In this episode of Consulting Spotlight, host Michael Bernzweig sits down with Ameet Khabra, the founder of HopSkip Media, a leading digital advertising agency. Ameet shares her inspiring journey of breaking into the digital marketing world at just 19 and building an agency that has managed over $4.3 million in ad spend.

Ameet discusses how she transitioned from running an event planning company to becoming a Google Ads expert, eventually founding HopSkip Media. She recounts her early days managing up to 68 accounts solo and navigating the complexities of Google Ads, including trips to Silicon Valley to collaborate with Google itself. Along the way, she developed a reputation for simplifying paid advertising strategies and delivering exceptional results for her clients.

This episode dives into Ameet’s unique approach to client retention, her insights on the evolving landscape of PPC (pay-per-click) advertising, and her thoughts on how AI and automation are shaping the future of digital marketing. Whether you're a business owner looking to optimize your ad spend or a marketer eager to stay ahead of industry trends, this conversation is packed with actionable advice and expert insights.

Key Discussion Points:

• Building an ad agency from scratch: Ameet’s journey from freelancing to managing millions in ad spend.
• The importance of tracking conversions: Why businesses must avoid "blind" advertising.
• Negative keywords and their role in optimizing ad performance.
• Why Google Ads isn’t “set it and forget it”: The critical need for daily monitoring.
• How Ameet's team balances automation with human oversight in PPC campaigns.
• The challenges and opportunities presented by AI in digital advertising.
• Differences between Google Ads and Meta Ads: Choosing the right platform for your business.
• Common mistakes businesses make when running ads—and how to avoid them.
• Why communication is key in client-agency relationships.
• The future of PPC: Insights into upcoming trends like Performance Max and Search Max.

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