• Celebrating Excellence: Insights into the Scratch Stars Awards and the Nail Olympia Competitions
    2025/06/30
    Susan sits down with Helena Biggs, the editorial director of Scratch magazine, to explore the vibrant and innovative world of the nail industry. With over 22 years of experience, Helena shares her journey from a multimedia journalism graduate to a key figure in beauty journalism, discussing the evolution of Scratch magazine and its impact on the nail sector. The conversation delves into the importance of standards, regulation, and the need for nail professionals to promote their skills and qualifications. Helena emphasizes the value of competitions and awards, such as the Scratch Stars Awards, as platforms for recognition and professional growth. KEY TAKEAWAYS Industry Growth and Opportunities: The nail industry is vibrant and innovative, with significant growth potential, especially in international markets. Scratch Magazine has seen an increase in US subscribers. Importance of Standards and Regulation: The UK nail industry is currently unregulated, which poses challenges for maintaining high standards. Value of Competitions and Awards: Participating in competitions like Nail Olympia and the Scratch Stars Awards can significantly enhance a nail technician's skills and profile. Pricing and Value Perception: Nail technicians are encouraged to charge their worth, as many clients may not understand the value of their skills and training. BEST MOMENTS "I think now that our industry has made moves in aesthetics with regard to licensing and stricter controls... Unfortunately, I think nails are quite far down the list." - Helena "The responsibility is twofold. Ultimately it's down to the beauty professional to shout about their accreditation... and it's up to the consumer to ask the right questions." - Helena "I think most people would go to a salon and look to see whether it's clean and tidy... but it's of course beyond that." - Susan "Competitions are really valuable... It's all about working on your timings, working on your accuracy, bettering your skills." - Helena HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    51 分
  • Behind the Mic: Susan Routledge Shares Her Journey in Podcasting and the Beauty Industry
    2025/06/23
    Susan is interviewed by Ryan, who takes the opportunity to delve into Susan's experiences and insights gained from hosting over 40 episodes of the podcast. They discuss the joy Susan finds in connecting with industry leaders and sharing valuable knowledge with her audience, emphasizing the importance of community and collaboration in the beauty industry. Susan reflects on her journey from conducting interviews during the COVID-19 lockdown to becoming a recognized figure at industry events, highlighting her growth in confidence and skills. The conversation also touches on her effective time management strategies and her passion for helping salon owners unlock their true potential. KEY TAKEAWAYS Passion for Learning and Sharing: The podcast host emphasizes the importance of sharing knowledge within the beauty industry, believing that even a small takeaway from each episode can inspire listeners to grow and aspire to new heights. Building Connections: The podcast has fostered new relationships and connections, both with guests and listeners, highlighting the value of networking and collaboration in the beauty business. Confidence Through Experience: Engaging in podcasting and interviews has significantly boosted the host's confidence in front of the camera, showcasing personal growth through new experiences. Effective Time Management: The host manages a busy schedule by segmenting tasks and utilizing travel time for productivity, demonstrating the importance of organization in balancing multiple responsibilities. BEST MOMENTS "I always think there is so much knowledge out there in our industry... even if someone just takes one small thing away, then I'm happy." - Susan "I think our industry is better, it is still a little bit guarded... there is enough work for everyone." - Susan "I do feel that it is something that I just enjoy so much... I have seen a change in me where I feel a lot more confident in front of a camera now." - Susan "You seem to be someone who is very keen on sharing information... that seems to me to be the main message from Beauty Business Matters." - Ryan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    26 分
  • The Synergy of Science and Beauty: Amanda's Unique Approach to Skincare
    2025/06/15
