エピソード

  • Best of LinkedIn: Field Marketing CW 28/ 29

    Best of LinkedIn: Field Marketing CW 28/ 29
    2025/07/25
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition collectively discusses various facets of event management and experiential marketing. Several authors emphasise the shift towards quality over quantity in event selection and engagement, focusing on strategic goals, targeted audiences, and meaningful interactions to maximise return on investment (ROI). There is a significant focus on leveraging technology, particularly AI, for personalized outreach, streamlined planning, and enhanced attendee experiences, while also highlighting the importance of data analysis for proving business impact. The sources also explore the human element, addressing the mental well-being of event professionals, the critical role of on-site staff and leadership, and the power of sensory and immersive experiences to foster deep emotional connections and brand loyalty. Furthermore, the discussions cover the evolving landscape of B2B events, the strategic importance of pre- and post-event communication, and the need for adaptability and intentionality in planning amidst global uncertainties. This podcast was created via Google Notebook LM.
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    18 分
  • Best of LinkedIn: Go-to-Market CW 28/ 29

    Best of LinkedIn: Go-to-Market CW 28/ 29
    2025/07/24
    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This podcast edition discusses various aspects of Go-to-Market (GTM) strategies, primarily focusing on optimising efficiency and revenue growth in B2B contexts. Many sources highlight the integration of Artificial Intelligence (AI) and GTM Engineering to automate tasks, enhance lead generation, improve workflow orchestration, and ultimately accelerate deal closure. Several contributions challenge traditional GTM playbooks and sales models, advocating for a shift towards data-driven approaches, unified tech stacks, and strategic alignment across marketing, sales, and customer success teams. The importance of securing executive buy-in for GTM initiatives and the need for adapting strategies to specific market realities (like enterprise-level deals or diverse European markets) are also prominent themes, alongside warnings against inefficient spending on unintegrated tools and the pursuit of "vibe revenue" without solving real customer problems. This podcast was created via Google Notebook LM.
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    15 分
  • Best of LinkedIn: MarTech Insights CW 28/ 29

    Best of LinkedIn: MarTech Insights CW 28/ 29
    2025/07/23
    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition discusses the evolving landscape of marketing technology (MarTech), emphasising the transformative impact of Artificial Intelligence (AI). Several authors highlight the shift from simply accumulating MarTech tools to strategically integrating platforms and unifying data for enhanced efficiency and measurable ROI. The sources also explore how AI is revolutionising aspects like content creation, personalisation, predictive analytics, and customer engagement, particularly within email marketing and social media. A recurring theme is the challenge of measuring impact and ensuring human oversight and strategic alignment as AI agents become more prevalent, advocating for a focus on business outcomes rather than just tool implementation. This podcast was created via Google NotebookLM.
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    17 分
  • Best of LinkedIn: Account-based Marketing CW 28/ 29

    Best of LinkedIn: Account-based Marketing CW 28/ 29
    2025/07/21
    We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. This edition offers a comprehensive overview of Account-Based Marketing (ABM), highlighting its evolution from a marketing tactic to a fundamental go-to-market strategy. Several authors emphasise the crucial shift from focusing on lead volume to business fit and deep relationships with high-value accounts, asserting that ABM is a continuous "motion" rather than a one-off campaign. A recurring theme is the paramount importance of Sales and Marketing alignment and collaboration for ABM success, alongside the strategic use of data quality, personalisation, and CRM architecture. While acknowledging the transformative potential of AI in ABM, particularly for automation and early engagement, many sources caution against over-reliance on technology, stressing the need for human-centred strategies, simplicity, and ethical application to avoid generic content and ensure meaningful engagement. This podcast was created via Google NotebookLM.
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    15 分
  • Best of LinkedIn: AI in B2B Marketing CW 27/ 28

    Best of LinkedIn: AI in B2B Marketing CW 27/ 28
    2025/07/18
    We curate most relevant posts about AI in B2B Marketing on LinkedIn and regularly share key takeaways. This podcast edition discusses the transformative impact of Artificial Intelligence (AI) on marketing strategies and functions. They highlight the shift from traditional methods to AI-driven approaches for enhanced visibility, lead generation, and sales efficiency, emphasising the importance of clean data and strategic, incremental implementation. While many sources advocate for AI's role in augmenting human capabilities and automating repetitive tasks, a recurring theme is that human oversight, genuine personalisation, and a clear understanding of AI's limitations are crucial for success. The sources also explore the evolution of AI in various marketing aspects, from content creation and ad targeting to browser dominance and sales automation, cautioning against the misconception that AI is a magic solution without proper training and integration. This podcast was created via Google NotebookLM.
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    13 分
  • Best of LinkedIn: Social Selling CW 27/ 28

    Best of LinkedIn: Social Selling CW 27/ 28
    2025/07/16
    We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition offers a wide range of actionable insights for professionals seeking to enhance their online presence, improve sales strategies, and optimize marketing efforts. Several authors highlight the importance of personal branding, particularly on LinkedIn, by sharing authentic stories, engaging with content intentionally, and showcasing personality traits. Others focus on practical sales techniques, such as effective cold calling systems, strategic questioning to overcome objections, and leveraging loss aversion in negotiations. The texts also explore digital marketing optimization, including improving LinkedIn profiles, using Google search hacks for efficiency, and understanding conversion lag in ad campaigns. Finally, advice is provided on content creation and management, from crafting engaging LinkedIn posts that build trust and generate leads to developing scalable content operations and utilizing video for building a personal brand. This podcast was created via Google NotebookLM.
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    17 分
  • Best of LinkedIn: Channel Marketing CW 27/28

    Best of LinkedIn: Channel Marketing CW 27/28
    2025/07/14
    We curate most relevant posts about Channel Marketing on LinkedIn and regularly share key takeaways This edition discusses various facets of strategic partnerships and ecosystem growth, particularly within the technology sector. Several authors highlight the critical role of operational rigor and robust systems in ensuring partnership success, moving beyond mere shared vision or signed agreements. The importance of trust, clear communication, and tailored enablement for partners is a recurring theme, alongside the transformative potential of AI in streamlining partner management, recruitment, and attribution. Additionally, the sources examine specific developments within Microsoft's partner programmes, emphasising marketplace optimisation, extended contract terms, and the need for partners to effectively present their value. This podcast was created via Google NotebookLM.
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    17 分
  • Best of LinkedIn: Field Marketing CW 26/ 27

    Best of LinkedIn: Field Marketing CW 26/ 27
    2025/07/11
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition discusses various aspects of event management and marketing, focusing on strategies to maximise engagement, impact, and return on investment (ROI). Many authors highlight the shift from passive attendance to interactive and experience-driven events, emphasising the importance of post-event follow-up and relationship-building for long-term success. Several contributions also address the crucial role of planning and strategic design, the need for localisation in global markets (especially China), and the evolving influence of technology, including AI, in enhancing event outcomes and measurement. The sources also touch on the significance of venue selection, sustainable practices, inclusive design, and the rising trend of micro-events for fostering deeper connections over large-scale gatherings. This podcast was created via Google Notebook LM.
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    13 分