested in learning more about WSF's mental health resources, please visit wsf.org/mental-health. If you or someone you love is struggling with thoughts of suicide, please dial 988 or National Suicide Hotline at 800-273-8255 or text 'HOME' to 741741.

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Join us on Episode 27 of Beyond the Rodeo as Nick Luciano shares his journey from the East Coast to the heart of Texas, where he turned his love for Western culture into an online community that now includes 7 million followers. Discover how a pivotal moment at a Young Life camp helped Nick find his faith and shaped his future endeavors, including his passion for mental health in the Western community. Nick's story is one of courage, resilience, and the power of a "bulletproof mindset."

Nick takes listeners through a raw and honest exploration of mental health as he opens up about his personal battles with depression and the transformative power of physical health, community, and faith. We dive into the essence of Nick's community, Club Bulletproof, which fosters mental resilience and encourages men to speak up about their struggles, and explore Nick's work with Tratter Foundation, which supports rural communities and the Western lifestyle.

Nick's collaborations with notable Western figures and his advocacy for a lifestyle rooted in faith and resilience offer a fresh perspective on achieving mental wellness. Whether you're drawn to the cowboy life or a longtime member of the Western community, Nick Luciano's story promises to leave a lasting impact.