    In this inspiring podcast episode, Susan interviews the remarkable Amanda Pearson who shares her unique journey through the beauty and pharmaceutical industries. Initially trained as a beauty therapist, she transitioned into a successful career in cardiology before returning to her roots in beauty after a career break to raise her children. The conversation delves into her experiences of building a thriving skin clinic, the importance of education in the industry, and the emotional connections she forms with her clients. Amanda emphasizes the significance of specialization and thorough training, urging aspiring beauty professionals to find their niche and invest in their education. KEY TAKEAWAYS Passion for Skin Health: The journey emphasizes the importance of being passionate about skin health and the emotional impact it has on clients. Education and Specialisation: There is a strong belief in the necessity of thorough education and specialization within the beauty industry. Client Relationships: Building strong relationships with clients is essential. Regular follow-ups and personalized consultations help ensure clients are using products correctly and maintaining their skin health, which fosters trust and loyalty. Holistic Approach: A holistic approach to skincare is advocated, which includes not only topical treatments but also nutritional advice and lifestyle changes. BEST MOMENTS "I think it's really sad if people go to work and don't thoroughly enjoy what they're doing. Everybody's got their speciality, so I would always encourage people to pick that speciality and follow their dream." - Amanda "If you want to be a skin specialist, which is fabulous and the best job in the world, go away and do the learning and do it because everyone can do it." - Amanda "I always say to them, you know, you could have the fanciest facial in the world, but if you're going to go home and use a baby wipe and lay in the sun, then we're going to go backwards." - Amanda "It's very easy to put that first in your body and your mind and everything second to that. And your body eventually will go like, I've had enough. I'm stopping you now." - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters https://www.instagram.com/skin_revolution_uk?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw== This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    48 分
  • Balancing Content and Controversy: Insights from Professional Beauty's Head Editor
    2025/06/08
    Susan sits down with Eve Oxbury, head of editorial for Professional Beauty and Aesthetic Medicine, to explore her extensive background and multifaceted role in the beauty industry. With over 20 years of experience, Eve shares insights into her journey from journalism to beauty, the evolution of the industry, and the significant changes she has witnessed, particularly in aesthetics and the rise of solo operators. The conversation delves into the challenges and opportunities of content creation in a digital-first world, the importance of human connection in an increasingly automated landscape, and the value of networking at industry events. KEY TAKEAWAYS Diverse Role of an Editor: The role of an editor has evolved significantly, encompassing not just writing and editing but also overseeing digital content, social media, and event programming. Industry Changes: There has been a notable shift in the beauty industry towards aesthetic treatments, with more beauty therapists offering advanced services. Content Strategy: The approach to content creation involves balancing trending topics with foundational business advice. Metrics from online engagement help guide content decisions, but there is also a focus on maintaining quality and authority in the information provided. Importance of Networking and Education: Events have shifted to emphasize education and networking, with a growing recognition that these aspects are just as crucial as product sales. BEST MOMENTS "I think probably the rise of the aesthetic side of the industry... partly due to profit potential, really. There is a really strong profit potential with a lot of that." - Eve "I always think, though, that we have it a little bit harder than sort of like the hair side, because our equipment is quite expensive, isn't it?" - Susan "I think the way we promote the event has changed a lot... we really are pushing the education side, the networking side, the people side of it." - Eve HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters Email eve.o@thepbgroup.com Instagram professionalbeauty.uk https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    42 分
  • Building a Beauty Empire: The Evolution of Zoe Threadgold from Therapist to Distributor
    2025/06/01
    Susan welcomes Zoe Threadgold, a seasoned beauty professional with a remarkable journey in the industry. From starting her career in a local salon to becoming a solo operator and skin specialist, Zoe has now ventured into the realm of distribution with the innovative Neurotris microcurrent device. The conversation delves into Zoe's early experiences in beauty education, the challenges of managing a salon while raising a family, and her transition to a home salon. They discuss the evolution of beauty treatments, the importance of training, and the unique technology behind the Neurotris device, which adapts to individual skin needs. Zoe shares insights on the current state of the beauty industry, the significance of personal connections in client relationships, and her vision for the future of beauty therapy. KEY TAKEAWAYS Diverse Career Paths in Beauty: