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In this episode of Behind the Doors, Leo Sanchez explores the current state of the real estate market, focusing on buying and selling strategies during a time of change. He discusses the recent rate reductions and their impact on increasing interest, signaling a positive shift in market conditions. Leo explains why some people are hesitant to transact right now and highlights when it might be the right time to re-enter the market to start acquiring assets. He also breaks down the costs of buying a home versus renting and why the market is set to improve for sellers. The episode covers the property evaluation process, including key factors that contribute to property value, and provides insights into the fix-and-flip market, touching on the variables in renovation.

Leo Sanchez is the Chief Operating Officer at Easy Street Offers, based in Scottsdale, AZ. With over 20 years in real estate, Leo has led at top firms like Zillow, Fidelity, Mynd, and Starwood/Waypoint (now INVH). His expertise in Single-Family Rentals (SFR) and Proptech platforms makes him a key player in the Easy Street Offers team.

Leo is focused on operational excellence and aligning the company’s strategies to offer clients unique access to non-MLS properties. He holds a Bachelor's and Master's in Real Estate Development from ASU, an MBA from Keller Graduate School, and leadership credentials from Stanford.

Committed to his community, Leo volunteers with nonprofits and serves on the Real Estate Advisory Board at ASU. He also founded a scholarship to empower women in real estate. Known for his innovative strategies and commitment to investor returns, Leo builds diverse, high-performing teams while staying ahead of market trends and fostering an inclusive workplace.

https://www.linkedin.com/in/sanchezleo/

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In this episode of Behind the Doors featuring Leo Sanchez, the focus is on how real estate agents can effectively market themselves to enhance customer satisfaction. Leo discusses key strategies for positioning yourself as a highly marketable and selectable agent, emphasizing the importance of creating a personal brand that resonates with potential clients. He also explores how customer satisfaction is measured in the real estate industry and the critical role it plays in long-term success.

Leo Sanchez is the Chief Operating Officer at Easy Street Offers, based in Scottsdale, AZ. With over 20 years in real estate, Leo has led at top firms like Zillow, Fidelity, Mynd, and Starwood/Waypoint (now INVH). His expertise in Single-Family Rentals (SFR) and Proptech platforms makes him a key player in the Easy Street Offers team.

Leo is focused on operational excellence and aligning the company’s strategies to offer clients unique access to non-MLS properties. He holds a Bachelor's and Master's in Real Estate Development from ASU, an MBA from Keller Graduate School, and leadership credentials from Stanford.

Committed to his community, Leo volunteers with nonprofits and serves on the Real Estate Advisory Board at ASU. He also founded a scholarship to empower women in real estate. Known for his innovative strategies and commitment to investor returns, Leo builds diverse, high-performing teams while staying ahead of market trends and fostering an inclusive workplace.
https://www.linkedin.com/in/sanchezleo/

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Leo Sanchez, COO of Easy Street Offers, shares insights on his extensive background in real estate, contrasting the approaches of small investors and large companies. He highlights the rapid growth and benefits of Single-Family Rentals (SFRs) as a leading asset class. Sanchez discusses institutional strategies, the role of technology in managing large portfolios, and why many properties aren’t listed on MLS. He also examines the rise in tenancy durations, explains real estate agents' motivations, and the differences between on-market and off-market properties.

Leo Sanchez is the Chief Operating Officer at Easy Street Offers, based in Scottsdale, AZ. With over 20 years in real estate, Leo has led at top firms like Zillow, Fidelity, Mynd, and Starwood/Waypoint (now INVH). His expertise in Single-Family Rentals (SFR) and Proptech platforms makes him a key player in the Easy Street Offers team.

Leo is focused on operational excellence and aligning the company’s strategies to offer clients unique access to non-MLS properties. He holds a Bachelor's and Master's in Real Estate Development from ASU, an MBA from Keller Graduate School, and leadership credentials from Stanford.

Committed to his community, Leo volunteers with nonprofits and serves on the Real Estate Advisory Board at ASU. He also founded a scholarship to empower women in real estate. Known for his innovative strategies and commitment to investor returns, Leo builds diverse, high-performing teams while staying ahead of market trends and fostering an inclusive workplace.

https://www.linkedin.com/in/sanchezleo/

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In this episode of Behind The Doors, Dan Noma Jr. and Marvin Crues discuss the critical factors influencing real estate transactions, with a focus on the price point and its pivotal role in decision-making. They examine how the presentation of a property directly impacts its sale and where the market stands in terms of buyer expectations. Additionally, they emphasize the importance of showing clients the true value of convenience, explaining its costs, and how it contributes to building long-term credibility as a real estate agent. Throughout the conversation, they highlight the need for transparency in guiding clients through the real estate process and how this fosters trust and lasting relationships.

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In this episode of Behind The Doors, Dan Noma Jr. and Marvin Crues dive into the importance of good data in real estate investing—where to find it, how to use it effectively, and examples of its application. They compare institutional buyers with smaller investors and discuss the concept of "yield" in the context of real estate. The conversation stresses the importance of starting with a clear strategy, emphasizing that success in real estate requires flexibility and diverse approaches. The duo highlights how real estate investing should ideally be a passive venture, and they provide insights into having the right model for evaluating multiple properties efficiently.

The episode explores what they aimed to deliver with their real estate tool and the key factors to consider when selecting investment markets. Lastly, they advocate for off-market investing, citing less competition and greater opportunities than traditional MLS listings.

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In this episode of Behind The Doors, Dan Noma Jr. and Marvin Crues explore what makes real estate opportunities "attractive" to buyers in the current market. They provide insights into how agents can encourage consumers to engage, focusing on the strategies that compel potential buyers to take action. A key discussion centers on the effectiveness of cash offer messaging and why it remains a powerful tool in real estate transactions. They also emphasize the importance of considering all factors when buying or selling a property, helping clients understand what truly matters in decision-making. Lastly, they share strategies for standing out in a competitive market and setting yourself apart from the competition.

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In this episode of Behind The Doors, Dan Noma Jr. and Marvin Crues share the story of how they launched their business, driven by a passion for real estate and a commitment to creating lasting value. They dive into their personal and professional backstory, detailing their evolution over the years and the key realizations that shaped their journey. The episode highlights their approach to building a portfolio of rental properties, including the financial strategies they've employed, the importance of legacy owners, and their insights into scaling a business. Real estate agents have played a pivotal role in their growth, serving as a key vehicle for expanding their reach and success.

The conversation also covers their strategic partnership with Fidelity and how they developed and scaled a powerful tool to broaden their impact. Marvin reflects on his career development, his core business values, and his commitment to empowering others. Lastly, the episode emphasizes the importance of making data-driven decisions and the rationale behind offering their tool for free to users.

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In this episode of the Behind The Doors podcast, hosts Dan Noma Jr. and Marvin Crues, Senior VP of Sales and Support, provide listeners with an authentic behind-the-scenes look at the world of real estate investing without the typical gimmicks. They discuss their motivations for starting the podcast, aiming to help both real estate agents and investors navigate the complexities of the industry.

The episode delves into the importance of customer experience and the unique challenges investors face. Dan and Marvin share key strategies for working with investors, with a special focus on 1031 exchanges, marketing tactics, listing conversations, and property management. They also touch on the advantages real estate agents can gain by understanding investor needs, such as driving more listings and closing deals efficiently.

Listeners will walk away with valuable insights on how to streamline their buying process and access up-to-date strategies that evolve with the market. The hosts wrap up by emphasizing the dynamic nature of real estate, encouraging agents and investors to stay flexible and adaptive in their approach.