Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Germaine Bolds-Leftridge.

💼 Business Overview

• I Know Skincare: A skincare brand created to empower women—especially Black women—by embracing their real age and promoting self-care.
• Mission: To challenge the anti-aging narrative and replace it with a pro-aging, affirming message: “#RealAge.”
• Inspiration: Germaine’s late mother, whose glowing skin and wisdom about self-care sparked the brand’s creation.

💡 Key Insights

• Anti-Aging vs. Pro-Aging: Germaine rejects the term “anti-aging,” advocating instead for embracing the natural aging process as a privilege and a journey.
• Target Market: Primarily Black women over 40, though the products are inclusive and used by a diverse customer base.
• Marketing Strategy: Focused and intentional—Germaine emphasizes the importance of knowing your audience and not trying to market to everyone.
• Cultural Relevance: The brand is rooted in cultural pride, self-affirmation, and economic empowerment, drawing parallels to movements like Black Wall Street.

🧠 Business Wisdom

• “The win happens in the fourth quarter.”
• “If you don’t like what you see, do something about it.”
• “You can’t sell to everyone. Know your audience and serve them well.”

📦 Bonus Highlights

• Dragonfly Symbolism: Represents transformation and resilience—core themes of the brand.
• Clinical Testing: Products are tested specifically on Black women to ensure effectiveness for their unique skincare needs.
• Legacy Building: Germaine’s goal is to create generational wealth and a lasting legacy for her family and community.

#AMI

#STRAW

#BEST

#SHMS

Steve Harvey Morning Show Online: http://www.steveharveyfm.com/

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Two-time Emmy and Three-time NAACP Image Award-winning, television Executive Producer Rushion McDonald interviewed Jermaine Smith.

💼 Business Overview

• Henry’s Soul Café: A family legacy restaurant founded in 1968 by Jermaine’s father. Jermaine expanded the brand while honoring its roots.
• Culinary Institute: Created to train and mentor youth in the culinary arts.
• Film & Talent: Produces films (Strange Love, Trophy Wife, Legendary with Earthquake) and manages comedians and entertainers.
• Real Estate: Active developer and investor in the DMV area.

💡 Key Insights

• Legacy & Mentorship: Inspired by his father’s generosity and work ethic, Jermaine emphasizes giving back and mentoring youth.
• Multiple Streams of Income: Jermaine diversified his career across food, entertainment, and real estate.
• Community Impact: Employs and mentors local youth, often becoming a father figure and role model.
• Soul Food Philosophy: Describes soul food as “cooked from the heart,” rooted in African American history and Southern traditions.
• Mumbo Sauce Origin: Shared the cultural history of D.C.’s iconic mumbo sauce and consulted McDonald’s on its rollout.

🧠 Business Wisdom

• “It’s not about what you acquire, it’s about what you help others acquire.”
• “Kids emulate what they see. Be the example.”
• “You don’t have to be the star to be the one who delivers the value.”

📦 Bonus Highlights

• TV Appearance: Featured on OWN’s Great Soul Food Cook-Off as one of the top 8 soul food chefs in the U.S.
• McDonald’s Collaboration: Consulted on the cultural authenticity of mumbo sauce for a national campaign.
• Faith & Focus: Attributes his success to staying grounded, being trustworthy, and having a heart for service.

#BEST

#STRAW

#SHMS

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Nephew Tommy has a question for Steve. You're gonna need to hear this.

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Advice from our Chief Love Officer, Steve Harvey.

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Some good advice for the holiday weekend here.

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When Paw Paw Steve Harvey is in charge...things run differently.

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Junior has a poem for Steve & Tommy since they won't come to his Memorial Day BBQ.

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Steve Harvey & Nephew Tommy share some grilling tips.

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