The beauty industry offers various career opportunities, from working in salons to becoming a solo operator or even a distributor of beauty equipment. Importance of Training and Experience: Gaining experience by working with a team after training is crucial. It helps new professionals build confidence and develop their skills in a supportive environment before venturing out on their own. Adaptation to Industry Changes: The beauty industry is constantly evolving, with new technologies and treatments emerging. Professionals need to stay informed and adapt to these changes to provide the best services to their clients. Client-Centric Approach: Building strong relationships with clients and understanding their needs is essential. Providing personalized treatments and maintaining open communication can lead to better client satisfaction and loyalty. BEST MOMENTS "I discovered the Neutris device and thought, well, I'll try this. We're at home. I had clients asking, what can I do at home?" - Zoe "I always like to say, you know, there's not many industries where you can be anywhere in the world working." - Susan "The difference with this machine, it's got the ability to read your skin's impedance to the current, which means that it's working with the skin it's working on." - Zoe "It's just a time where you became more resourceful... think, right, what can I do?" - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    45 分
  • The Power of Consistency: Insights from Theresa's 400-episode Podcast Journey
    2025/05/25
    Theresa Heath-Warren welcomes a remarkable guest, who shares her inspiring journey from corporate marketing to becoming one of the UK's top influencers in the industry. The conversation delves into the challenges and triumphs of starting a business as a single parent, the importance of consistency in content creation, and the power of storytelling in marketing. They discuss the nuances of email marketing, the role of AI in content creation, and the significance of understanding one's unique voice in business. With insights on navigating the beauty industry and the value of personal connection, this episode is a treasure trove for beauty salon and clinic owners, as well as entrepreneurs looking to carve their own paths. KEY TAKEAWAYS Embrace Courage Over Confidence: It's essential to have the courage to start new ventures, such as creating content or launching a business, even if you lack confidence initially. Consistency is Key: Establishing a regular schedule for content creation, whether it's a podcast or email newsletters, helps build an audience and keeps you accountable. Personal Connection in Communication: Writing emails or creating content should feel personal and conversational. Addressing your audience as if you're speaking to one individual can enhance engagement and relatability. Utilize AI Thoughtfully: AI tools can assist in content creation, but it's crucial to input your unique voice and perspective. Using AI to refine your ideas rather than generate them from scratch can help maintain authenticity. BEST MOMENTS "It was never planned and there was no strategy. It was mainly winging it, but somehow it got me to where I am." - Theresa "You have to have the courage first. So don’t wait for confidence. You’re not going to have it because you have no experience of doing it."- Theresa "If you can go online, you’re doing a service to the people watching. It’s not about you; it’s about them."- Theresa "Sometimes getting thrown in at the deep end is the best way, isn’t it?" - Susan HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://www.instagram.com/teresa_heathwareing/ https://teresaheathwareing.com/ https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    52 分
  • How to Safeguard Your Innovations in the Beauty Sector
    2025/05/18
    Susan engages in a captivating conversation with Liz, a seasoned expert in intellectual property law, particularly within the beauty industry. They reflect on their long-standing friendship and Liz's impressive journey from a science background to becoming a leading IP lawyer. The discussion delves into the importance of protecting intellectual property for businesses, especially in the rapidly evolving beauty sector, where branding, trademarks, copyrights, and patents play crucial roles. Liz shares valuable insights on how entrepreneurs can safeguard their innovations and navigate the complexities of IP law, emphasizing the need for strategic planning and expert guidance. KEY TAKEAWAYS Importance of Intellectual Property (IP): Understanding and protecting intellectual property is crucial for businesses, especially in the beauty industry, as it can significantly impact brand value and market presence. Types of IP Protection: Key forms of IP protection include trademarks (for brand names and logos), copyrights (for creative works like photographs and written content), patents (for innovative products and formulations), and licensing (for allowing others to use your IP). Proactive IP Strategy: Businesses should consider trademarking