『Beauty and the Biz』のカバーアート

Beauty and the Biz

Beauty and the Biz

著者： Catherine Maley MBA
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 Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society and then as director of the House of Delegates for the California Medical Association, Catherine has been helping physicians and businesses reach their goals since the mid-80’s. This early experience laid the groundwork for understanding and overcoming the unique challenges, threats and opportunities facing physicians. With this knowledge and experience acquired, Catherine spent the next 15 years developing and perfecting her marketing and sales techniques with various Fortune 500 companies. Her natural understanding of business gave her the edge to remain in the top 15% of all sales people nationwide. Her great successes would eventually land her the titles of National Sales Manager, Marketing Manager, and Product Development Manager for two Silicon Valley startups. From her own personal experiences, Catherine witnessed a great need for practices to develop their customer service skills and learn the delicate dance of converting consults into patients. Now, armed with her top-performing sales and marketing experience coupled with her business knowledge of the medical sector, Catherine had all the tools necessary to begin coaching, training, and marketing specifically for aesthetic surgeons and their staff. She had the experience, drive, and passion to make her clients a great success. With her stellar track record and solid business advice, Catherine is a rock star in the industry and is in great demand. Both as a consultant with word-wide clients, and as a speaker and lecturer at medical conferences all over North America, Europe and Oceania. She regularly contributes to the top medical trade publications in the industry and has been featured in the New York Times, Newsweek, ABC, ABC News, and others. Catherine has consulted with the top surgeons in the world as well as with industry vendors. Her creative team of designers, copywriters, web developers, videographers, mail houses and print shops provide custom products, services, and consulting to aesthetic physicians who are ready to take their practice to the next level. Catherine and her consultation practice are located in the San Francisco Bay town of Sausalito, California.Copyright 2024 Catherine Maley, MBA マーケティング マーケティング・セールス 経済学
エピソード
  • Pros and Cons of Joining Established Practice — with Meredith Kugar, MD (Ep. 311)

    Pros and Cons of Joining Established Practice — with Meredith Kugar, MD (Ep. 311)
    2025/05/23
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll explore the pros and cons of joining an established practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Pros and Cons of Joining Established Practice — with Meredith Kugar, MD.” Obviously, if you’re a newly trained surgeon with drive and ambition, you're facing a big decision. Specifically, should you start your own practice from scratch? Alternatively, should you join an established group and carve out your space?
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    43 分
  • Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA (Ep. 310)

    Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA (Ep. 310)
    2025/05/15
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discover if you are actually scaling or just spending more. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “Are You Scaling or Just Spending More? — with Jennifer Walden, MD, Jessica Hunter, MBA, Catherine Maley, MBA.” Lately, is your aesthetic practice growing—but profits aren’t? That’s exactly what we explored on a recent expert panel for the "Business of Aesthetics" podcast. Specifically, we focused on how to scale your practice without overspending.
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    1 時間 2 分
  • From Hustle to Empire — Doctor Karimi’s Blueprint — with Kian Karimi, MD (Ep. 308)

    From Hustle to Empire — Doctor Karimi’s Blueprint — with Kian Karimi, MD (Ep. 308)
    2025/05/08
    📅 Schedule Your Practice Growth Strategy Review ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll talk about Doctor Karimi's blueprint on going from hustle to empire Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Practice – What Your Patients Are Saying." Furthermore, I’m also a consultant to plastic surgeons, helping them get more patients and more profits. Presenting today’s episode titled, “From Hustle to Empire — Doctor Karimi’s Blueprint — with Kian Karimi, MD.” Indeed, have you ever wondered how a surgeon, fresh out of fellowship, builds a multimillion-dollar practice in one of the most competitive markets?
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    47 分

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