『Best of LinkedIn: Strategic B2B Marketing』のカバーアート

Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: Strategic B2B Marketing

著者： Thomas Allgeyer Frenus GmbH
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 🎙️ Welcome to Strategic B2B Marketing - your go-to space for high-impact insights and meaningful connections in the world of B2B. Trusted by over 7,000 marketers, this podcast brings you the best of what’s happening in Account-Based Marketing, Field & Channel strategies, and Go-to-Market execution - without the noise. We’re not just here to talk content - we’re here to build community. From curated LinkedIn insights to live virtual events and roundtable sessions, we connect B2B marketers who want to learn, grow, and lead together. If you're ready to cut through the clutter and focus on what truly moves the needle in B2B marketing - you're in the right place. Let’s get started.Frenus GmbH マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • Best of LinkedIn: Field Marketing CW 28/ 29

    Best of LinkedIn: Field Marketing CW 28/ 29
    2025/07/25
    We curate most relevant posts about Field Marketing on LinkedIn and regularly share key takeaways. This edition collectively discusses various facets of event management and experiential marketing. Several authors emphasise the shift towards quality over quantity in event selection and engagement, focusing on strategic goals, targeted audiences, and meaningful interactions to maximise return on investment (ROI). There is a significant focus on leveraging technology, particularly AI, for personalized outreach, streamlined planning, and enhanced attendee experiences, while also highlighting the importance of data analysis for proving business impact. The sources also explore the human element, addressing the mental well-being of event professionals, the critical role of on-site staff and leadership, and the power of sensory and immersive experiences to foster deep emotional connections and brand loyalty. Furthermore, the discussions cover the evolving landscape of B2B events, the strategic importance of pre- and post-event communication, and the need for adaptability and intentionality in planning amidst global uncertainties. This podcast was created via Google Notebook LM.
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    18 分
  • Best of LinkedIn: Go-to-Market CW 28/ 29

    Best of LinkedIn: Go-to-Market CW 28/ 29
    2025/07/24
    We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. This podcast edition discusses various aspects of Go-to-Market (GTM) strategies, primarily focusing on optimising efficiency and revenue growth in B2B contexts. Many sources highlight the integration of Artificial Intelligence (AI) and GTM Engineering to automate tasks, enhance lead generation, improve workflow orchestration, and ultimately accelerate deal closure. Several contributions challenge traditional GTM playbooks and sales models, advocating for a shift towards data-driven approaches, unified tech stacks, and strategic alignment across marketing, sales, and customer success teams. The importance of securing executive buy-in for GTM initiatives and the need for adapting strategies to specific market realities (like enterprise-level deals or diverse European markets) are also prominent themes, alongside warnings against inefficient spending on unintegrated tools and the pursuit of "vibe revenue" without solving real customer problems. This podcast was created via Google Notebook LM.
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    15 分
  • Best of LinkedIn: MarTech Insights CW 28/ 29

    Best of LinkedIn: MarTech Insights CW 28/ 29
    2025/07/23
    We curate most relevant posts about MarTech Insights on LinkedIn and regularly share key takeaways. This edition discusses the evolving landscape of marketing technology (MarTech), emphasising the transformative impact of Artificial Intelligence (AI). Several authors highlight the shift from simply accumulating MarTech tools to strategically integrating platforms and unifying data for enhanced efficiency and measurable ROI. The sources also explore how AI is revolutionising aspects like content creation, personalisation, predictive analytics, and customer engagement, particularly within email marketing and social media. A recurring theme is the challenge of measuring impact and ensuring human oversight and strategic alignment as AI agents become more prevalent, advocating for a focus on business outcomes rather than just tool implementation. This podcast was created via Google NotebookLM.
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    17 分

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