and protecting their IP from the outset, especially in the age of social media where brands can quickly gain global recognition. Data Protection Awareness: With the implementation of GDPR, businesses must be vigilant about data protection, ensuring that client information is securely managed and that there are clear agreements regarding data ownership, especially when employing self-employed practitioners. BEST MOMENTS "I think it's great to find your groove in that sort of way. I worked for a number of bigger law firms and then set up on my own in 2007." - Liz "What I love about your company is that nothing seems too small. Every client matters, and your money's just as good to me as it is coming from a big brand." - Susan "You need to trademark from the get-go... Social media's changed everything. You put a brand onto YouTube, and it can become a global phenomenon really quickly." - Liz "Copyright protects the physical expression of something... So, for example, a photograph, a piece of music, a piece of software, a piece of written work." - Liz HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS https://susanroutledge.com https://www.instagram.com/susan_routledge/ https://www.tiktok.com/@beautybusinessmatters https://marketing.susanroutledge.com/beauty-and-the-best-chapters This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    50 分
  • Seven Minutes to Success: Amanda's Daily PR Routine for Busy Entrepreneurs
    2025/05/11
    Susan welcomes PR expert Amanda Fitzgerald, known for her ability to help businesses gain major visibility. Amanda shares her inspiring journey into the world of public relations, starting from her early experiences in her mother's bead business to launching her own ventures. The conversation delves into the importance of PR as an essential business life skill, emphasizing how it can elevate a brand's credibility and attract clients. Amanda offers practical tips for getting started with PR, including the significance of crafting a compelling pitch and the value of local press coverage. OFFERS Award Winners PR + Visibility Masterclass (Instant Access) Discover Our Insider PR Secrets: Max The Gala Awards Event, Leverage Your Award, Boost Your Brand, Secure Game-Changing Press All Without Expensive PR Agencies. Skyrocket Your Visibility And Make Your WIN Count! Use your special coupon code: BEAUTY7 at checkout to watch this masterclass for JUST £7! https://www.amandafitzgerald.co.uk/AwardPR KEY TAKEAWAYS Importance of PR as a Business Skill: Understanding how to promote oneself and one's business through public relations is essential for all entrepreneurs, regardless of their industry. Local Press as a Starting Point: For those new to PR, starting with local publications can be beneficial. Gaining recognition in local media can lead to opportunities in national press, as journalists often look for local stories. Preparation is Key: Having a PR toolkit ready, including professional photos and a well-crafted press release template, can streamline the process of pitching to the media. BEST MOMENTS "Getting publicity even for a CEO all the way down to absolute beginner is an essential business life skill. You need to know how to self-promote." - Amanda "I think a lot of it just procrastinates and thinking what you should do." -Susan "Whenever you're pitching yourself to the press, think about the reader, the viewer, or the listener, not just you, the business owner."- Amanda "The power of PR is amazing at raising your profile, so it shouldn't be overlooked."- Amanda HOST BIO Susan Routledge is a distinguished figure in the beauty industry with over 38 years of experience. As a multi-award-winning salon owner and international business consultant, she's recognized among the top UK industry influencers for her passion and dedication. Known for her down-to-earth, light-hearted approach, Susan is an international speaker and established awards judge. She founded the exclusive Beauty Directors Club, a global membership community for salon, clinic, and spa owners, offering business resources and multi-expert advice. Susan also created the online "Salon Success Freedom" program to help beauty businesses thrive. Susan founded and has grown her clinic of 36 years in Co. Durham into the largest independent beauty salon in Northeast England. She is the creator of the trademarked STABLE business formula and author of "The Little Book of Client Retention" and the world's No. 1 bestsellers "Beauty And the Best" 1 and 2. She serves on the Professional Board for BABTAC, helping to represent and raise industry standards, and on the advisory board for the prestigious PHAB Service Stars. Susan's expertise continues to shape and elevate the beauty industry worldwide. USEFUL LINKS http://www.amandapr.com/ https://susanroutledge.com https://www.instagram.com/susan_routledge/ SPONSOR https://www.phorest.com/ https://share.hsforms.com/1Z3Q1VRM8TNqfn11f4cZyPA1c4ta This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
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    44 分