The following guest sits down with host Justin White

• Lauren DuVall – Brokerowner, Guardian Core Mortgage


How Being Unapologetically Yourself Wins Borrowers Over and Sets You Up for Referrals

Mixing business with your personal life isn’t for everybody, but it can be a differentiator in earning a client’s trust. What can mortgage brokers do to personalize every interaction with a borrower? Listen to Episode #85 of Good. Better. Broker. as we talk with a mortgage broker who builds relationships by getting to know her clients and, just as importantly, letting her clients get to know her.

In this episode of the Good. Better. Broker. podcast, you’ll learn why being authentic and transparent with borrowers leads to repeat business and referrals.


In this episode, we discuss

• 1:28 – how Lauren personalizes interactions with her borrowers
• 2:09 – how this approach helped Lauren to not have to pay for leads
• 3:37 – Lauren’s closing gift baskets
• 4:29 – the point in the loan process when Lauren gets to know clients personally
• 5:36 – how Lauren keeps track of her clients’ personal details
• 6:12 – handwritten notes
• 6:51 – personalized Christmas ornaments
• 8:29 – reaction from clients to a personalized gift
• 9:06 – why Lauren allows clients to get to know her on a personal level
• 10:37 – how transparency allows Lauren to set expectations with clients
• 12:32 – Lauren’s approach to social media content
• 15:00 – how social media opens doors with real estate agents
• 16:42 – how Lauren’s approach helps her grow organically
• 18:23 – advice for other mortgage brokers on social media content


Resources mentioned in this episode:

CapCut


Show Contributor:

Lauren DuVall
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About the Host:

Justin White is UWM’s in-house brand journalist and the host of the daily news video, Inside Pass. He creates engaging content across multiple platforms to promote the benefits of the wholesale channel and partnering with UWM. A seven-time Emmy-award winner, Justin is a graduate of the S.I. Newhouse School of Public Communications at Syracuse University.

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